- 2186 Fifth Ave. apt. 11P Ÿ Xxxxxx, NY xxxxxx ( (xxx-xxx-xxxx * abc@xyz.com

Brand Management

Qualifications Profile

    Self-assured, dynamic, and results-driven marketing and management professional with more than 19 years providing high-performance project management, creative writing, product development, brand management and marketing communications in the property development, online sales, and advertising sectors.

-    Strong passion for developing markets, executing brand management and positioning strategies, and managing projects that build brand value and ensure marketing successes.

-    Detail-oriented, analytical and methodical with critical thinking to resolve marketing issues even under stress.

    Strong people management and interpersonal communication skills that inspire customer confidence while forging teamwork synergies with colleagues across diverse ethnicities.

Key Expertise

Marketing & Sales

    Product Branding & Positioning

    Market Research/Planning

    Marketing Communications

    B2B/B2C Sales Management

    Customer Service Management

    Product Development

Business Operations

    Strategic Planning & Execution

    Business Development

    Concurrent Project Management

    Relationship Management (Customers, Stakeholders, Public, Government & Suppliers)

    Policies & Regulatory Compliance

Technical

    Online Apps: Hootsuite.com

    Productivity Tools: MS Office (Word, Excel, PowerPoint, Access, & Outlook)

Professional Experience

    Provide strategic planning and consumer-centricity in managing commercial/residential construction projects, hiring/monitoring of contractors and designers, and overseeing all financial transactions including collection of rent, paying monthly operating expenses.

    Ensure compliance with all Xxxxxx City code requirements, certifications.

    Supervise gut renovation of a one bedroom apartment unit.

    Provided strategic marketing directions for a boutique online branding company serving high-end luxury clients.

    Conducted research and created design studies for comparative analysis reports to the Director of New Business Development, analyzing client websites and social media platforms to provide tactical recommendations for building brand recognition, and developing content and postings for social media using Hootsuite.com.

    Developed marketing communication plans aimed as building and fostering positive professional relationships with the public, media, and the press for a nonprofit government firm to revive the Upper Manhattan business community.

    Executed strategic plans that built brand awareness and integrity at all points of contact, leading a creative organization for promotional and special events, campaigns, and social network driven gatherings.

    Served as personal assistant to special guests including former President Bill Clinton, and musician Wynton Marsalis.

    Wrote articles for the N.Y. Amsterdam News, Individual Profiles, Business Almanac, and Academic Research.

    Provided a storytelling prototype for IBM. Watson Research Center s My Name Is Watson campaign aired during the 2016 U.S. Open commercial broadcast.

    Provided strategic directions in developing effective market-driven branding campaigns for the creative department and account management, leading consumer surveys, market research, and advertising initiatives on multicultural consumers that drove targeted advertising campaigns to achieve objectives.

    Conducted qualitative market and consumer research using a mix of methodologies, leading a team in promoting nationwide brand engagement, monitoring consumer trends and vendor landscape, and obtaining industry insights.

Education & Credentials

    Juris Doctorate, WESTERN NEW ENGLAND UNIVERSITY SCHOOL OF LAW Springfield, MA (2003-2008)

    B.A. in Theatre Communication; Minor: Classical Ballet, BROOKLYN COLLEGE Brooklyn, NY

Professional Training & Certifications

    Online certificate course in Marketing , Wharton, University of Pennsylvania