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- 2 Denbigh Dr. Xxxxxx, NJ xxxxxx ( (xxx-xxx-xxxx * firstname.lastname@example.org
DIRECTOR, Marketing & Sales Senior Account Executive (Media)
Highly self-motivated and results-driven media content management professional with more than 26 years providing high-performance marketing & sales, account management, customer service, and event management in the broadcast industry.
Detail-oriented without losing sight of the big picture, analytical and methodical with critical thinking to strategize solutions in addressing work issues even under stressful work conditions.
Well-organized with multitasking and prioritization skills that optimize resources to achieve outstanding results.
Decisive leadership, strong people management, and exceptional interpersonal communication skills that inspire confidence while forging teamwork synergies with colleagues and subordinates across diverse ethnicities.
Media Services Management
Marketing & Sales (Trad. & Online)
Multiple Account Management
Customer Service Management
Broadcast Business Development
Digital Display Advertising
Media Placement Sales
Relationship Management (Clients, Media Professionals, & the Publics)
Strategic Planning & Execution
Media Asset Management
Service Support Administration
Policies & Regulatory Compliance
Staff Supervision & Training
Developed and executed customized cross-platform marketing solutions in broadcast radio, streaming radio, local interactive activations, on-site event and sponsorships, and digital display advertising.
Collaborated with local reps of a 6-station cluster to identify and implement solutions for specific clients and grow regional clients outside of the local market, focusing mostly in winning new regional business.
Provided strategic direction in managing sales, sponsorships, and activation, including annual local charity golf events.
Provided strategic direction in managing sales and prospecting for business among the Fortune 1000 companies.
Promoted and sold multi-market and regional cross-platform marketing solutions through the CBS local media assets with a focus on CBS radio.
Worked with small-to-large advertising and creative agencies to secure transactional and non-traditional revenue streams from digital and mobile assets for WPLJ, WABC, and the Citadel Network.
Promoted advertising space and packages working with local direct retail and corporate accounts and non-traditional revenue accounts.
Directed all sales and sponsorships of WPLJ Charity/Celebrity Golf Tournament (2001-2010) averaging $350T in revenues over a 3-month period, $800T in new or increased business (2009-2010), and over $130T in digital billing (2009-2010).
Managed new and existing accounts for small-to-large advertising agencies, working with local direct retail accounts to create special events and programs as well as selling the major events for stations.
Booked over $400T in new business over the first 12 months of tenure.
Education & Credentials
GLASSBORO STATE COLLEGE (ROWAN UNIVERSITY) Glassboro, NJ (1990)
Major: Communications - Radio, Television, & Film
Member: Xxxxxx Broadcasters Association | TEAM RWB (Red, White & Blue), a military charity Team
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