Yyyyyy x. yyyyyy

Marketing, Sales and Public Relations Executive

Accomplished w Client Centered w Detail Driven w Leader w Mentor w Innovative w Highly Effective

      Proven executive leadership in health care sales and marketing with solid experience in working with Fortune 100 and 500 companies to offer broad-based solutions in dependent verification, risk mitigation and benefits administration to convey significant cost savings for clients while creating consistent revenue growth for the provider company.

      Excellent communicator with demonstrated ability to collaborate with staff, management, union leaders, business partners and others at all organizational levels

      Outstanding blend of organization, prioritization, leadership and interpersonal skills

      Created new and innovative branding strategies for a new division resulting in establishing the organization as the national market leader in dependent verification initiatives.

      Accomplished and well-known public face for all current and past employers, speaking in a broad range of settings including national industry forums, labor relations meetings, and educational seminars as well as contributing to major publications serving the health care industry.

      Direct cross-functional teams across all projects and organizational initiatives.

      Provide sound consultative advice to executive-level teams and board members.

      Mentor and lead teams by example and with integrity to deliver service excellence.

Key Strengths

Verifi1, Westland, MI, 2015 present

Chief Marketing Officer and Principal

         Successfully promoted the company s services to brokers, consultants, and corporate customers through developing and implementing compelling and innovative marketing campaigns, industry specific articles, and relevant case studies to prospect clients.

         Spearheaded business development activities. Executed an exclusive contract with a leading international risk management, insurance brokerage, and advisory company; personally closed contracts involving 85% of client base.

         Created partnerships and beneficial relationships with businesses specializing in medication therapy management (MTM), risk mitigation, benefits administration, and enrollment services.

         Serve on the Board of Directors.

Budco Health Service Solutions (A Dialog Direct Company), Highland Park, MI, 2004 2015

Executive Vice President

         Provided executive direction for all sales, marketing, and business development areas for this leading provider of dependent verification services. Served as primary media and public relations contact.

Continued

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Professional Experience, continued

         Generated immense benefit for client companies and significant revenue growth for the business. As example, led sales effort and served as senior management contact for the largest private sector (AT&T) and public sector (State of New York) dependent audits in US history with each project resulting in over $4 million in sales revenue.

         Created prodigious value for clients, cumulatively saving them more than $750 million in healthcare expenditures. In the same period, audited more than 4 million dependents and contracted with more than 40 Fortune 500 client companies.

         Initiated and led a sales unit that produced over $55 million in new sales revenue over 5 years.

         Provided value as a labor/Taft-Hartley Trust subject matter expert, healthcare reform resource, and conduit with consultants, brokers, and senior level executives.

         Developed, refined, and maintained professional relationships with more than 500 senior business leaders encompassing all areas of commerce, industry, and government.

TC Consulting, Orchard Park, NY, 2002 2005

Principal

         Served health insurers, large insurance brokers, consultants, and a national discount prescription service, helping each to expand their businesses and more effectively serve new customer segments with special focus on organized labor. Projects included:

o    Assisting one of the nation s largest regional insurers in creating coverage proposals for employers of labor union members.

o    Contracting with a national prescription discount service to successfully market the service to unions and Taft-Hartley Trusts.

o    Guided large insurance brokers and consultants in designing benefit plans that would be endorsed by both employers and their union stewards.

         Served on the Board of Directors at Sheehan Memorial Hospital.

Univera Healthcare (an Excellus Company), Amherst, NY, 1988 2001

Vice President, Sales

         Directed the company s largest increase in membership in one, three, five, and ten year periods.

         Generated $100 million in revenue through spearheading the largest enrollment migration between carriers in Ford Motor Company and General Motors history.

         Managed a division with more than 50 sales representatives serving Western and Central New York State.

         Developed and sold new products and services in concert with major brokers and consultants.

         Served as company s primary contact for numerous health insurance industry councils, associations, and cooperatives.

B.S., Business Administration, Canisius College, Buffalo, New York

Commercial Finance, American Institute of Banking, New York, New York

Volunteerism and Community Involvement

         Organize and promote various American Cancer Association fundraising events including Jazzed To Jolt Cancer

         Former member of The Bison Fund, which provides financial assistance for low income students