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Yyyyyy x. yyyyyy

P.O. Box xxxxxx2, Riyadh, 11636 KSA ● xxx-xxx-xxxx77 ●


Management Executive

Business Development ~ Key Account Management ~ Client Relations ~ Project Management

Marketing ~ Negotiations ~ Strategic Planning & Analysis ~ Product Development & Innovation




         Multilingual (English, French, Arabic) with extensive talents in steering business development initiatives and leading unified teams to attain organizational goals in alignment with financial, market, customer, and quality criteria.

         Strong experience in marketing, strategic planning, delivering compelling presentations, and creating lasting relationships built on trust and credibility.

         Continuously assess and monitor all aspects of business operations to determine and optimize fiscal performance, competitive positioning, and revenue opportunities.

         Adept at leading the development and execution of dynamic marketing and advertising campaigns to achieve specific company objectives.

         Able to perform and manage associated administrative procedures to ensure transparent documentation and tracking of projects and associated financial data.

         Reputation for business acumen, initiative, resilience, and commitment to achieving results.

         Strong blend of negotiation, influencing, presentation, and interpersonal skills.

         Solid capabilities in rejuvenating teams and processes to correspond with business development strategy.


Professional Experience


Saudi Credit Bureau (SIMAH), 2013 to Present

Business Development Manager (2016 to Present)

         Nurture, manage, and maintain relationships with existing and potential accounts while continually prospecting for new members to drive business growth.

         Meet with target clients and potential members to promote SIMAH products and services, resourcefully perform cross-selling and up-selling, and deliver convincing presentations to sign new members.

         Analyze market and client needs to propose aggressive sales targets for various market segments.

         Precisely determine target client groups to customize business development strategies for maximum impact and effectiveness.

         Leverage available market data to increase expansion and sales within assigned market segment.

         Gauge team performance against established targets for several market segments, and produce sales reports to pinpoint areas for improvement and opportunities for growth.

         Constantly monitor and increase customer satisfaction levels, paramount to optimizing retention and loyalty.

         Provide regular feedback to associates in order to boost performance, goal attainment, and morale.


Account Manager (2013 to 2015)

         Maintained existing accounts and promoted SIMAH s value proposition to prospective members to enhance market saturation and sales revenues.

         Analyzed best practices and customer feedback to identify and recommend new product concepts and services capable of amplifying market penetration and sales growth.

         Generated analytical sales reports for key accounts, and masterminded initiatives to support sales effectiveness and heighten customer satisfaction levels.

         Persuasively promoted benefits and requirements of SIMAH to secure new membership agreements.


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Professional Experience continued YYYYYY X. YYYYYY Page 2 of 2


         Defined sales targets for accounts, formulated practical account plan, and held periodic meetings with accounts to endorse SIMAH products and propel revenues.

         Trained, coached, mentored and supervised subordinates to support their overall development.

         Instrumental in exceeding company s financial targets by 40% in 2013 and by 55% in 2014.

         Played an integral role in expanding presence within multiple business sectors including petrochemicals, education, government, health, industrial, real estate, capital and securities.

         Orchestrated fueled market share within automotive sector from 20% to 100%.

         Masterminded efforts to bolster percentage of undertake inquiries from 50% to 89% during 2014.

         Spearheaded insurance risk bureau project to help all Saudi insurance companies in underwriting and scoring clients on retail and corporate levels.

         Introduced SME Club to structure competitive and exclusive services and discounts for subscribers SMEs.

         Launched SMS consumer annual subscription campaign to provide secure mobile access to credit reports.


Med Gulf Insurance Co., 2012

Senior Retail Manager

         Championed daily operations across 56 retail branches comprised of 150+ employees to include staffing, training, customer service and satisfaction, sales leadership, budget administration and regulatory compliance.

         Applied strong project management skills toward opening new branches to expand retail network operations.

         Influenced efforts to consistently achieve monthly, quarterly, and yearly targets profits for central region.


STC, 2005 to 2007

Marketing Officer

         Governed full-scope marketing operations including competitive intelligence, public relations, securing sponsors, and crafting high-impact marketing campaigns.

         Strategically placed advertisements in newspapers, magazines and trade publications, and on TV and radio.

         Planned, scheduled, and executed multiple conferences, seminars, receptions and exhibitions, and distributed posters, flyers or brochures to drive company awareness and interest.

         Conducted market research through focus groups and questionnaires to proactively explore customer opinions and detect gaps in the market.

Education & Training


Master of Business in Marketing, University of Hertfordshire, Hatfield, UK, 2011


Pre-Master in Business, University of Hertfordshire, Hatfield, UK, 2010


Bachelor s in French Language, King Saud University, Riyadh, Saudi Arabia, 2008


Diploma, Network Technician Operator, Orbit Institute, Riyadh, Saudi Arabia, 2003


Professional Development:

The 9th World Consumer Credit Reporting Conference, Dubai, UAE, 2014


Strategic Planning, Development & Implementation, COPEX, London, UK, 2014


Success Skills & Entrepreneurial Master Class, INJAZ, London, UK, 2011




The Marketing Society, United Kingdom


International Public Relations Association

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