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Yyyyyy x. yyyyyy
Dynamic, Growth-Focused Communications & Marketing Leader
1213 Berwick Road │ Xxxxxx, XXXXXX xxxxxx │ (xxx-xxx-xxxx │ abc@xyz.com
Global Corporate Communications │ Global Branding │ Thought Leadership │ Marketing │ Web Marketing
Digital Strategy │ Market Research │ Multimillion-Dollar Marketing Budget Management │ Project Management
Global Staff Leadership │ Team Building │ Training / Development │ Event Planning │ Strategic Analysis │ Public Relations
Change Management │ Website Design / Development Planning │ Website Navigational Architecture │ Global Field Research
C-Level Relationship Management │ Client Needs Analysis / Assessment │ Trends Tracking │ Audience Engagement │ Philanthropy
- Visionary Leader who expertly builds and sustains a competitive landscape through results-generating multi-platform messaging, and who works to develop global awareness and best practices in alignment with an organization s vision, value, and goals while furthering the brand s strategy and managing integrated marketing and digital media plans.
- Ambitious Self-Starter who offers a professional interest in holistic healthcare, women s issues, and parenting challenges; who is enrolled in a Master s Degree in NLP program and completed recent supplemental training; and who is committed to combining 25+ years of corporate communications experience with complementary recent pursuits.
- Innovation-Driven Professional who rises above challenges to achieve winning domestic / international marketing and communications outcomes, and who excels in extracting groundbreaking offerings to actively engage audiences.
- Excellent Communicator who develops synergistic relationships with global executives, senior-level decision-makers, cross-functional professionals, stakeholders, and clients; who excels in autonomous and collaborative work environments; and who leads staff by example and with integrity to build strong teams to attain business objectives.
Professional Synopsis
Parenting Learning Center │ Self-Employment 2007 Present
Coach │ Educator │ Writer │ Researcher
- Capitalize on the opportunity to conceptualize, develop, and deliver forward-thinking coaching and mentoring services on women s issues and parenting challenges, including producing key classes to teach and empower women.
- Continually research comprehensive methods to create solutions-focused instructional curriculum for center s services.
Proactively contribute to research to promote projects to maximize girls and women s self-esteem.
Exhibit creative talents in designing a dynamic Parenting Learning Center website (currently in production).
Completed recent training to teach clients how to make beneficial adjustments in the workplace, as well as promoting self-esteem, making neural changes to improve health, and emphasizing women-specific healthcare.
Legg Mason 1991 2007
Senior Vice President Global Marketing & Communications (1995 2007)
- Applied strong leadership talents toward directing the firm s corporate and global marketing and communications initiatives, including facilitating electronic marketing group efforts (e.g. web, web analytics, design, implementation), marketing research and intelligence, branding, corporate philanthropy, and internal / external employee relations.
Seamlessly directed CEO positioning and transitioning from Founder to new incoming CEO.
Conceptualized, developed, and managed the firm s global website, and developed the global brand.
Profitably spearheaded and launched a globally based branding and communications campaign for the firm.
Successfully rebranded the $3-trillion Global Asset Management Firm, including handling international research, marketing structure, and redefinition of firm s communications structure to exceed core objectives.
Led communications for the largest business transaction in the company s history the acquisition of Citigroup s Asset Management Business in exchange for Legg Mason s Broker-Dealer Business; this positioned the firm as the 5th largest Money Manager operating in the U.S., the 5th largest U.S. Mutual Fund Manager, one of the largest Funds of Hedge Funds Managers, and the largest Pure Fixed Income Manager.
Vice President Corporate Communications (1995 2000)
- Utilized broad scope of industry knowledge toward managing a large-scale communications department facilitating seamless communications for firm s Corporate, Research, Legg Mason Funds, and Global Subsidiaries business areas.
- Expertly positioned Global Fund Managers in nationwide publications while developing manager s strong personalities.
Strategically developed positioning of Research Analysts with the national press.
Established the firm s first Global Asset Management press conferences in New York and D.C.
Promoted interviews with CEO and analysts of major TV networks via placement of a new trading floor camera.
Yyyyyy x. yyyyyy
Dynamic, Growth-Focused Communications & Marketing Leader
Page Two │ (xxx-xxx-xxxx │ abc@xyz.com
Professional Synopsis (continued)
Legg Mason (continued) 1991 2007
Marketing Director (1992 1995)
- Maximized bottom-line performance by facilitating key marketing and communications for Fund Managers and Legg Mason funds, including directing a results-generating team in handling publications, resources, and vendor relations.
- Led efforts to develop and implement a national advertising and communications plan for the Private Client Group.
Developed the first public relations campaign for Legg Mason Fund Managers.
Established the first marketing campaign for funds and grew to a $1-million budget in the 1st year.
Expertly developed the first Legg Mason Funds sales / marketing materials for the Private Client Group.
Opened a client public access Private Client Group investor site highlighting funds at corporate headquarters.
Associate Legg Mason Funds (1991 1992)
- Played a vital role in collaborating with the Private Client Group to provide financials and information on Fund Managers, along with liaising among direct clients of funds to provide up-to-date funds and / or sales information.
Applied comprehensive job knowledge with industry-recognized Series 6 license credentials.
The United Way 1991 1992
Sales Officer
- Drove organizational growth by proactively counseling major companies in the Greater Xxxxxx area to promote ongoing employee giving campaigns, including regularly communicating with CEOs to coordinate United Way programs.
Warfield s Magazine │ The Daily Record 1989 1991
Sales Associate
- Played a vital role in aggressively selling advertising for both the magazine and newspaper while developing creative content for publication and working with high-profile national and local agencies for placement of critical advertising.
Education & Professional Development
Master s Degree in Neuro-Linguistic Programming (NLP) (In Progress) Quantum University
Bachelor of Arts in Sociology University of Delaware
Professional Training / Development
Corporate Trainer Neuro Change Solutions │ Dynamic Neural Retraining Systems
Advanced Certificate Self-Esteem Therapy & Coaching │ Certificate Organizational Management
Professional Affiliations
Prior Board Memberships
The Family Tree
The Visionary Art Museum
SunStar Public Relations Firm
Alexis de Tocqueville United Way Women s Group
Prior Business Memberships
BWN
VIP Forum
Executive Board
National PR Group
Global Communications Forum
Yyyyyy x. yyyyyy
Dynamic, Growth-Focused Communications & Marketing Leader
1213 Berwick Road │ Xxxxxx, XXXXXX xxxxxx │ (xxx-xxx-xxxx │ abc@xyz.com
Date
Hiring Agent Name
Company Name
Address
City/State/Zip Code
Dear__________________:
I am exploring a new career opportunity within a challenging [ Insert Job Title ] role, and I believe that I can make a positive contribution to your organization s success.
To acquaint you with my background, I can offer 25+ years of combined experience in Global Corporate Communications, Branding, Marketing, Digital Strategy, Market / Field Research, Project Management, Multimillion-Dollar Budget Management, Web Marketing, and Website Design / Development Planning. I am also highly skilled in Global Staff Leadership, Team Building, Training / Development, Change Management, Organizational Management, C-Level Relations, Audience Engagement, and Corporate Philanthropy, among other areas.
As a former Senior Vice President of Global Marketing & Communications for Legg Mason, I expertly led all facets of strategic corporate and global initiatives, including facilitating electronic marketing group efforts (e.g. web, web analytics, design, implementation), marketing research and intelligence, branding, corporate philanthropy, and internal / external employee relations. Within this role, I conceptualized, developed, and managed the firm s global website while successfully rebranding the $3-trillion global firm, including handling international research, marketing structure, and redefinition of the firm s communications structure to exceed core objectives.
To complement this experience, I recently pursued self-employment endeavors as a Coach, Educator, Writer, and Researcher. Most notable have been my entrepreneurial pursuits to establish the Parenting Learning Center to focus on coaching and mentoring services on women s issues and parenting challenges, including producing classes to teach and empower women. I have continually researched methods to create solutions-driven instructional curriculum for the center s services, and contribute to promoting projects to maximize girls and women s self-esteem to enhance mental and physical health.
Please note that I am pursuing a rigorous Master s Degree in Neuro-Linguistic Programming (NLP) from Quantum University and hold a Bachelor of Arts in Sociology from the University of Delaware. I completed professional training / development in Neuro Change Solutions and Dynamic Neural Retraining Systems, and attained certificates in Self-Esteem Therapy & Coaching and Organizational Management.
[ Suggestion! Optional! Address Here Any Additional PERSONAL Skills / Qualifications / Achievements Relevant to the Job Posting OR DELETE THIS AREA ].
As this is just an example of my abilities, please kindly refer to my enclosed resume for additional corporate communications, marketing, entrepreneurial, and sales leadership experience.
As a proven leader, you will find that I am positioned to deliver both immediate and long-term results with a continued commitment to exceeding your team s goals. I am eager to discuss how my qualifications uniquely match your current and future needs, and look forward to interviewing with you soon.
Sincerely,
Yyyyyy x. yyyyyy
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