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Career Profile
Dedicated and accomplished Client-Focused Account Executive with solid track record of achieving exceptional levels of client satisfaction, surpassing quotas, increasing product usage, and improving ROI, with expertise in digital and media products. Equipped with high-level communication and presentation skills with a commitment to superior customer service. Offer a solid ability to create innovate sales/business development strategies aimed at improving territory penetration, retention, and revenue growth.
Key Competencies
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Sales/Business Development Forecasting/Budgeting New Product Development Client Needs Assessment |
Key Client Retention Digital Sales Territory Penetration Digital Performance Summaries |
Training/Coaching Process Improvement ROI Management Marketing Strategies
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Professional Experience
Univision Communications, Los Angeles, CA 2007-2016
Senior Account Executive
Directed day-to-day operations within a quickly moving environment with a concentration on managing a portfolio of key clients such as T-Mobile, Sprint, Coca-Cola, and Covered California
Utilized superior communication abilities in order to facilitate communication between clients and members of executive leadership, monitored internal metrics such as client satisfaction ratings and ROI thresholds, and played a lead role in the development of innovative strategic plans
Successfully obtained triple digit growth within the assigned territory, consistently surpassed individual metrics, and grew the annual cross-platform budget by over $4 million
Spanish Broadcasting Systems, Inc., Los Angeles, CA 2003-2007
Account Executive
Facilitated sales/business development operations within the organization which included maintaining relationships with both new and existing clients and implementing comprehensive sales strategies
Identified new revenue channels in order to improve revenue growth levels and devised successful marketing plans which utilized social influencers within the industry
Successfully increased sales by approximately 75% ($800,000) within a span of 2 years which resulted in being recognized with a Top New Business Sales Award 3 years in a row
TMP Worldwide, North Hollywood, CA 1995-2002
Account Executive
Coordinated account management tasks such as reviewing account issues and creating resolutions, generated sales forecasting, and diffused escalated client situations
Grew organizational accounts by over 60% which resulted in approximately $1 million in revenue growth in addition to consistently surpassing individual sales goals/objectives
Education
Bachelor of Arts, Communication with an Emphasis in Marketing and Advertising
California State University-Fullerton, Fullerton, CA
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