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Yyyyyy x. yyyyyy

- 31 Maurice Lane Ÿ Xxxxxx , XXXXXX xxxxxx ( (xxx-xxx-xxxx *


Sales & marketing Executive


Qualifications Profile


    Highly self-motivated and results-driven executive and management professional with more than 24 years providing high-performance sales, business growth, market development, and customer service in the entertainment and media content production industries in the City of Xxxxxx.

    Detail-oriented without losing sight of the big picture, analytical and methodical with critical thinking to strategize solutions in addressing work issues even under stressful work conditions.

    Well-organized with multitasking and prioritization skills that optimize resources to achieve outstanding results from concurrent tasks

    Decisive leadership, strong people management, and exceptional interpersonal communication skills that inspire confidence while forging teamwork synergies with colleagues and subordinates across diverse ethnicities and demographics.


Key Expertise

Sales Management

    Marketing & Sales (Trad. & Online)

    Multimedia Business Development

    B2B/B2C Sales Management

    Territory Sales Administration

    Multiple Account Management

    Customer Service Management

    Marketing Communications

    Relationship Management (Clients, Ad/Creative Agencies, Stakeholders,& the Public)

    Market Research & Planning

    Product Branding & Positioning

    Market Penetration & Development

    Event / Promotions Management

Business Management

    Strategic Planning & Execution

    New Business Development

    Entrepreneurship/Start-Up Business Management

    Fiscal & Budget Management

    Profitability Management

    Program/Project Management

    Contract Management

    Negotiations & Diplomacy

    Staff Supervision & Development


Career Highlights


    Built and managed a sales team in growing a start-up Marketing & Broadcast compaxxxxxx generating $1M in initial annual billings to an industry leader with over $20M in annual sales from. Visa, General Motors, AB, Viacom, HP, Time Inc. and other Fortune 100 companies.

    Led a second startup compaxxxxxx from conceptualization to a successful enterprise winning major clients such as PepsiCo, Walgreens and American Girl.

    Operated an Interactive Sales Division for Vivendi Universal generating more than $25M in annual billings. Generated East Coast sales for the division with regional sales billings exceeding $3M annually.

    Worked with Tracy Locke, Publicis and other high impact ad agencies and media outlets in crafting successful and award winning music/technology concepts, ads, and media content that create and sustain market visibility and reach.

    Built and grew business relationships with various Fortune 100 Companies.


Professional Experience


Social Whirled LLC (formerly PeopleJar) Ÿ Xxxxxx, XXXXXX

VP Sales 2011 Present

    Serve as a team member of an innovative Social, Mobile Digital publishing platform

    Consulted with CMO s and Ad Agency directors in developing high-impact ads and media content for clients

    Launched products and sold in major sponsorships with PepsiCo, American Girl and various professional sports teams.

    Managed the original Social Whirled sponsorships with clients that included a high end adventure resort and a .large e-learning compaxxxxxx that was subsequently purchased.


Focus 360 LLC.Ÿ Xxxxxx, XXXXXX

VP Sales 2008 2011

    Developed, promoted, and sold Local Ad networks, and custom widgets for content owners and online publishers. Drove and grew sales from zero to well over $1M annually.







Yyyyyy x. yyyyyy

- 31 Maurice Lane Ÿ Xxxxxx , XXXXXX xxxxxx ( (xxx-xxx-xxxx *


Professional Experience (continued)


Renegade Nation (Little Steven Van Zandt s Music Marketing Compaxxxxxx) Ÿ Xxxxxx, XXXXXX

SVP/Sales & Marketing 2006 2008

    Provided strategic direction and leadership in managing sales and marketing campaigns in growing the business. Sold and managed a 3-month 60-city Garage Rock concert tour sponsored by Rolling Rock and AT&T Mobile.

    Initiated development of Little Steven Social Networking Site for unsigned bands.

    Introduced Renegade to major client CMO s and high level ad executives, and led sales for tour expansion of clubs to include Colleges and High Schools.

    Developed professional relationship for Steven Van Zandt with MTV Games in developing the RockBand game.


Blue Claw Sales & Marketing LLC Ÿ Xxxxxx, XXXXXX

Partner 2003 2006

    Managed a Media & Marketing Sales Representation Compaxxxxxx, overseeing account management for clients that included Anschutz Entertainment Group (AEG), Disney Theatrical, Little Steven Entertainment, and Ignition.

    Developed and sold 30/30 co-branded radio placement for clients that included HP and BellSouth using program content from Time Inc. publications.


Vivendi Universal /Music and Media Group Ÿ Xxxxxx, XXXXXX

Vice President Eastern Sales 1999 2003

    Led and directed a professional sales team to meet targets in multi-media technology sales in assigned regions.

    Established guidelines and standards in integrating technology with content in developing TV, Music, Movies and Theme Parks.

    Directed all major deals through rigorous legal review process, ensuring compliance with industry regulations, and meeting annual budget goals.

Vice President Business Development

    Oversaw market penetration for new business and the development of new sales accounts with Fortune 100 Companies. Designed and executed a 2002 Reggie Award winning online program for the AICPA.

    Built, launched and managed an interactive online record label complete with business applications for music downloads.


SFX Music Marketing Ÿ Xxxxxx, XXXXXX

Vice President Sales 1992 - 1999

    Provided strategic direction in managing a sales team to generate sales above targets, and a back-office team tasked with managing sales receivables, billings, and collections. Oversaw monetization of all sales receivables.

    Created and executed customized music promotion opportunities to enhance brand awareness and customer patronage.

    Consolidated and administered annual budgets and ensured consistent adherence to revenue targets and cost containment in achieving business objectives.


Education & Credentials



B.A. in History


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