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Yyyyyy x. yyyyyy
0000 xxxxxx xxxx , xxxx , xxxxx 00000 ● (xxx-xxx-xxxx ● abc@xyz.com
Senior Management Executive
Strategic Planning ~ Marketing ~ Business Development ~ P&L Management
Business Transformations ~ Corporate Leadership & Direction ~ Product Development
Profile
Possess substantial experience in marketing, communications, social media, brand development, market research, business development, and multi-billion dollar pipeline management.
Vast talents in structuring major business initiatives and leading unified teams to attain organizational goals in alignment with fiscal, market, customer, and quality criteria.
Strong experience in cultivating strategic alliances, handling complex negotiations, and guiding product development initiatives to expand revenues and company offerings.
Highly skilled at standardizing and implementing business processes to maximize competitive positioning, organizational stability, financial growth, and profitability.
Sound ability to revitalize struggling sales/marketing programs to surpass expectations and skyrocket revenues.
Highly astute, decisive, and able to translate executive leadership expertise to multiple business sectors.
- Able to quickly build credibility and deliver persuasive and enlightening proposals and presentations.
Excel at contriving strategic plans which result in new market entry and accelerated market share.
Introduced countless new products and service offerings resulting in exceptional profitability by capitalizing on lucrative industry trends.
Selected Achievements
Within one year, rebranded and transformed video duplication firm into a thriving media communications consulting company focusing on high-margin consultancy engagements; produced and delivered thousands of live events viewed by millions of people worldwide.
Masterminded strategic branding, marketing and social media campaign for new multi-family housing community resulting in full occupancy four months ahead of schedule.
Championed social media campaign and live webcast for Time Warner Cable which attracted over two million viewers.
Provided thought leadership and strategic plan to form SAIC e-Government business practice which generated $600M+ in revenue across multiple business units in first 36 months.
Instituted marketing programs to augment sales and business development functions, achieving 106% of $750M quota and 22% year over year organic revenue growth.
Assembled compelling developed business cases and navigated due diligence and integration efforts for $450M+ in acquisitions.
Captured 150%+ of quota at IBM by generating $3.5M+ in sales, and seamlessly delivered more than 50 enterprise training programs in one year.
Professional Experience
Videofiles, Inc., Arlington, VA, 2006 to Present
President and Chief Story Teller
Spearhead full-scope operations for digital marketing agency including orchestrating strategic marketing campaigns and corporate communications for government agencies, Fortune 500 companies, and non-profit organizations.
Continued ►
Professional Experience continued Yyyyyy x. yyyyyy Page 2 of 2
Steer creative process and govern all client engagements, demonstrating proficiency in corporate branding, executing product launches, and coordinating special events to boost brand/company awareness for clients spanning diverse industries.
Define and closely track metrics to assess and optimize ROI for all engagements.
Applied unparalleled creativity to contrive influential digital media and online marketing campaigns which fueled monthly website traffic by 32% for clients.
Conceptualized strategic alliance program to penetrate new channels for service delivery resulting in 40+ new client engagements in first 18 months.
Resourcefully leveraged 3rd party providers and strategic partners to reduce delivery costs by 26%.
Introduced innovative live streaming business services to stimulate 400% growth over three years.
Science Applications International Corporation (SAIC), McLean, VA, 1998 to 2006
Corporate Vice President
Steadily advanced throughout a series of promotions to plan, formulate, and manage transformative programs and projects for a $6B government services firm.
Created clear performance metrics to continually evaluate and maximize marketing, sales, and business development operations and outcomes.
Pioneered Integrated Security Lab by combining internal physical and cyber security expertise with commercial and proprietary products to yield over $100M in revenue.
Mentored, motivated, directed, and evaluated 15 high-performing personnel tasked with driving business development and meeting or exceeding sales targets.
Convincingly negotiated and secured strategic alliances to penetrate new markets and enrich service offerings for existing customers.
Demonstrated polished public speaking skills as spokesperson and liaison to media outlets, and attended trade shows, industry events and community events to heighten company presence and reputation.
Presented with CEO Award for exhibiting outstanding performance and contributions.
Prior Background:
Account Manager, IBM Catapult Education Services, Vienna, VA, 1996 to 1998
Education
Bachelor of Business Administration
University of Texas at Austin
Professional Development
Completed ongoing corporate training at SAIC, earning certifications in:
Marketing Management
Team Selling
Project Management
Proposal Management
Cost Volume Development
Project Planning & Management Systems
Business Management
Community Involvement
Board of Directors, Washington Area Girls Soccer League
Washington Executives Association
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