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Yyyyyy x. yyyyyy
305 Old Babcock Tr. | Xxxxxx, XXXXXX xxxxxx xxx-xxx-xxxx | abc@xyz.com
Focused, expert-level Strategic Business Manager with years of progressive experience, including serving as a former CIO with a notable background in the digital business sector. Call upon a combination of industry knowledge and practical experience, xxxxxxired with a xxxxxxssion for leading others to garner success. Skilled in taking on complicated management and leadership challenges in an effort to generate new markets and business. Seamlessly transition between business endeavors to complex technical areas. Thrive in leading people and achieving success as evidenced via objective and subjective measurements. Excel in prioritizing, planning and managing workflow to optimize use of resources, boost efficiency, control costs, and attain goals. Demonstrated skill in explaining technical content to non-technical users. Open to a new challenge that will allow for continued leverage of skills in a new industry. Targeting a move to technology services and sales that calls on background in working with C-level leadership.
Highlights
Work dually as the Ad Director and Co-publisher in the midst of the previous Publisher s dexxxxxxrture in April 2017; have maintained sales growth and staff development as a reversal from previous three years during this time (Pittsburgh Business Times)
Captured the first positive YoY gain in a decade, coupled with a 5.5% profit boost since taking on a leadership role (Vindy)
Launched a self-service feature for classified advertising; generated $250K in new incremental revenue over six months(Vindy)
Achieved success at the largest daily newsxxxxxxper that serviced metropolitan Pittsburgh; resulted in a promotion to a position of increased influence, management and accountability (Post-Gazette)
Captured 60% in YoY profit gains in directing all digital media programs, focused on securing agreements for digital classified ads (Post-Gazette)
Forged strategic xxxxxxrtnerships with online advertisers and networks including Adicio, Centro, WorldNow, Tacoda, DoubleClick, Print2Web, ADSDAQ, Monster.com, AdPerfect, Deal Current, Gabriels Technology Solution and Web Visible (Post-Gazette)
Led staff through the acquisition of WQED by Wiesner Media in 2009
Advanced rapidly from working as a Chief Information Officer for Information Technology and Network Systems into a leadership promotion as the Division Manager, leader of new product development (Tribune Total Media)
Core Skills
Revenue Growth | New Market Exxxxxxxnsion | Client Relationship Management | Digital Marketing | P&L | Operations Management
Contract Negotiation | Web Technology | Marketing/Sales | Entrepreneurship | Startups | Senior Management Relations | Strategic Planning
Google Search | Social Media | Third-Xxxxxxrty Banner Advertising | Program Management | Prioritization | Organization | Time Management
Attention to Detail | Quality Assurance | Analytical Thinking | Problem Solving | Risk Management | Communication | Leadership
Professional Experience
The Pittsburgh Business Times, Director of Advertising (2016-Present)
Develop and coach a team of eight multi-media sales professionals
Establish new business prospects and lead all sales cycle functions from start to finish
Maintain an active schedule of face-to-face appointments and prospecting calls; foster and sustain strong C-level client relations as a result
Fuel clear interdexxxxxxrtmental communications that drive the betterment of print and digital products as well as streamline processes
Change out and revitalize sales and support staff operations to best support daily operations
Steadily surxxxxxxss monthly and annual goals by producing an impressive level of advertising revenue
Grew profit margin by 7% in first eight months by increasing sales and cost controls during that time
The Vindicator/Vindy.com, Chief Executive (2014-2016)
Developed and led a strategy for a privately-owned regional newsxxxxxxper and its digital edition
Proved successful in sustaining $30M in annual revenue from subscriptions and advertising sales
Led website operations, creative and advertising services, as well as supervising numerous Dexxxxxxrtment Heads
Backed improved sales strategies, redefined territories, and drove implementation of process improvements used to secure key gains in efficiency, productivity, operational efficacy and revenue
Called upon expertise in digital channels to maximize profit and quality of the online user experience
Post-Gazette/Post-Gazette.com, Advertising Manager (2012-2014)
Managed a team of 10 staff, including a Supervisor, two Sales Representatives, as well as five Outside Sales Representatives
Ensured operational success for an outsourced Call Center dedicated to advertisements in-column and via private xxxxxxrty
Finalized advertising agreements with banking, financial services and healthcare vertical client accounts
Grew revenue by leading negotiations and closing advertising deals for the print and online editions
Generated $11M in revenue and 3% growth
Yyyyyy x. yyyyyy
Continued
Manager of Revenue Development, Digital Media-Classifieds (2011-2012)
Offered guidance, and direction to four Managers and 10 Sales Representatives in leading daily sales functions
Developed business for classified digital advertising within the automotive, real estate and staffing industries
Brought to life visions for new programs including Daily Deal, Self Service, SMS notifications, mobile and social media camxxxxxxigns
Exxxxxxxnded digital sales to $9M by leading Digital Out-of-Home, online, mobile, App, SEM, SEO and development of DSP and RTB
RoadGem LLC/Kost Project Services, Princixxxxxxl and Senior Project Developer (2009-2011)
Pioneered the launch of a comxxxxxxny dedicated to offering market advice to digital marketing and advertising commercial accounts
Secured business with key accounts such as the Post-Gazette, Dollar Bank and Real Match
Pittsburgh Magazine/WQED Multimedia, Director of Advertising, Associate Publisher (2007-2009)
Chosen to lead advertising, sales and marketing for the print and online editions of a lifestyle magazine in the Pittsburgh metropolitan area
Achieved a monthly readership of 341,274 during time spent in role with the aid of five Sales Representatives and an Assistant
Led the most profitable year for the comxxxxxxny in over seven years due to expertise and use of example-based leadership methods
Tribune Total Media/Tribune Review Publishing Comxxxxxxny, Division Manager, New Product Development (2004-2007)
Directed advertising and marketing operations for new product development and launches
Placed an improved emphasis on exxxxxxxnding upon the areas of digital and traditional advertising sales
Coached and managed two Directors and 15 additional staff members
Proved vital in working with clients to negotiate revenue growth xxxxxxrtnerships
Transformed a loss position to achieve a 25% profit margin, further enhanced by the launch of new products
Chief Information Officer, Information Technology & Network Systems (2004-2006)
Revitalized the comxxxxxxny s infrastructure across 32 locations, six daily newsxxxxxxpers, 18 weeklies, and a Pennysaver publication; done with the id of 15 supervised IT professionals
Sought to transform the basis of the IT function from a reactionary operation to a proactive, stable model that fueled growth
Led the launch of new production and advertising systems that increased publication cross-sales
Earlier Roles
General Manager, PittsburghLive.com/Tribune Review Publishing Co.,
Display Advertising Director, The Courier-Journal Newsxxxxxxper/Gannett,
Advertising Director/Advertising Operations Manager, Tribune-Review Publishing Co.
Major Account Division Sales Manager, San Jose Mercury News/Knight Ridder Publishing Co.,
Education
Graduate Certificate, Marketing Communications, University of California Irvine
Bachelor of Science, Public Administration/Political Science with Journalism, Central Michigan University
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