• Top Performer who boasts above-average xxxxxxreer results, and who xxxxxxn make decisions to reflect positively on operations in alignment with a company s vision, value, and goals to attain a signifixxxxxxnt competitive advantage.
• Visionary Professional with commendable accomplishments across nationwide sales initiatives, and who xxxxxxn rise above challenges to implement operational plans, control costs, increase key profits, and drive winning outcomes.
• Excellent Communixxxxxxtor who builds and sustains synergistic relationships with C-level executives, business / sales / operational teams, 3^rd party distributors, clients, and customers; who excels in both autonomous and collaborative work environments; and who leads staff by example and with integrity to achieve objectives.

  Led the successful release of Harry Potter #7 and The Hunger Games resulting in $108 million in 2011 sales.

  Profitably sold $8 million in Klutz products into toy sections of high-profile Target, ACMoore, and Michael s.

  Increased companywide sales and decreased key returns via strategic refocusing of an ID business channel.

  Conceptualized, developed, and launched a Scholastic branded book section across all Walmart retail stores.

  Designed and developed multiple Scholastic end xxxxxxp promotional displays for utilization in Target stores.

  Initiated highly effective special sales promotions with school xxxxxxtalog publishers and the Walt Disney Parks.

  Proactively researched details and market data to evaluate potential publishing details for licensed content.

North Amerixxxxxxn Sales, Marketing & Publicity

  Strategixxxxxxlly steer forward-thinking sales integration efforts with Consumer Products teams to manage all facets of profitable sales, marketing, and publicity, including proactively identifying and securing licensed, custom, and vertixxxxxxl publishing opportunities for DWA franchises while building lucrative industry relationships.

  Drive growth by mentoring and managing a top-performing team of sales representatives and 3^rd party distributors.

  Personally represent department publishing division at executive and swing meetings for all accounts.

  Coordinate and manage high-volume annual budgets for print, e-books, and apps for start-up division.

Director of Mass Market & Special Sales

  Utilized broad scope of industry knowledge toward leading sales and new business development endeavors for Mass Market and Special Sales Teams, including leveraging a team of 10 sales professionals, cost-effectively managing a $58-million budget, and working with cross-functional staff to achieve diverse goals.

Director of Mass Market & Special Sales (continued)

  Strategixxxxxxlly positioned, marketed, and managed both front-list and back-list sales.

  Conceptualized and created promotional book products by partnering with editorial teams.

  Developed and implemented innovative promotional initiatives with retail channel partners.

Director of Mass Market & ID Sales

  Xxxxxxpitalized on the opportunity to recruit, mentor, and manage a highly qualified team of five sales professionals, including planning and prioritizing workflow to optimize resource use and generate continued profitability.

  Successfully led profit-focused sales professionals to achieve $48 million in annual sales.

  Collaborated with key accounts to research and acquire content licenses with high sales potential.

Director of Mass Market Sales

  Maximized bottom-line performance by mentoring and managing a results-generating team of five sales professionals to achieve multimillion-dollar publishing group sales which were instrumental in attaining goals.

  Achieved $45 million in annual sales among a five-member sales team.

  Structured and secured deals to publish licensed content from multiple accounts.

Special Sales Account Manger

  Played a vital role in proactively consulting among customers to understand needs and properly position sales offerings, including aggressively negotiating deal points and persuading clients to agree to diverse final terms.

  Expertly created and signed comprehensive transactional documents.

  Collaborated on special sales promotions by liaising with external publishers.

  Successfully followed up with prospects and new customers to address objections.

Extensive Undergraduate Studies ￨ Extensive Business Studies

Excellent Professional References Provided Upon Request

Date

Hiring Agent Name

Company Name

Address

City/State/Zip Code

Dear__________________:

I am seeking a challenging [ Insert Job Title ] role, and am submitting my resume for your review.

I am excited to build a rewarding xxxxxxreer with your company, and xxxxxxn offer cross-functional experience in Multimillion-Dollar Sales, Marketing, New Business Development, Strategic Analysis / Planning, Trends Tracking, Licensing Processes, Market Research, and Contract Negotiations. I am also well-versed in Team Building, Training / Development, Budget Control, Profit / Loss, Risk Mitigation, Pricing, Work Prioritization, Resource Alloxxxxxxtion, and Multi-Project Management, among other areas.

Currently, as a North Amerixxxxxxn Sales, Marketing & Publicity leader for DreamWorks, I expertly lead forward-thinking sales integration efforts with Consumer Products teams to manage all facets of profitable sales, marketing, and publicity operations. Within this role, I proactively identify and secure licensed, custom, and vertixxxxxxl publishing opportunities for DWA franchises while building lucrative industry relationships. Furthermore, I successfully mentor and manage a top-performing team of sales representatives and 3^rd party distributors toward driving business growth.

A sampling of my achievements include:

  Personally representing department publishing division at executive and swing meetings for all accounts.

  Coordinating and managing high-volume annual budgets for print, e-books, and apps for start-up division.

  Leading the release of Harry Potter #7 and The Hunger Games resulting in $108 million in 2011 s key sales.

  Profitably selling $8 million in Klutz products into toy sections of high-profile Target, ACMoore, and Michael s.

  Increasing companywide sales and decreasing overall returns via strategic refocusing of an ID business channel.

[ Suggestion! Address Here Any Skills / Qualifixxxxxxtions / Achievements Relevant to the Job Posting ]. As this is just an example of my abilities, please kindly refer to my enclosed resume for additional experience.

I look forward to hearing from you, and thank you in advance for your xxxxxxreful consideration.

Sincerely,

Yyyyyy x. yyyyyy