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0000 xxxxxx xxxx , xxxx , xxxxx 00000 312-316-3776 abc@xyz.com

Sales & Marketing Campaigns Broadcasting Change Management

Brand Building & Positioning Public Relations Contracts & Sponsorships

         Adept at engaging major corporate brands in top industry verticals (i.e. automotive, QSRs, grocery, electronics, big box retailers, air travel, adult beverages, soft drinks, technology) to increase sales revenues, fan base, and marketing exposure.

         Substantial talents in sports general management, multi-site operations, contract negotiations, multimedia strategy development, corporate communications, crisis management, and P&L management.

         Excel at sponsorship sales, event marketing & promotion, public relations, outreach, sports broadcasting, ticket sales, financial management, market analysis, ROI optimization, and key account development.

         Highly skilled at connecting with and managing people from diverse cultures and backgrounds.

         Well-versed in digital marketing, strategic planning, and multimillion dollar budget administration.

         Fostered, nurtured, and maintain productive relationships with top-level management across leading consumer brands spanning McDonald s, Toyota, Ford, Chevrolet, AT&T, Verizon, United Airlines, MillerCoors, Diageo, Nike, Under Armour, and Facebook.

         Rapidly outpaced TVU s #1 competitor with major sports client acquisitions and exceeded sales quota every quarter; achieved $2.5M+ in incremental sales revenue during initial 18-month sports launch.

         Captured additional $3M revenue for TVU across other broadcast entities by boosting company profile through compelling case testimonials.

         Played an integral role in launching 501c3 non-profit (Gridiron Greats) to provide financial and medical assistance to retired NFL players; successfully generated $2.5M in just 14 months.

         Championed first annual Chicago International Table Tennis Festival held at Navy Pier, drawing crowd of 2,500+ and reaching more than one billion people via CCTV broadcast to China.

         Exceeded annual sales plan in first year at ESPN Radio and fueled annual revenue by 32% resulting in winning ABC Radio/Disney Sales Excellence Award.

         Propelled revenues for Chicago Bears by 300% over four-year period and established team s first Fan Convention to yield $250K revenue annually.

TVU Networks, Mountain View, CA, 2015 Present

Vice President, Sports Sales & Business Development

         Spearhead full-scope sales, strategic marketing, and business development for cutting-edge live mobile television broadcasting equipment targeting sports industry.

         Cultivate and capitalize on key relationships to penetrate major pro sports leagues, sports teams, and major universities as well as sports broadcast networks encompassing ESPN, CBS Sports, NFL Network, Big 10, Pac 12 Networks, and RSNs.

         Steer high-impact public relations campaigns for new products, execute product demos, and participate in major technology trade conferences and annual NAB conference to drive brand awareness.

         Deliver innovative new product solutions including digital/mobile apps to extend clients bandwidth.

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Killerspin, LLC, Chicago, IL, 2012 2014

Vice President, Marketing & Strategic Alliances

         Revamped brand from premium table tennis company for professional players to recreational group sports activity, and strategically positioned company to appeal to NFL, MLB, NHL, and PGA athletes for enhancing hand-eye coordination.

         Shaped marketing, communications, and sales strategy to promote and popularize table tennis within corporations and pro sports leagues.

Chicago Rush, Arena Football League, Chicago, IL, 2009 2010

President & General Manager

         Transformed team after one-year hiatus by hiring new administrative and coaching staff, and formulating aggressive marketing, communications, and ticketing campaigns.

         Persuasively negotiated media rights agreements with ESPN Radio and CBS Sports as well as team s lease at Allstate Arena in Rosemont, Illinois.

         Quickly raised $2M in corporate sponsorships and investment funds to sustain team operations in Year 2 and result in team reaching playoffs.

Power Plate North America, Chicago, IL, 2006 2007

Vice President, Sports Performance & Public Relations

         Planned, coordinated, and executed launch of high-end fitness equipment targeting professional and collegiate sports; signed 50+ accounts in 12-month period to generate $1.6M+ in revenues.

         Methodically devised sales strategy, structured marketing communications campaigns, and determined optimal product placement in team training rooms and locker spaces for athlete use.

Devine Racing Worldwide, Chicago, IL, 2006 2007

Vice President, Marketing & Communications

         Masterminded all branding, marketing, public relations, and sponsorship sales for 2^nd largest marathon management company worldwide.

         Achieved sell-out capacity of four marathons, sold 2007 title sponsorship, and orchestrated first-ever 26.2-mile marathon along Las Vegas strip.

ESPN Radio, Chicago, IL, 2001 2005

Vice President, Sponsorship Sales & Business Development

         Consistently met fiscal targets through proficiency in sponsorship sales for all sports teams including Chicago Bulls, Chicago White Sox, Chicago Bears, Chicago Rush, and Notre Dame football & basketball.

Chicago Bears, Chicago, IL, 1984 to 2000

Vice President, Marketing & Broadcasting

         Advanced from initial role as Director of Public Relations based on proven performance and contributions, and charged with controlling $45M budget and direct leadership of 12-member executive team.

         Governed branding, marketing, corporate sponsorship sales, media outreach, and ticket sales.

         Steadily evolved Chicago Bears into global brand by arranging games overseas in London, Sweden, Germany, and Ireland.

         Pioneered production of in-house Chicago Bears Weekly & Head Coaches Shows, aired on local NBC, CBS, and Fox networks.

Additional Experience:

Assistant Director, Public Relations, Chicago White Sox, Chicago, IL

Executive Administrative Assistant, Major League Baseball Commissioner, New York, NY

Bachelor of Arts, Communications, University of Notre Dame, Notre Dame, IN