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Xxxxxx, XXXXXX xxxxxx │ (xxx-xxx-xxxx │ abc@xyz.com
Qualifications for Director of Marketing │ Product / Marketing Management
Digital / Print Marketing │ New Business Development │ Product Marketing │ Customer Engagement
Campaign Design / Development │ Event Planning │ Process Re-Engineering │ Vendor Relations
New Content Development │ Social Media Management │ Email Marketing │ Trends Tracking
Highly Accomplished Marketing & Brand Consultant who drives profitable design, development, and delivery of traditional and digital print marketing executables in alignment with a company s vision. Ambitious Self-Starter who generates sales gains and increases brand awareness and reach while creating innovative initiatives, providing world-class products / services, and cultivating a strong company image with superior quality. Excellent Communicator who develops synergistic relationships with top decision-makers, and who leads peers by example and with ethics and integrity.
Career Highlights Include:
Successfully securing $100,000+ in earned print media for a growing new company.
Cross-functionally collaborating with peers to deliver high-quality products / services.
Driving a 120% increase in web traffic via expanded social media channels and / or activity.
Increasing brand awareness and reach by planning and executing a custom education program.
Exhibiting recognition as a quick study who rapidly picks up new digital / print marketing concepts.
Professional Synopsis
Coonan, Inc., Blaine, XXXXXX (2009 Present)
Marketing & Brand Consultant
Capitalize on the opportunity to lead the conceptualization, design, and development of results-centric digital content for a high-end firearms company, including launching the company s first-ever coordinated social media effort while providing ongoing guidance to management and employees to drive success. Build awareness by creating engaging content and continually leveraging excitement among existing owners. Develop cost-conscious new business development strategies. Replace media agencies to save costs, along with collaborating with teams to develop digital media and content in-house.
Successfully secured lucrative cover stories with high-profile industry publications.
Generated a 25% increase in YOY sales by developing a Coonan Preferred Dealer Network.
Executed contests that generated thousands of web hits and hundreds of new email addresses.
Grew social media presence from 1,000 to 10,000+ on Facebook and from 0 to 10,000+ on Instagram.
Sexton Printing, St. Paul, XXXXXX (2002 Present)
Director of Marketing Education & Social Media
Directed a top-performing internal team in strategizing, planning, and executing Sexton Printing s Custom Education Program that included 15+ seminar topics and events. Served as a dynamic presenter, moderator, and on-site manager. Built mutually beneficial partnerships with Apple, Adobe, Quark, Xerox, 3M, and other industry leaders. Managed a personal book of business as a Key Account Executive. Project-managed large-scale print projects with multiple vendors.
Expertly presented, implemented, and managed multi-channel marketing campaigns.
Collaborated with management teams to develop new content and social media strategies.
Led a multi-channel campaign for a Fortune 500 organization netting $200,000+ in new business.
Education, Professional Development & Technical Summary
Bachelor of Arts in Marketing University of St. Thomas
Hootsuite Certified Professional │ HubSpot Certified Email, Inbound & Content Marketing
Beginning Google Analytics Advanced Certificate │ Xerox Two-Day Workshop on Variable Data Marketing
Google Digital Garage │ Google Analytics │ OsCommerce │ Hootsuite │ Buffer │ Wishpond │ ShortStack
Microsoft Office Suite │ Adobe Creative Suite │ WordPress │ Facebook │ Twitter │ Instagram │ Pinterest
Community Service
The Jameson House, Elko New Market, XXXXXX (2013 2015)
Marketing Consultant (Volunteer)
Played a vital role in coordinating the start-up and successful operations of this growth-oriented non-profit organization dedicated to educational awareness of SIDS. Established brand development and identity, developed messaging, and created a social media presence. Recruited, trained, and managed volunteers to continually achieve the NPO s mission.
Yyyyyy x. yyyyyy
Xxxxxx, XXXXXX xxxxxx │ (xxx-xxx-xxxx │ abc@xyz.com
Date
Hiring Agent Name
Company Name
Address
City/State/Zip Code
Dear__________________:
I am exploring a new career opportunity within a challenging [ Insert Job Title ] role, and I believe that I can make a positive contribution to your success.
To acquaint you with my background, I offer proven talents in Digital / Traditional Print Marketing, Campaign Design / Development, New Business Development, Product Marketing, and Customer Engagement. I am also well-versed in New Content Development, Social Media Management, Email Marketing, Trends Tracking, Process Re-Engineering, and Vendor Relations, among other areas. Furthermore, I consistently achieve winning project and / or assignment task outcomes due to my superior skills in critical thinking, time management, workflow prioritization, and attention to detail.
To complement this experience, please note that I earned a Bachelor of Arts in Marketing from the University of St. Thomas. I am recognized as a Hootsuite Certified Professional, and attained HubSpot Certified status in Email, Inbound & Content Marketing, hold a Beginning Google Analytics Advanced Certificate, and completed a Two-Day Xerox Workshop on Variable Data Marketing. Please also refer to my enclosed resume for a detailed account of my technical proficiencies.
Currently, as a Marketing & Brand Consultant for Coonan, Inc., I expertly conceptualize, design, and develop results-centric digital content for this high-end firearms company, including launching the company s first-ever coordinated social media effort while providing ongoing support and guidance to management and employees in driving business success. Within this role, I build brand awareness by creating engaging content and continually leveraging excitement among existing owners. I also develop cost-conscious new business development strategies, including replacing media agencies to save expenses and collaborating with teams to develop digital media and content in-house.
A sample of my accomplishments include:
Successfully securing lucrative cover stories with high-profile industry publications.
Generating a 25% increase in YOY sales by developing a Coonan Preferred Dealer Network.
Executing contests that generated thousands of web hits and hundreds of new email addresses.
Growing social media presence from 1,000 to 10,000+ on Facebook and from 0 to 10,000+ on Instagram.
As this is just an example of my abilities, please refer to my enclosed resume for additional marketing, social media, and new business development experience.
I am eager to discuss how my qualifications uniquely match your current and future needs, and look forward to interviewing with you soon.
Sincerely,
Yyyyyy x. yyyyyy
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