Highly focused, diligent and attentive Marketing Coordinator with a track record for achieving company goals via the intentional leverage of organizational acumen to deliver meticulous follow-through. Skilled in developing marketing functions including the direction of advertising and direct mail campaigns. Adept in bolstering the presence of corporate image to allow for heightened brand recognition. Execute innovative advertising initiatives that bolster corporate image and service quality in target markets. Capable of managing over 50 industry trade shows annually, as well as designing large booth graphics and collateral. Designed and updated over 60 different product brochures and catalogs over the course of career. Deliverer of marketing and sales support to Product and Sales Managers in fast-paced settings. In pursuance of graphic design and/or marketing roles that will allow for continued use of skills.

Graphic Design | Marketing | Public Relations |Product Management | Relationship Building

Problem Solving | Communication | Leadership | Customer Service | Time Management | Cost Analysis

Budgets | Press Releases | Product Copt | Advertisement Spots | Product Research Efforts

Databases | MS Word, Excel, PowerPoint | Adobe Photoshop, InDesign | Quark Express

         Create all technical brochures and catalogs including a 360-page product catalog for the company

         Liaise with a team of Product Managers in developing brochures and advertising campaigns

         Design booth graphics and print collateral for over 50 self-organized trade shows each year

         Call on an innovative web-based platform to devise and assess monthly point-of-sale reports

         Craft trade publications advertisements in adherence to a self-managed advertising budget

         Uphold the informational flow to the company website with precision and attention to detail

         Develop and dispense monthly corporate newsletters, press releases and direct email campaigns

         Handled all elements of Saybrook advertising including design, layout, pre-press and print production within newspaper, magazine and direct mail platforms

         Boosted the level of company advertising while working within tight budgetary guidelines

         Produced and authored content copy for annual network and cable television commercial spots

         Introduced several direct mail campaigns, which yielded amplified sales and market awareness

         Organized content, page layout and design for company catalogs and brochures, as well as both company and manufacturer advertising campaigns for direct mail and trade journals

         Headed operations for two tradeshows each year, including booth design, graphics, budget and set up

         Worked in an Education Coordinator role to lead advertising functions and plan training events in the Northeast Region; included the development of corresponding PowerPoints

         Developed and presented sales and promotional collateral to the sales team via meetings each week

         Collaborated with Graphic Designers to develop catalog layout and content catalogs; also placed ads for trade magazines, brochures and direct mail advertising postcard campaigns

         Wrote copy for ads and press releases, as well as pieces featured in monthly trade magazines

         Tenaciously negotiated with external vendors to foster and sustain relationships that yielded faster goods and services delivery while cutting marketing expenses

         Organized content at all phases, including layout, design and editing; arranged page layouts, prepared copy for print and proofread the printer galley

         Developed and maintained pre-press and production schedules for two national/global publications; also organized all local and international photo shoots

         Assigned workflows to a driven, focused team of freelance Writers and Copy Editors

         Researched and verified facts and statistics to drive high levels of overall accuracy

         Collaborated with Designers and Writers to devise promotional materials

         Composed copy and coordinated the production/mailing of direct mail to an existing client base; accrued noteworthy revenue via repeat sales as a result

         Developed and organized all text and data for use in the Intra America corporate website

Completed Courses, Southern Connecticut State College