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Yyyyyy x. yyyyyy

Leader in Hospitality Management Business Start-Up Expert Sales & Marketing Specialist

 

16739 168th Terrace SE Xxxxxx, XXXXXX xxxxxx (xxx-xxx-xxxx abc@xyz.com

 

Multimillion-Dollar Operations Management New Business Development Sales Marketing Advertising Budgeting

Team Building / Training Funding Acquisition Forecasting Project Management Merchandising Inventory Control

New Product Development Various Social Media Public Relations Workshop Development Multi-Committee Leadership

 

  • Dynamic Leader who contributes a background in multi-site management, business start-up, strategic planning, team building, and public relations, and showcases an ability to see the big picture within wide-ranging industries.
  • Top Performer who makes decisions to reflect positively on corporate well-being in alignment with the company s vision, value, and goals, and works to create an environment that rexxxxxxrds innovation and a commitment to service.
  • Ambitious Self-Starter who excels at analyzing customer needs, identifying lucrative growth opportunities, defining strategies for capturing new business, and attaining solid leverage across multiple competitive markets.

 

Professional Synopsis

 

The Wine Alley, Xxxxxx, XXXXXX 2005 2015

 

Director of Sales, Marketing & Operations Founder

  Capitalized on the opportunity to lead sales, marketing, and business operations for this boutique wine store specializing in fine wines from Xxxxxx, Oregon, and California, as well as additional globally based wines.

  Consistently worked to generate annual revenues of $450,000 while featuring 900 wines, 100 beers, and other specialty gift and food items, and further led all wine education classes (e.g. Wine 101, Flavor Pairing Workshops).

  Spearheaded forxxxxxxrd-thinking operations, new product development, marketing, advertising, and floor sales; handled accounting, payroll, purchasing, budget / forecast, lease and contract negotiations, and funding; and managed storewide design, retail layout, and inventory management to maximize bottom-line performance.

  Developed lucrative relationships with key wineries, distributors, and importers to help select the finest wines.

  Created a monthly wine club, and performed as meeting planner for annual wine club events for 100+ guests.

 

  Served as wine educator and as a wine committee member for Fairwood Golf & Country Club.

  Noted as a sought-after guest speaker and panelist for wine-related conferences and local clubs.

  Voted Best Wine Shop in Evening Magazine s Best of Western Xxxxxx Viewer Poll 2007, 2008, 2009, 2011, 2012, and 2013, along with Xxxxxx State Wine Axxxxxxrds Axxxxxxrd of Distinction in 2015.

  Served on Xxxxxx State University s Celebration of Xxxxxx Wines Auction Committee in 2006, 2007, 2008, 2009, and 2010, and also xxxxxxs a Task Member for Auction of Xxxxxx Wines, 2011-2014.

  Noted as a recognized Community Philanthropist supporting local schools and organizations, including NW Harvest, Medical Teams International, Fred Hutch, and the American Heart Association.

 

Silver Cloud Inns & Hotels Corporate Offices, Bellevue, XXXXXX 1997 2005

 

Corporate Director of Advertising & Marketing

  Utilized broad scope of industry knowledge toxxxxxxrd directing business development initiatives for an inn and hotel chain generating $5.5 million annually, including handling media buys, market campaigns, and marketing materials / collateral, as well as research, penetration, and development of new plans and strategies.

  Contributed sharp analytical abilities toxxxxxxrd overseeing revenue management for all hotels, including collaborating with advertising agencies and handling forecasting and budget allocation to minimize expenses.

  Built and sustained a profit-generating brand image by leading all public relations, tradeshow management, website development, and internet advertising, and developed relationships with local business and charitable organizations (e.g. American Heart Association, Fred Hutch) to further grow community relations.

 

  Conceptualized, developed, and implemented a popular new menu program.

  Served as Meeting Planner for all company events (e.g. holiday parties, golf tournaments.)

 

 

Yyyyyy x. yyyyyy Page Two (xxx-xxx-xxxx

 

Professional Synopsis (continued)

 

Silver Cloud Inns & Hotels Corporate Offices, Bellevue, XXXXXX (continued) 1997 2005

 

Corporate Director of Advertising & Marketing

  Launched the grand opening of the first full service hotel s Food & Beverage department at the Seattle-Broadxxxxxxy location, and coordinated and managed the inclusion of banquets and the Cayenne restaurant.

  Initiated seven successful grand opening campaigns and operations plans for Seattle-Lake Union, Portland Airport, Mukilteo, Tacoma, Seattle-Broadxxxxxxy, Bellevue-Eastgate, and Stadium locations.

 

Silver Cloud Inn, Bellevue, XXXXXX 1995 1997

 

Director of Sales & Marketing

  Strategically steered a results-focused, large-scale sales department, as well as all conference room bookings.

  Conceptualized, developed, and managed dynamic marketing campaigns and materials, as well as annual plans.

  • Proactively collaborated with the Convention and Visitor s Bureau to promote convention business, and further coordinated and managed all tradeshow activities, including innovative set-ups and promotions.

 

  Prepared and implemented forecasts and budget programs for 14 hotels.

  Developed and implemented a Yield Management Program for the corporate office.

  Increased room revenue and occupancy YoY in a highly competitive corporate travel market.

 

Red Lion Hotel, Modesto, CA 1992 1995

 

Director of Operations Risk Manager

  Applied strong leadership talents toxxxxxxrd directing daily department operations for a 256-room hotel, including coordinating and managing all facets of Housekeeping, Front Office, Valet, Security, Engineering, Laundry, and Gift Shop operations, as well as preparing annual budgets and forecasts for Rooms department.

  Directed risk management efforts encompassing Job Safety Training, Bloodborne Pathogens Training, and Safety Committee activities, along with objectively investigating guest incidents for prompt resolution.

 

  Led $5.5+ million in room revenue and operations.

  Successfully served as member of the Executive Committee Council.

  Generated rooms department operating profit of 75%+ versus budget of 73%.

 

Red Lion Inn Bellevue Center, Bellevue, XXXXXX 1990 1992

 

Director of Room Operations Risk Manager Corporate Trainer

  Played a vital role in directing daily operations within a fast-paced room division department for a 209-room hotel and conference center, including cost-effectively managing budget and efficient monthly room forecasts.

  Led Safety Committee and Risk Management and served on Executive Committee Council and Denver Task Force.

  Demonstrated strong experience in resourcefully supervising various workers compensation claims as required.

 

  Led property management system installations for Xxxxxx, Oregon, California, and Colorado hotels.

  Delivered high-quality corporate training for staff on Red Lion Property Management System and Revenue Management for nine hotels nationwide which xxxxxxs instrumental in optimizing corporate productivity.

 

Education & Professional Development

 

Bachelor of Arts in Business Administration (Hotel & Restaurant Administration Emphasis)

Xxxxxx State University

 

Professional Marketer Certification

Seattle Pacific University

 

Certified Rooms Division Executive

American Hotel & Restaurant Administration

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