Yyyyyy x. yyyyyy

Focused, cutting-edge and growth-driven Marketing Executive with years of progressive strategic thinking, decision making and data interpretation experience that generates proven results. Skilled in revitalizing marketing efforts that create demand, convey value and heighten levels of corporate revenue. Change agent with a penchant for creative business development across leading companies. Align business objectives with marketing leadership models to achieve optimal operational impact with minimal resource allocation. Exceptional administrator with keen interpersonal communication time management and organizational skills, along with brand development expertise. Pursuing an executive role that will allow for ongoing leverage of marketing and business development skills, as well as the development of sound customer relationships that led to increased opportunities for success.

         Boosted annual sales to nearly $42M using successful, engaging and tactical marketing campaigns

         Headed and capitalized on marketing automation tools to improve market share by 12% over two years within a competitive product space


         Directed and produced over 1.5K content-based videos in partnership with Videographers and Editors

         Fostered a global corporate culture initiative to heighten overall levels of VizExplorer staff retention and morale

         Overhauled the digital strategy of VizExplorer into a marketing and sales lead-generation system in 2015

         Coached, trained, and mentored a new team of VizExplorer marketing and sales experts in product management and sales best practices, to bridge the efforts of both teams with much success 


         Secured an exclusive contract between Bluefin and the 2014 Golden Globes Hollywood Foreign Press, thus placing Bluefin in control of all digital creative content and marketing

o    Co-produced robust content with Photographers and Videographers both on the Red Carpet and backstage to increase traffic and engagement on goldenglobes.com

o    Introduced an official social media campaign to lead up to and build suspense for the awards show

         Drove UMI s campaign to promote the production and purchase of American-made Develop American Steel 


         Worked in cooperation with Mitt Romney s Campaign Director to host a rally in a UMI facility; acquired attention from all major news outlets and was later part of a documentary entitled Mitt

Global Marketing | Project Management | Direct Marketing Campaigns | Mobile Marketing | Communication

Strategic Development Creative Direction | Client Relationship Management | Product Launch | Consultative Advising

Start-ups | New Product Development | Brand Positioning | Market Dynamics | Digital Advertising | Trade Shows

Competitive Analysis | Go-to-Market Strategy | Cross-Functional Team leadership | Interactive & Technical Marketing

e-Commerce | Hubspot | Jira | Aha | Slack | Asana | Basecamp | Adobe Photoshop & Illustrator | HTML

MS Office | Constant Contact | Light Room | WebEx | Concur | Expensify | Google | Bitly | Hootsuite

Facebook | Twitter | Instagram | Pinterest | Foursquare | LinkedIn | Tumblr

VizExplorer

Director of Operational Intelligence Products, 2016-Present

         Drive an overall vision and direction for the Operational Intelligence product suite.

         Capture, assess and document the OI s competitive landscape for internal consumption purposes

         Act as the foremost contact for product inquiries, feature requests and processing feedback to be shared later with the broader organization

         Create and maintain comprehensive feature and configuration documents to standardize customer deliverables

         Transform training development as well as accelerate implementation of the product suite for both new and current customers to drive maximum user advantage 


Director of Marketing, 2014-2016

         Advanced all digital marketing at the corporate level, including SEO/SEM, display, email, video, trade shows, webinars and social media efforts

         Inspired, trained, and developed a brand new team of marketing and sales experts from product management to sales operations, in order to bridge the efforts of the sales and marketing teams seamlessly.

         Formalized and set into motion a continual social media plan for all internal and external corporate parties

         Researched and integrated a comprehensive CRM, along with inbound marketing software

Yyyyyy x. yyyyyy

Director of Marketing, Continued

         Navigated the remodel of vizexplorer.com to fully integrate it with sales and marketing platforms


         Communicated brand vision and values to key stakeholders to inspire brand loyalty in clients and personnel 


Bluefin Media

Director of Business Development, 2013-2014

         Capitalized on business development prospects and valued partnerships across the West Coast

         Fueled digital development across verticals such as health, fitness, lifestyle and diet

         Strengthened relationships with online content publishers to increase ad revenue by 20%

         Aligned initiates and goals with new hires to help them achieve entertainment marketplace exposure

         Founded ExtremeFitness.com, including a team of 10 fitness experts and all related contract negotiations

         Recruited, interviewed, hired and coached a team of Fitness Writers to deliver daily content on ExtremeFitness.com and company social media pages 


         Directed and produced over 1500 videos working directly with the videographer and director. 


         Worked in collaboration with the Creative Director to develop the What s Your Extreme? campaign, used
to launch and promote the Extreme Fitness brand, which was later picked up by Livestrong

Universal Metals (UMI)

Director of Marketing & Sales, 2004-2013

         Supervised a five-person sales team to amplify sales means via marketing tactics and leverage of close relationships with vendors and end users alike

         Optimized marketing campaigns for client prospects nationwide using email, social media, SEO, print and trade show advertising initiatives

         Played a key role in financial management processes, including managing inventory control, costs and the team s related daily operations 


         Led all media outreach for both companies under the UMI umbrella, covered by Fox News, The American Market Magazine, The Toledo Blade, Yahoo Finance, the Huffington Post, and Entrepreneur Magazine


         Served as a Project Manager to overhaul the company website; directed the design team toward a new layout that was set for launch at the start of 2015


Bachelor of Business Administration, Professional Sales/Marketing, University of Toledo

Bachelor of Arts, Hospitality, Southern New Hampshire University

Involved with the Scleroderma Research Foundation and Rady's Children Hospital

Yyyyyy x. yyyyyy

March 19, 2018

Hiring Agent Name

Title

Company Name

Address

City/State/Zip Code

Dear [Hiring Agent Name],

I am pleased to submit my application materials for the (INSERT TITLE OF TARGET POSITION) vacancy and am submitting my documents for your review. As illustrated in the accompanying resume, my professional qualifications include the following accomplishments:

• As an executive-level professional, I bring to any position years of progressive sales and marketing management experience. I am skilled in all facets of expert areas Global Marketing, Project Management, Campaign Development and Branding.

• Over the course of my career, I ve proven myself adept in guiding and inspiring peers and superiors to garner success. I lead by example and am able to develop and sustain lasting relationships with stakeholders at all levels, both individually or within a team.

• I boast a proven record of delivering comprehensive direction and guidance in deadline-driven, fast-paced environments that call for flexibility, time management and the ability to work well under pressure. I am often regarded by others as a valuable trainer, guide and mentor. This will serve me well in any executive-level position.

• Other core competencies include Strategic Planning, Critical Thinking, Communications, Website Development, Social Media Acumen, and many others. My diversity of experience includes actively contributing to processes that drive positive changes.

• Besides completing a Bachelor of Business Administration in Professional Sales/Marketing and a Bachelor of Arts in Hospitality, I also stay involved in worthy causes so as to achieve a positive work-life balance. This includes involvement with the Scleroderma Research Foundation and Rady's Children Hospital

I am a focused, capable and highly experienced applicant committed to supporting the long-term goals of an innovative, reputable firm. I am confident that I could be a valuable asset to your organization, and look forward to interviewing with you in the near future.

Yours Truly,

Yyyyyy x. yyyyyy

Enc. Resume