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Social Media Specialist

Search Engine Optimization (SEO) ~ Digital Advertising & Marketing

Elevating Brand Awareness ~ Web Analytics ~ Content Creation ~ Best Practices

         Excel at leveraging digital media communications spanning social media marketing, website design, blogging, and social networking (i.e. Facebook, Instagram, Twitter) to propel brand awareness and market positioning for clients in diverse industries.

         Strong talents in advertising, marketing campaign development and management, evaluating results, corporate social responsibility strategy, and metrics analysis.

         Adept at masterminding creative projects from start to finish, while ensuring digital marketing materials contain brand and message consistency as well as unparalleled standards of quality and innovation.

         Proven ability to balance multiple projects according to budget constraints and deadlines.

         Well-known for entrepreneurial nature, creativity, and self-directed work approach.

         Proficient in SEO, keyword analysis, audience development & engagement, and trend spotting.

Advantage Ford Lincoln Sales Inc., 2015 Present

Social Media Manager / Online Sales Manager / Lincoln Greeter

         Spearhead full-scope social media activities including content management, advertising, social media networking, website updates, community-building, and campaign tracking.

         Optimize brand awareness and online reputation through daily maintenance of Facebook, Twitter, Pinterest, Instagram, and Google Plus accounts.

         Adeptly leverage Google Analytics application to track social impact and climate.

         Perform SEO to stimulate website traffic, respond to web-based sales leads, and socialize with clients at time of purchase to acquire photos for social media sites.

Who are You? Social Media Management, 2014 to Present

Social Media Manager / Owner

         Research, write, and post original and relevant social media content for clients to drive quality traffic, generate sales leads, and enhance industry awareness.

         Identify strategies to improve content such as employee training, incentives, recognition, and rewards for participating in company s marketing and online review activities.

         Devise and administer editorial calendar to manage content and proactively plan timely social media marketing campaigns.

         Manage social media networking (Facebook, Twitter, Instagram, blogs), and promptly respond to online reviews.

         Closely monitor and capitalize on trends in social media tools, applications, channels, design, and strategy.

         Analyze key metrics and compile reports for management to illustrate ROI results.

         Function as virtual representative for clients and as a strategic leader on social media platforms.

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Gannett Company, Fremont/Port Clinton/Camden MI, 2007 2008 & 2010 2014

Digital Sales Specialist (2012 2014)

         Promoted and sold digital advertising packages and solutions according to clients marketing and advertising needs, budgets, and competitive activity.

         Motivated local account executives to meet or exceed sales goals within local territories by creating and delivering compelling sales presentations.

         Train and educate sales staff in new digital products, account development tactics, and relationship management skills.

         Formulated, updated, and maintained digital advertising schedules.

Key Accounts & Sales Team Leader (2010 2012)

         Maximized revenues within key accounts by conceiving and orchestrating custom, high-impact, and visually-powerful solutions.

         Joined forces with General Manager and Advertising Director to assess at-risk accounts, devise strategies for retention, and fuel revenues within accounts.

         Supervised, coached, empowered, and aided sales team in accomplishing or surpassing goals for revenue and profit.

Sales Executive (2007 2008)

         Met with prospects and customers to assess and determine specific needs, and confidently presented optimal solutions to secure new business.

         Fostered, nurtured, and maintained productive client relationships to fortify loyalty and company reputation.

         Achieved monthly and annual revenue and advertiser volume goals through exceptional talents in prospecting, territory management, and delivering world-class customer service.

Prior Background:

Sales Executive, A.D.S. Publishing Inc., 2005 2007

Sales Executive, Stratford Beacon Herald, Stratford, Ontario, Canada, 2002 2005

Inside Sales, Goderich Signal Star, Goderich, Ontario, Canada, 1999 2002

Owner, Straight Line Printers, Clinton, Ontario, Canada, 1992 2002