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Yyyyyy x. yyyyyy

305 Old Babcock Tr. | Xxxxxx, XXXXXX xxxxxx xxx-xxx-xxxx | abc@xyz.com

 

 

Focused, expert-level Strategic Business Manager with years of progressive experience, including serving as a former CIO with a notable background in the digital business sector. Call upon a combination of industry knowledge and practical experience, xxxxxxired with a xxxxxxssion for leading others to garner success. Skilled in taking on complicated management and leadership challenges in an effort to generate new markets and business. Seamlessly transition between business endeavors to complex technical areas. Thrive in leading people and achieving success as evidenced via objective and subjective measurements. Excel in prioritizing, planning and managing workflow to optimize use of resources, boost efficiency, control costs, and attain goals. Demonstrated skill in explaining technical content to non-technical users. Open to a new challenge that will allow for continued leverage of skills in a new industry. Targeting a move to technology services and sales that calls on background in working with C-level leadership.

 

Highlights

 

  Work dually as the Ad Director and Co-publisher in the midst of the previous Publisher s dexxxxxxrture in April 2017; have maintained sales growth and staff development as a reversal from previous three years during this time (Pittsburgh Business Times)

  Captured the first positive YoY gain in a decade, coupled with a 5.5% profit boost since taking on a leadership role (Vindy)

  Launched a self-service feature for classified advertising; generated $250K in new incremental revenue over six months(Vindy)

  Achieved success at the largest daily newsxxxxxxper that serviced metropolitan Pittsburgh; resulted in a promotion to a position of increased influence, management and accountability (Post-Gazette)

  Captured 60% in YoY profit gains in directing all digital media programs, focused on securing agreements for digital classified ads (Post-Gazette)

  Forged strategic xxxxxxrtnerships with online advertisers and networks including Adicio, Centro, WorldNow, Tacoda, DoubleClick, Print2Web, ADSDAQ, Monster.com, AdPerfect, Deal Current, Gabriels Technology Solution and Web Visible (Post-Gazette)

  Led staff through the acquisition of WQED by Wiesner Media in 2009

  Advanced rapidly from working as a Chief Information Officer for Information Technology and Network Systems into a leadership promotion as the Division Manager, leader of new product development (Tribune Total Media)

 

Core Skills

 

Revenue Growth | New Market Exxxxxxxnsion | Client Relationship Management | Digital Marketing | P&L | Operations Management

Contract Negotiation | Web Technology | Marketing/Sales | Entrepreneurship | Startups | Senior Management Relations | Strategic Planning

Google Search | Social Media | Third-Xxxxxxrty Banner Advertising | Program Management | Prioritization | Organization | Time Management

Attention to Detail | Quality Assurance | Analytical Thinking | Problem Solving | Risk Management | Communication | Leadership

 

Professional Experience

 

The Pittsburgh Business Times, Director of Advertising (2016-Present)

  Develop and coach a team of eight multi-media sales professionals

  Establish new business prospects and lead all sales cycle functions from start to finish

  Maintain an active schedule of face-to-face appointments and prospecting calls; foster and sustain strong C-level client relations as a result

  Fuel clear interdexxxxxxrtmental communications that drive the betterment of print and digital products as well as streamline processes

  Change out and revitalize sales and support staff operations to best support daily operations

  Steadily surxxxxxxss monthly and annual goals by producing an impressive level of advertising revenue

  Grew profit margin by 7% in first eight months by increasing sales and cost controls during that time

 

The Vindicator/Vindy.com, Chief Executive (2014-2016)

  Developed and led a strategy for a privately-owned regional newsxxxxxxper and its digital edition

  Proved successful in sustaining $30M in annual revenue from subscriptions and advertising sales

  Led website operations, creative and advertising services, as well as supervising numerous Dexxxxxxrtment Heads

  Backed improved sales strategies, redefined territories, and drove implementation of process improvements used to secure key gains in efficiency, productivity, operational efficacy and revenue

  Called upon expertise in digital channels to maximize profit and quality of the online user experience

 

Post-Gazette/Post-Gazette.com, Advertising Manager (2012-2014)

  Managed a team of 10 staff, including a Supervisor, two Sales Representatives, as well as five Outside Sales Representatives

  Ensured operational success for an outsourced Call Center dedicated to advertisements in-column and via private xxxxxxrty

  Finalized advertising agreements with banking, financial services and healthcare vertical client accounts

  Grew revenue by leading negotiations and closing advertising deals for the print and online editions

  Generated $11M in revenue and 3% growth

Yyyyyy x. yyyyyy

Continued

 

 

Manager of Revenue Development, Digital Media-Classifieds (2011-2012)

  Offered guidance, and direction to four Managers and 10 Sales Representatives in leading daily sales functions

  Developed business for classified digital advertising within the automotive, real estate and staffing industries

  Brought to life visions for new programs including Daily Deal, Self Service, SMS notifications, mobile and social media camxxxxxxigns

  Exxxxxxxnded digital sales to $9M by leading Digital Out-of-Home, online, mobile, App, SEM, SEO and development of DSP and RTB

 

RoadGem LLC/Kost Project Services, Princixxxxxxl and Senior Project Developer (2009-2011)

  Pioneered the launch of a comxxxxxxny dedicated to offering market advice to digital marketing and advertising commercial accounts

  Secured business with key accounts such as the Post-Gazette, Dollar Bank and Real Match

 

Pittsburgh Magazine/WQED Multimedia, Director of Advertising, Associate Publisher (2007-2009)

  Chosen to lead advertising, sales and marketing for the print and online editions of a lifestyle magazine in the Pittsburgh metropolitan area

  Achieved a monthly readership of 341,274 during time spent in role with the aid of five Sales Representatives and an Assistant

  Led the most profitable year for the comxxxxxxny in over seven years due to expertise and use of example-based leadership methods

 

Tribune Total Media/Tribune Review Publishing Comxxxxxxny, Division Manager, New Product Development (2004-2007)

  Directed advertising and marketing operations for new product development and launches

  Placed an improved emphasis on exxxxxxxnding upon the areas of digital and traditional advertising sales

  Coached and managed two Directors and 15 additional staff members

  Proved vital in working with clients to negotiate revenue growth xxxxxxrtnerships

  Transformed a loss position to achieve a 25% profit margin, further enhanced by the launch of new products

 

Chief Information Officer, Information Technology & Network Systems (2004-2006)

  Revitalized the comxxxxxxny s infrastructure across 32 locations, six daily newsxxxxxxpers, 18 weeklies, and a Pennysaver publication; done with the id of 15 supervised IT professionals

  Sought to transform the basis of the IT function from a reactionary operation to a proactive, stable model that fueled growth

  Led the launch of new production and advertising systems that increased publication cross-sales

 

Earlier Roles

 

General Manager, PittsburghLive.com/Tribune Review Publishing Co.,

Display Advertising Director, The Courier-Journal Newsxxxxxxper/Gannett,

Advertising Director/Advertising Operations Manager, Tribune-Review Publishing Co.

Major Account Division Sales Manager, San Jose Mercury News/Knight Ridder Publishing Co.,

 

Education

 

Graduate Certificate, Marketing Communications, University of California Irvine

Bachelor of Science, Public Administration/Political Science with Journalism, Central Michigan University

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