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Yyyyyy x. yyyyyy
0000
xxxxxx xxxx , xxxx , xxxxx 00000
xxx-xxx-xxxx abc@xyz.com
Summary of Qualifications
Accomplished senior marketing management leader with a consistent, proven track record of success.
Consistently promoted to positions of greater responsibility during career at The Walt Disney Co.
Stellar background increasing sales using traditional and digital marketing platforms, including mobile.
Experience launching products targeting both business and consumer customers.
Outstanding listening, verbal communication and interpersonal skills to lead a diverse team of personnel.
Areas of Expertise
Strategic Planning Product Marketing Staff Management/Training
Budget Management New Product Launches Succession Planning
Contract Management Sponsorship Campaigns Content Development
Creative Agency Relations Brand Management Partner/Affiliate Relations
Professional Experience
The Walt Disney Co. Nov. 1995-Oct. 2015
Senior Director Affiliate Marketing, Disney and ESPN Media Networks (Oct. 2007-Oct. 2015)
Managed 60% of the company s affiliate marketing customer base, overseeing more than 40 accounts.
Maintained responsibility for supporting sales with generating several billion dollars in annual revenue across multiple lines of business, from domestic cable to digital platforms, including mobile devices.
Oversaw a more than $10 million annual budget, including the fastest growing segment in the company.
Served in a leadership capacity on the Employee Engagement; Training and Development; Diversity and Inclusion; and Performance Assessment and Evaluation panels.
Achievements:
Exceeded distribution and usage expectations after launching several new products.
Generated more than $100 million in total revenue, $10 million of which was new and incremental, after securing the first licensing fee for retransmission in cable industry history.
Netted $10 million in incremental revenue after creating customized marketing/sponsorship packages.
Saved more than $8 million over two years by persuading broadcast partners on the benefits of unique content to promote broadcast programs in their local market.
Secured more than $5 million in incremental revenue by developing new sponsorship programs.
Renewed up to five cable, satellite and telco agreements annually, each worth from $100 million to $3 billion, with companies such as Time Warner Cable, Comcast, Cablevision, DirecTV and Dish Network.
Negotiated favorable digital marketing agreements with Google, Sony, Microsoft, Netflix and Roku.
Exceeded product usage and customer engagement goals of streaming video services two straight years.
Mentored and
groomed associates for promotions to positions of greater responsibility, with up
to four former direct reports now in director or vice president roles.
Yyyyyy x. yyyyyy
0000
xxxxxx xxxx , xxxx , xxxxx 00000
xxx-xxx-xxxx abc@xyz.com
Professional Experience (continued)
The Walt Disney Co. Nov. 1995-Oct. 2015
Senior Manager Affiliate Marketing, Disney and ESPN Media Networks (Oct. 2006-Oct. 2007)
Spearheaded field marketing strategy development, coordination and implementation.
Generated more
than $1 million in new revenue after executing an integrated brand campaign.
Senior Account Executive Affiliate Field Sales, Eastern Division, ESPN (Oct. 2002-Oct. 2006)
Secured distribution agreements for multiple ESPN platforms, including ESPN HD, ESPN Deportes, ESPN Pay Per View, ESPN Broadband and ESPN Video on Demand.
Regional Account Executive Affiliate Sales, Southeast Region (Oct. 2001-Oct. 2002)
Created integrated marketing campaigns to achieve business objectives for cable partners and provided added-value to the local markets.
Marketing Representative Affiliate Marketing, Western Division (Jan. 2000-Oct. 2001)
Helped the Consumer Marketing Division to maximize promotional efforts, including increasing distribution of ESPN Networks and pay-per-view services.
Sales Coordinator/Assistant (Nov. 1995-Jan. 2000)
Education and Training
Completed the following training programs:
Breakthrough Thinking;
Gap Negotiation Training;
Innovation Training;
Rising Leaders and Leadership Premiere Training;
Coaching/Mentoring
Workshop Management and Retention.
Yyyyyy x. yyyyyy
0000
xxxxxx xxxx , xxxx , xxxxx 00000
xxx-xxx-xxxx abc@xyz.com
Dear Hiring Manager:
With this letter, I wish to express my strong interest in joining your organization as a (INSERT JOB TITLE HERE).
As demonstrated in the accompanying resume, I am an accomplished senior marketing management leader with a consistent, proven track record of success. For example, during my career at The Walt Disney Co., I was consistently promoted to positions of greater responsibility. I have a stellar background increasing sales using traditional and digital marketing platforms, including on mobile devices. Additionally, I also have experience launching products targeting both business and consumer customers. Furthermore, I possess outstanding listening, verbal communication and interpersonal skills to lead a diverse team of personnel. Among my achievements:
Exceeded distribution and usage expectations after launching several new products.
Generated more than $100 million in total revenue, $10 million of which was new and incremental, after securing the first licensing fee for retransmission in cable industry history.
Netted $10 million in incremental revenue after creating customized marketing/sponsorship packages.
Saved more than $8 million over two years by persuading broadcast partners on the benefits of unique content to promote broadcast programs in their local market.
Secured more than $5 million in incremental revenue by developing new sponsorship programs.
Renewed up to five cable, satellite and telco agreements annually, each worth from $100 million to $3 billion, with companies such as Time Warner Cable, Comcast, Cablevision, DirecTV and Dish Network.
Negotiated favorable digital marketing agreements with Google, Sony, Microsoft, Netflix and Roku.
Exceeded product usage and customer engagement goals of streaming video services two straight years.
Mentored and
groomed associates for promotions to positions of greater responsibility, with
up to four former direct reports now in director or vice president roles.
As your leader, you will find me to be a team player committed to exceeding your performance expectations. I have no doubt that I would be a valuable asset to your operations, and look forward to interviewing with you in the near future.
Sincerely,
Yyyyyy x. yyyyyy
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