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Management Executive

Operations ~ Sales / Business Development ~ P&L Management

Team Leadership ~ Staff Engagement ~ Driving Revenue Growth ~ Partnerships

         8 years experience in directing multimillion dollar legacy media companies with proficiency in strategic planning, P&L (profit & loss) management, team-building, project management, market analysis, negotiations, and event conceptualization and coordination.

         Vast expertise with digital products including banners, native ads, SEM, and social media.

         Extensive talents in leading unified teams to attain organizational goals in alignment with strategic, fiscal, market, customer, and quality criteria.

         Marshalled highly successful B2B sales teams in servicing over 3,000 advertising clients.

         Led seamless distribution, sales, and service to over 40,000 subscribers and 100,000 website users.

         Highly skilled at defining, standardizing, and implementing business processes to maximize competitive positioning, organizational stability, financial growth, and profitability.

         Excel at interfacing with key stakeholders to drive forward-moving efforts across multiple initiatives concurrently.

Issaquah Press Group, Inc., Issaquah, WA, 09/2015 － Current

General Manager

         Spearhead full-scope daily operations including staffing, P&L management, sales management, organizational leadership, team-building, and customer service excellence.

         Mentored, coached, and motivated five-person sales team in amplifying digital revenue by 86% from 2015 to 2016.

         Skyrocketed event revenue from $6K to $64K+ in one year by expanding popular health fair and incorporating new events.

         Overhauled four websites to more than double traffic and significantly fuel digital revenues.

Standard-Examiner, Ogden, Utah, 03/2013 － 09/2015

Publisher & Vice President

         Held critical P&L responsibility for entire Ogden division including core products, commercial print, and digital operations.

         Governed pricing, strategic planning, customer satisfaction, quality control, member service, content creation, production, and distribution of four print publications as well as partner publications.

         Revamped sales process and effectively fortified cost control to increase operating cash flow by 48% from 2012 to 2014.

         Shepherded sales teams in generating $22M+ in revenue by engaging local and national businesses as well as consumers.

         Headed team of 30 B2B sales professionals in cultivating, nurturing, and maintaining lucrative relationships with local and national clients for print, digital, and event advertising services.

         Optimized team motivation and productivity by establishing competitive yet budget-compliant commission offerings, assigning individual and team goals, and providing constructive feedback and recognition.

Continued ►

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Professional Experience continued

Kitsap Sun, Bremerton, Washington, 07/2004 － 03/2013

Publisher & Chief Revenue Officer 07/2009 － 03/2013

         Steadily advanced through a series of promotions based on outstanding performance and results.

         Directed all facets of daily operations for daily newspaper, online products, four community weeklies, three weekly military publications, and $1M in commercial printing business.

         Orchestrated efforts to bolster annual operating cash flow by 33%+ from 2009 to 2011.

         Applied dynamic leadership talents toward directing, supervising, inspiring, and managing 110 FTEs across Advertising, Editorial, Production, Circulation and Finance departments.

         Successfully captured $750K in additional revenue by securing contract for Navy Region Northwest's official publication.

         Recognized among 25 Under 35 Publishing Leaders by Editor and Publisher, April 2011.

Director of Advertising & Interactive Sales 12/2007 － 07/2009

         Expertly guided 20 B2B sales representatives in selling print, digital, and event advertising on a local and nationwide scale.

         Assembled, aligned, and mobilized team of five to sell digital products/services, successfully expanding interactive revenue from $400K to over $1M.

         Earned prestigious recognition among 'Top 10" resellers of Yahoo Inventory in 2009.

Director of Circulation & Audience Development 07/2004 － 12/2007

         Strategically coordinated delivery service for 30,000+ subscribers daily to ensure world-class service.

         Resourcefully leveraged multiple sales channels (i.e. telemarketing, storefront, direct mail, door-to-door) to maximize revenues from customer subscriptions.

         Recognized among 40 Under 40 Top Business Leaders by Kitsap Peninsula Business Journal, 2005.

Prior Background:

Director of Circulation, The Goshen News, Goshen, Indiana, 04/2002 － 07/2004

Assistant Circulation Director, The Times News, Burlington, North Carolina, 12/2000 － 04/2002

Independent Distributor, The Oregonian, Portland, Oregon, 12/1998 － 12/2000

Circulation Sales Manager, The Fairbanks Daily News-Miner, Fairbanks, Alaska, 08/1998 － 10/2000

Cornish College of the Arts Seattle,

Seattle, Washington, US

Board of Directors, Issaquah Influence the Choice Drug Prevention Alliance

Salesforce; Sugar CRM; Microsoft Office Suite