Linda Barsalou

0000 xxxxxx xxxx , xxxx , xxxxx 00000 (xxx-xxx-xxxx abc@xyz.com

Sales Administration Customer Service & Relationship Management

         20+ years of experience in sales and sales management with proficiency in prospecting, cold calling, negotiating, qualifying, closing, and maintaining strong client relationships.

         Well-honed expertise in establishing rapport and credibility with prospects, delivering convincing proposals and presentations, and overcoming sales objections.

         Seasoned background in hospitality industry with exemplary expertise in guest service.

         Outstanding talents in event planning, staff training, problem solving, marketing, and promotions.

         Sound financial acumen includes budgeting, forecasting, cost control, and profit maximization.

         Exemplary ability to analyze current market trends to plan business development strategies, optimize competitive positioning, and promote products and services with persuasive conviction.

         Adept at crafting sales plans which advance market share, brand exposure, and profitability.

         Advanced expertise in operations leadership, staff development, relationship-building, and conducting in-depth sales analysis.

Northwest Washington Fair & Event Center, Lynden, WA, 2015 to 2017

Director of Facility Rentals & Business Development

         Delivered strong revenues through facility rentals and special events such as weddings, banquets, multi-day fairs, and horse shows.

         Governed all facilities related to equestrian center, from food concessions to arena maintenance.

         Orchestrated event logistics such as scheduling, food and commercial vendors, licensing, contract negotiations & administration, and regulatory compliance (e.g. food handling, public safety, etc.)

         Coordinated public relations, marketing efforts, and special promotions to fuel revenue growth.

         Headed administrative operations related to record-keeping, business correspondence, budgeting, forecasting, strategic planning, database administration, and program planning.

         Trained, mentored, supervised, and directed cohesive team of personnel committed to delivering impeccable levels of customer service.

Silver Reef Hotel Casino Spa, Ferndale, WA, 2005 to 2015

Sales & Catering Manager / Coordinator

         Propelled business development and revenues through sales of catering and event planning services.

         Aligned and mobilized high-performing teams, prepared and administered sales contracts, scheduled banquet rooms, processed client payments, and maintained all associated documentation.

         Championed innovative events which delivered highest revenues in ten-year span, successfully exceeding customer expectations. maximizing repeat business, and inciting word-of-mouth referrals.

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Sound Beverage Distributors, Bellingham, WA, 2003 to 2005

Sales Representative

         Produced sales of wine and beer by leveraging outstanding talents in prospecting, cold calling, rapport-building, promotions, group presentations, and territory development.

         Devised appealing menus, maintained client records, and provided first-rate customer service.

The Horse Source Magazine, Blaine, WA, 2002 to 2003

Advertising Representative

         Promoted and sold advertising space in print magazines and website to drive continuous territory growth and profitability.

         Applied sharp organizational skills toward coordinating broad-based administrative tasks such as accounting, scheduling appointments, client follow-up, and creating visually-appealing ads for clients.

K&L Classic Wine Company, Renton, WA, 2000 to 2002

Sales Representative

         Performed cold calling and scheduled sales appointments to deliver compelling presentations to groups and key decision-makers.

         Delivered staff training in product knowledge, current promotions, new menus, sales techniques, and customer service procedures and standards.

         Continually expanded territory while controlling expenses through proficiency in cost analysis, expense forecasting, and meticulous records management.

Resort Semiahmoo, Blaine, WA, 1993 to 2000

Food & Beverage Manager

         Managed the complete spectrum of F&B operations from staffing and budgeting, to purchasing and administrative functions such as forecasting and reporting.

         Oversaw human resources functional areas spanning hiring, training, coaching, scheduling, compensation, team-building, and performance management.

         Helmed purchasing, vendor relations, cost control, menu development, and customer satisfaction.

         Demonstrated strong technical acumen as POS specialist charged with computer operations, troubleshooting, system upgrades, and maintenance.

Degree, Professional Cooking and Culinary Art

Bellingham Technical College, Bellingham, WA

Certified Empowerment Trainer, Wyndham Hotels

Microsoft Office (PowerPoint, Word, Excel, Outlook), Micros POS and BOH programming, Epitome Hotel Management, Cenium Resort Management, FastBook Event Management