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Yyyyyy x. yyyyyy

- 2 Denbigh Dr.Ÿ Xxxxxx, NJ xxxxxx ( (xxx-xxx-xxxx *


DIRECTOR, Marketing & Sales Senior Account Executive (Media)


Qualifications Profile


    Highly self-motivated and results-driven media content management professional with more than 26 years providing high-performance marketing & sales, account management, customer service, and event management in the broadcast industry.

    Detail-oriented without losing sight of the big picture, analytical and methodical with critical thinking to strategize solutions in addressing work issues even under stressful work conditions.

    Well-organized with multitasking and prioritization skills that optimize resources to achieve outstanding results.

    Decisive leadership, strong people management, and exceptional interpersonal communication skills that inspire confidence while forging teamwork synergies with colleagues and subordinates across diverse ethnicities.


Key Expertise

Media Services Management

    Marketing & Sales (Trad. & Online)

    Multiple Account Management

    Customer Service Management

    Broadcast Business Development

    Digital Display Advertising

    Event/Promotions Management

    Marketing Communications

    Media Placement Sales

    Relationship Management (Clients, Media Professionals, & the Publics)

Business Management

    Strategic Planning & Execution

    Media Asset Management

    Service Support Administration

    Process/Workflow Improvement

    Policies & Regulatory Compliance

    Performance Appraisal

    Staff Supervision & Training

    Station Administration



Professional Experience


Director of Strategic Sales, Greater Media Xxxxxx Mar 2012 Present

    Developed and executed customized cross-platform marketing solutions in broadcast radio, streaming radio, local interactive activations, on-site event and sponsorships, and digital display advertising.

    Collaborated with local reps of a 6-station cluster to identify and implement solutions for specific clients and grow regional clients outside of the local market, focusing mostly in winning new regional business.

    Provided strategic direction in managing sales, sponsorships, and activation, including annual local charity golf events.


Director, Strategic Sales, CBS Radio - The Altitude Group Feb 2011 Mar 2012

    Provided strategic direction in managing sales and prospecting for business among the Fortune 1000 companies.

    Promoted and sold multi-market and regional cross-platform marketing solutions through the CBS local media assets with a focus on CBS radio.


Senior Marketing Specialist, WPLJ-FM Ÿ New York, NY Aug 1988 Feb 2011

    Worked with small-to-large advertising and creative agencies to secure transactional and non-traditional revenue streams from digital and mobile assets for WPLJ, WABC, and the Citadel Network.

    Promoted advertising space and packages working with local direct retail and corporate accounts and non-traditional revenue accounts.

    Directed all sales and sponsorships of WPLJ Charity/Celebrity Golf Tournament (2001-2010) averaging $350T in revenues over a 3-month period, $800T in new or increased business (2009-2010), and over $130T in digital billing (2009-2010).


Account Executive, WAXQ-FM Ÿ New York, NY Jun 1997 Jul 1998

    Managed new and existing accounts for small-to-large advertising agencies, working with local direct retail accounts to create special events and programs as well as selling the major events for stations.

    Booked over $400T in new business over the first 12 months of tenure.


Senior Account Executive, WMTR-AM / WDHA-FM Ÿ Morristown, NJ Jun 1991 Jun 1997


Account Executive, WMTR-AM / WDHA-FM Ÿ Morristown, NJ Aug 1990 Jun 1991


Education & Credentials



Major: Communications - Radio, Television, & Film


Professional Affiliations

Member: Xxxxxx Broadcasters Association | TEAM RWB (Red, White & Blue), a military charity Team


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