- 9311 E Greenway St.Ÿ Xxxxxx, XXXXXX xxxxxx ( (xxx-xxx-xxxx * abc@xyz.com

Finance Director Revenue Management

Qualifications Profile

    Self-assured, dynamic, and results-driven professional with more than 10 years providing high-performance marketing & sales, customer services, financial management, & operations management in the leisure property management and family service sectors.

-    Exhibited strong entrepreneurial acumen in developing new and existing business through cost-effective marketing and sales strategies that enable market penetration, brand positioning, and build customer loyalties.

-    Detail-oriented, analytical and methodical with critical thinking to resolve work issues on a local and global scale involving multiple vacation properties, investment opportunities, and professional relationships even under stress.

    Well-organized and resourceful with multitasking skills that optimize limited resources to achieve outstanding results.

    Decisive leadership, strong people management, and exceptional interpersonal communication skills that inspire customer and stakeholder confidence while forging teamwork synergies with colleagues and subordinates across diverse ethnicities.

Key Expertise

Business Operations Management

    Strategic Planning & Execution

    Business Development

    Marketing & Sales (Traditional & Online)

    Commission Sales Management

    Territory Sales Administration

    Customer Service Management

    Project/Program Management

    Channel Marketing

    Product Branding & Position

    Relationship Management (Clients, Stakeholders, Public, & Suppliers)

Financial Management

    Financial Planning & Execution

    Revenue Maximization

    Cost Containment

    Profitability Management

    Fiscal & Budget Management

    Accounts Receivable Management

    Asset/Property Development & Management

    Investment Portfolio Management

    Risk/Credit Management

Administration

    Personnel Administration

    Organizational Development

    Staff Supervision & Training

    Team Building Dynamics

    Vendor/Contract Administration

Technical

    DBMS: EZYield,

    Apps: Revenue Management Systems & Reservation Systems

    Productivity Tools: MS Office

    Internet: Blogging. E-Commerce & Social Media

Professional Experience

CHD Investments Ÿ Raleigh, NC

    Manage all aspects of revenue sourcing, generation & accounting for 4 branded hotels ranging from limited to full service, collaborating with each hotel GM and Sales Director in consolidating revenues and mapping sales forecasts and budgets.

    Maximize revenue opportunities through different marketing efforts and 3^rd party channel distribution, ensuring that all productive assets are properly positioned and leverages in line with branding strategies and standards.

    Develop and execute revenue management tools to identify trends for revenue strategy development & execution.

    Lead the team in executing strategies to maximize REVPAR through changing markets and demand periods.

    Exceeded previous YTD revenues despite undergoing full property renovation.

The Play Factory Ÿ Phoenix, XXXXXX

    Provided strategic and tactical direction in managing a party/event planning and family entertainment service agency for children, creating birthday party packages, fundraising programs, leisure visits, and promoting monthly membership programs.

    Ranked in the Top 10 birthday destinations as reviewed by Scottsdale Mom s Blog within 1st year of ownership.

    Implemented online reservation, increased social media visibility, and optimized birthday party space that tripled annuals from prior year.

    Repositioned and marketed the brand, increasing daily occupancy by 33% achieving an average of 131 kids per day from 98 kids in the previous year, surpassing annual revenue by over 20%, and improving customer service and online reviews from 3.5 to 4.5 average stars.

    Implemented reservation and sales strategies as well as customer loyalty programs that increased repeat visits and overall customer spend per visit.

- 9311 E Greenway St.Ÿ Xxxxxx, XXXXXX xxxxxx ( (xxx-xxx-xxxx * abc@xyz.com

Professional Experience (continued)

Revenue Matters Ÿ Denver, CO

    Provided remote revenue management support to hotels and resorts worldwide, collaborating with front and top level management in strategy optimization, channel distribution, and REVPAR market share growth via STR reports.

    Maximized revenues through nightly rates, marketing, social media, and e-commerce channels resulting in 90% -110% attainment of annual revenue budgets for 90% of clients, while managing an average of 10 productive resort properties concurrently.

    Assisted reservation managers with up-sell strategies that monetized both inbound and outbound sales calls.

Sterling Resorts

    Oversaw revenue growth from group sales, transient sales, and vacation packages, serving in the Executive committee and reporting directly to the President and conducting quarterly business presentations in the parent company board meeting quarterly and as needed for investors

    Served as PMS administrator with primary compliance responsibility implementing system migration from CSS to V12 Instant Software, while acting as main contact for EZYield database and content management system.

    Served in the Marketing committee working directly with the Director of Marketing of individual resorts to execute marketing and sales strategies that provided value-add packages as needed.

    Served as Website selection committee chair overseeing the implementation of online marketing tools that included the PMS V12 and push-to-add services like push-to-chat and push-to-talk features on the company portal.

    Provided financial management support, managing Accounts Receivable and owner statement maintenance, annual 1099 preparation

    Provided strategic direction managing the Central Reservations Office startup, while closing and moving non-productive offices from the Gulf Coast to Dallas, recruiting, and developing over 30 employees to perform CRO, Customer Service Call Center, PMS maintenance, daily night audit, and revenue generation/management for the Dallas office.

    Managed over 2,500 vacation rentals, resulting in conversion improvement from 28% to almost 60% in a 2 years

    Developed and implemented revenue-driven incentive programs for all reservation staff members, establishing a commission pay program that reduced expense by 60% and increased revenue by 500% over the previous year, while contributing to overall revenue increase in RevPar by 42% in 2011.

Education

JOHNSON & WALES UNIVERSITY Denver, CO

    B.S. in Hotel Management, Concentration: Rooms Management (2006)

    A.A.S. in Hotel Management, Dean s List (2004)