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Yyyyyy x. yyyyyy

0000 xxxxxx xxxx , xxxx , xxxxx 00000 xxx-xxx-xxxx ●

Seeking acceptance into MBA program at (INSERT NAME OF SCHOOL) where diverse business experience and management acumen will play a key role in achieving academic success

Human Resources ~ Project Management ~ Marketing ~ Brand Management

Creative & Strategic Direction ~ Budget Administration ~ Stakeholder & Community Relations




         Significant background in marketing, project coordination, human resources, benefits administration, employee relations, regulatory compliance, and training & development.

         Excel at strategic planning, delivering compelling presentations, controlling multimillion dollar budgets, and cultivating cohesive relationships with third parties and key stakeholders.

         Highly skilled at connecting with people from diverse cultures and backgrounds.

         Well-versed in community relations, policy and procedure development, workload delegation, and process improvements.

         Pragmatic and ambitious, with exemplary interpersonal, supervisory, and communication skills.

         Proven success steering projects and programs to maximize use of resources, boost productivity, and achieve specific goals.

         Adept at creative leadership, consumer engagement, program development, and seamlessly coordinating major projects.

         Methodical and creative problem solver with superior time management and organizational skills.

         Equally effective working autonomously as well as within a collaborative environment.


Professional Experience


Santa Fe Natural Tobacco Company, 2007 to Present

Senior Manager, Consumer and Community Engagement Planner (2013 to Present)

         Foster, nurture, and maintain highly cooperative relationships with external partners and internal stakeholders spanning Consumer Marketing, Agencies, IM, Consumer Relations, Creative Production, Procurement, Legal, and Finance teams.

         Execute all aspects of 1:1 consumer engagement campaigns throughout the complete life cycle.

         Cost-effectively control annual budget of between $15M and $19M.

         Administer consumer engagement program for over 19 markets across the U.S. including a national program.

         Ensure and enforce rigorous compliance with industry guidelines and marketing standards.

         Pioneered new database development tool for Trade Marketing Services, efficiently delivering solution on time and within budget.


Senior Manager, Integrated Cycle Planning (2011 to 2013)

         Planned, budgeted, and project-managed all Consumer Marketing initiatives and programs including direct mail, databases, and consumer-facing touchpoints.

         Steered full-scope RFP process to secure new Consumer Marketing printer.

         Partnered with third-party agency in devising certification module for Trade Marketing training materials such as Optimizing Tobacco, SFNTC 101, Coaching, and Consumer Engagement.





Yyyyyy x. yyyyyy Page 2 of 2


Professional Experience continued


Human Resource Manager, Trade Marketing (2009 to 2011)

         Spearheaded nationwide recruitment and hiring process for Trade Marketing and partners including resume screening and thorough background checks.

         Successfully expanded Trade Marketing sales force by 40% to align with higher revenue performance.

         Championed a wide spectrum of HR functional areas encompassing employee grievances, performance management, legal (FMLA/EEO/OSHA) compliance, succession planning, Affirmative Action, and unemployment hearings.

         Proficiently advised HR management in investigations, corrective action write-ups, and terminations. 

         Assembled policy & procedure manual for Trade Marketing to standardize operations and practices.

         Facilitated annual workshops for workplace topics such as sexual harassment, management training, and staff coaching.

         Adeptly managed fleet of 200+ company vehicles from budget-compliant purchasing and leasing, to storage and maintenance.

         Leveraged solid leadership talents toward managing, mentoring, and directing HR administrative assistant.

         Orchestrated all facets of special/corporate events including travel, logistics, reservations, and intercompany communication.


Benefits and Compensation Manager (2007 to 2009)

  • Evaluated, selected, administered, and maintained all benefit programs (health, dental, life, long-term disability and short-term disability) while holding critical responsibility for $50M annual budget.
  • Processed biweekly wage and benefit deductions via PeopleSoft HCM application.
  • Methodically audited employee claims and insurance premiums processed for reimbursement.
  • Negotiated annual benefit rates with insurance broker to minimize expense to company, and presented cost-effective recommendations to executive leadership.
  • Scheduled, promoted, and facilitated open enrollment activities including presenting and explaining benefits to 650+ employees.
  • Governed the complete FMLA process from employee education to return-to-work certificates, and streamlined FMLA documentation process by introducing online filing method.
  • Conducted annual salary and hourly compensation review, managed Workers Compensation reporting and administration, and handled payroll deductions including 401k.

College of Santa Fe, 2003 to 2007

Assistant Director of Human Resources

  • Participated in driving human resources activities spanning personnel file management, orientations, interview scheduling, OSHA & EEO compliance, employment verifications, and processing WC claims, direct deposits, and new hire documentation.
  • Assessed and prioritized HR inquires, drafted policies, and prepared proposals, presentations, letters, and forms to support internal communications.
  • Trained and mentored new departmental employees on relevant software, equipment, and functions.



Bachelor in Social Work

New Mexico Highlands University, 2003

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