This Resume Has Not Been Formatted
Yyyyyy x. yyyyyy
Analytical, tactical, discerning, and bilingual (English / Arabic) Management Executive seeking Consultant opportunity at Booz Allen Hamilton (Job Number: 01217420 MENA)
Strategy Development ~ Consultative Guidance ~ Cutting-Edge Technology
Well-versed in regional challenges and opportunities as a result of steering corporate marketing operations for leading mobile telecommunications provider in Middle East and North Africa (MENA).
Extremely insightful with exceptional business acumen; able to mastermind high-impact business plans according to corporate vision, competitive landscape, and revenue targets.
Passion for lifelong learning; offer excellent academic credentials including two Master s degrees.
Consistently monitor market trends through outstanding talents in in-depth research and data analysis.
Offer an impressive blend of critical thinking, influencing, presentation, and proposal writing skills.
Resourceful problem solver with advanced expertise in strategy planning, business analysis, marketing programs, KPI tracking, and marketing campaign evaluation.
Able to travel extensively.
Zain Bahrain (formerly MTC Vodafone Bahrain) .. 2010 to 2014
Manager, Marketing Support
Orchestrated evolution of business to become entirely research and insight driven company-wide from sales and marketing to network, HR and IT.
Proficiently steered strategic and tactical research initiatives to fortify brand health, customer satisfaction, performance, quality, efficiency, and new product and services development.
Conceptualized, launched, and positioned offering to identify new revenue stream.
Bolstered customer engagement among social media platforms such as Twitter, Facebook, and Instagram.
Trained, coached, and mentored 13+ Future University Network students, while extracting valuable insight to penetrate Bahraini youth segment and prepaid channels and improved brand appeal.
Conducted indirect channels audit to evaluate prepaid distribution channels, effectively improving commission schemes, availability, and visibility to increase volume of sales.
Directed comprehensive marketing support encompassing Wonder Campaign, Blackberry, Sim management, KPI reporting, pricing, and market analysis.
Led online marketing activities including website revamp to markedly improve online digital experience.
Spearheaded life cycle of internal projects from research and questionnaire design, to fieldwork coordination and interpretation of data through reporting and analysis.
Developed, evaluated and managed high-performance team.
Pioneered qualitative Bahraini youth study to capitalize on high-potential demographic.
Project-managed launch with Apple locally and Zain self-care application development.
Awarded by GM for achieving operational effectiveness in research.
Manager, Market Research & Intelligence (2008 to 2010) consolidation of existing portfolio of products & services
Introduced role prior to entry of 3rd mobile service provider in market to give Zain Bahrain a competitive edge and minimize KPI erosions arising from value-destroying price promotions.
Yyyyyy x. yyyyyy -- Page 2 of 2
Consolidated existing portfolio of products and services and planned the re-launch of attractive packages aimed at aggressive acquisitions of youth and untapped vocational segments.
Pioneered concept of Geo Analysis and Geo Marketing to augment network quality, performance and planning.
Assembled, trained, and managed outbound calling team of 7.
Delivered more than 150 internally conducted research studies and telemarketing campaigns annually.
Led first Wimax qualitative study and E-go quantitative research resulting in successful 10/10 broadband offering.
Rolled out Customer Feedback collection program in all Experience Shops, and automated customer feedback processes through in-store payment kiosks to optimize customer satisfaction and experience.
Manager, Consumer & Corporate Marketing and Acting Marketing Director (2007 to 2008) consolidate and segmentation achieved differentiated products and services
- Served as Interim Acting Marketing Director for four-month period while driving all aspects of consumer and corporate marketing including development of strategic marketing plan for accelerated growth from segments to achieve 50% market share at par with incumbent operator Batelco and 50% revenue growth.
- Trail-blazed company s first market segmentation study, first corporate segmentation, and closely partnered with external consultants for first prepaid customer base segmentation for positive trends in profitability.
- Successfully launched popular eeZee CC prepaid mobile product packaged with preferential rates for international calling services targeted towards underserved expatriate/vocational segment.
- Headed entire consumer lifecycle and mapped Zain Bahrain s customer journey to maximize customer satisfaction and effectively generate loyalty to the new brand. (rebranding)
Chaired first cross functional Churn Task Force for Zain Bahrain with full accountability for churn management.
- Achieved successful implementation of Zain Customer Ranking system to effectively prevent churn, retain customers, and prioritize contact center service based on value.
- Instituted first postpaid handset subsidy loyalty and retention program in Bahraini mobile market including exclusive tie-up with Motorola for co-branded Zain gold-plated handsets for VIPs.
- Received Employee of the Quarter performance award from CEO.
Specialist, Pricing (2004 to 2007)
Created competitive yet profitable pricing strategies aligned with company s deployment of 2G, 3G, 3.5G technologies to acquire new customers, gain market share, and fuel revenues from all mobile revenue streams.
Accelerated growth in ARPU (average revenue per user) to achieve $42 USD.
Expanded MTC Vodafone s portfolio of prepaid, postpaid, corporate products and services including mobile voice, messaging (SMS, MMS) data, international, and inbound/outbound, 3G, GPRS roaming services.
Launched first segmented prepaid price plans in Bahraini market including eeZee International and eeZee International Plus for international callers and 7ada eeZee for youth.
Developed pricing strategies for new e-Gomobile broadband device, Blackberry services and WIMAX network.
Seamlessly liaised with IT, Network, and Revenue Assurance to implement organizational pricing strategy in alignment with current billing structure and regulatory compliance.
Special Assistant to the CEO, Emerging Markets Partnership (Bahrain) E.C., 2002 to 2004
Research Analyst, Incite Research and Marketing Services, 2001 to 2002
M.B.A., Major in Marketing Strathclyde
Business School, Glasgow, Scotland
M.A. in Mass Communication Kinnaird College for Women, Lahore, Pakistan
B.A. in Journalism & English Literature Kinnaird College for Women, Lahore, Pakistan
Diploma in Economics London School of Economics, University of London
International Baccalaureate Bahrain School, Juffair, Bahrain
Completed extensive and ongoing professional development throughout career.
Remember: Hire Us To Write YOUR New Resume
And We GUARANTEE That If You’re Not Working In 60 Days Or Less,
We’ll Revise Your Resume, Refund Your Money,
AND Give You $50 EXTRA!