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Yyyyyy x. yyyyyy

230 Old Albany Post Road, Garrison, NY xxx-xxx-xxxx ●

Senior Management Executive Marketing Operations

Strategic Planning ~ Marketing Campaign Development ~ Project Management

Operations ~ Concept Development ~ Consensus-Building ~ Stakeholder Relations




         Methodical, persuasive, resourceful, and adept at leading creative development and execution of high-impact marketing campaigns to achieve specific company objectives.

         Advanced understanding of marketing communications such as direct marketing, media, advertising, digital marketing, branding, corporate social responsibility (CSR) strategy, and social media. 

         Diligently ensure brand consistency throughout wide-ranging marketing campaigns and initiatives.

         Considerable expertise in strategic planning, new product launches, team leadership, marketing metrics, ROI optimization, and multi-million dollar budget administration.

         Inspire unified teams to achieve project goals in precise alignment with fiscal, timeline, and quality criteria.

         Offer an impressive blend of mentoring, critical thinking, influencing, presentation, and proposal writing skills.

         Consistently maintain high standards of quality and innovation for marketing communications and materials.

         Solid ability to identify issues, frame complex problems, determine logical solutions, confidently present recommendations to key decision makers, and fully execute strategies.

         Skilled user of software spanning Microsoft Word, Excel, PowerPoint, Project, and Visio.


Professional Experience


New York Life, New York, NY, Jul 2012 Present

Corporate Vice President of Project Management

         Employ sharp talents in strategic planning, analysis and execution to review and respond to creative services requests (280 to date) submitted by Product and Sales business units.

         Control $3.1M annual budget, direct print production operations, and delegate tasks to team of five.

         Govern budget planning and administration for 49-member communications department.

         Masterminded distribution strategy and communications plan for massive rebranding launch to 118 sales offices and 12,000+ agents.

         Introduced Aprimo project management tool which expedited turnaround time for over 300 jobs per month.

         Demonstrated polished communication skills as keynote speaker on company panel discussing campaign execution and impact among 20 corporate leaders from multiple business units nationwide.

         Captured $125K in cost savings in 2014 by collaboratively establishing rate card printing vendors for all postcards and fact sheets.


MetLife, New York, NY, 2011 2012

Marketing Strategy & Planning Lead

         Partnered with Chief Marketing Officer in formulating strategies to position company for continued growth while fueling revenues and market share.

         Effectively administered marketing IT budget of $1.9M with critical accountability for ROI optimization.

         Led marketing spend analysis and prepared convincing business cases to support nationwide initiatives.


Self-employed, Sep 2009 Dec 2010

Independent Marketing Consultant

         Elevated response rates by 9% for manufacturing client while decreasing overall spend by 3% by scrutinizing media issues related to cost per during yearly planning process.

         Researched, authored, and submitted RFP to relocate call center operations for client.


Continued ►



Professional Experience continued Yyyyyy x. yyyyyy Page 2 of 2


Mercy College, Dobbs Ferry, NY, Jul 2005 Nov 2009

Adjunct Professor, Direct Marketing Graduate Program

         Presented engaging lectures and facilitated workshops to instruct students in sales analysis, forecasting, operations management, and direct mail/fulfillment functions and techniques.


AXA-Equitable, New York, NY, May 2007 May 2009

Assistant Vice President of Customer Marketing

         Navigated all elements of operations for centralized marketing department including profit and loss management, strategic planning, policy development, and workflow optimization.

         Controlled $3M+ operating budget and supported ongoing professional development for agents on direct mail strategies to uncover sales leads and penetrate new accounts.

         Prepared and presented in-depth marketing campaign reports and analyses to Board of Directors and CEO.

         Conceptualized and distributed web content offers which generated additional $600K in annual premiums and savings of $80K+ per year.

         Devised user-friendly project plan templates to expand mailing activity by 25% year-over-year.

         Standardized mailing packages to lower costs by 8% per campaign and slash annual overhead costs by $50K+ within customer marketing direct mail business unit.


MetLife, New York, NY, 1999 2007

Senior Marketing Strategy Manager May 2005 Apr 2007

         Resourcefully leveraged $300K budget to establish and launch campaign management system which enhanced process by defining customer profiles and market segments.

         Crafted strategy which directly influenced $59M in sales over three-year period while orchestrating all facets of highly visible project that stimulated cross-selling opportunities.


Senior Enrollment Project Manager Mar 2003 Apr 2005

         Proactively merged web, direct mail, and phone channels to personalize enrollment materials, successfully producing $2.7M in additional sales.

         Championed email-based follow-up method for auto and home insurance leads which accelerated process by three weeks and grew sales by 4%.


Senior Operations Manager Jul 1999 Feb 2003

         Applied dynamic leadership talents toward directing six operations managers and associates in delivering 2.3 million enrollment kits to 400 companies and 13 million direct mail pieces on auto and home to 225 companies.

         Participated in writing RFPs, selecting vendors, and negotiating contracts to substantially reduce vendor base from 68 to eight businesses, subsequently improving bottom line by $6.1M annually.

         Steered full-scope project involving training 50 account representatives on new technology which saved $1M annually and produced enrollment kits 10 days faster.

         Oversaw $3.2M annual budget, and delivered exceptional contributions to earn recognition as top performer three out of four years.


Prior Background includes roles as Marketing Manager with American Family Publishers/Time Inc. and Marketing Operations Campaign Manager with Reader s Digest.




MBA, Marketing, Iona College, New Rochelle, NY

BA, History, University of Hartford, Hartford, CT


Professional Development


Master s Certificate in Internet Marketing, University of San Francisco

Agency Leadership Development Program, New York Life

Campaign Development and Metrics, Direct Marketing Association

Marketing Analytics, Direct Marketing Association

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