• Top Performer who makes sound decisions to reflect positively on global marketing and strategic business operations in alignment with a company s vision, xxxxxxlue, and goals to attain a competitive adxxxxxxntage and generate robust company growth, including researching and recommending marketing channels and delivery tactics to boost results.
• Visionary Professional who rises above challenges to cost-effectively manage multimillion-dollar budgets, allocate essential resources, coordinate targeted plans, improve the bottom line, and achieve winning business outcomes.
• Excellent Communicator who develops synergistic relationships with C-level executives, agency decision-makers, cross-functional professionals, and clients; who excels in autonomous and collaborative work environments; and who leads staff by example and with integrity to build high-level marketing teams to expand revenue and attain objectives.

Owner ￨ Operator

  Spearhead the start-up and successful operations of an online boutique developed to inspire artistic expression in women, including sharing a collaborative passion for design and aesthetics among a large-scale, goal-driven audience.

  Personally led all boutique new business development, branding, and promotions.

  Launched unique online site via analytical and creative brand marketing experience.

Director Partner Engagement (2011 2014)

  Capitalized on the opportunity to lead forward-thinking partner engagement for this international NPO focused on providing services to prisons, prisoners, and families, including generating $25 million via multichannel direct marketing programs while designing, executing, and initiating marketing and organizational identity campaigns.

  Boosted productivity by recruiting, training, mentoring, and managing a top-performing team of 5 professionals.

  Developed a robust digital acquisition program encompassing integration across multiple channels, including driving new customer acquisition goal setting, as well as managing deployment of outbound digital and marketing campaigns.

  Directed all online database management (e.g. email audience selection, list management, and segmentation, CRM best practices); handled a/b testing strategies, implementation, and reporting; and developing call to action strategies.

  Designed, developed, negotiated, and implemented online product service offerings (e.g. price point research, consumer demand research, offer testing, and creative implementation of the offer ask strategy), along with collaborating with vendors to negotiate contracts while serving as internal advocate for marketing / advertising platforms.

  Effectively designed, managed, and measured strategy and tactical execution for digital marketing, fundraising, and engagement, including content marketing, digital advertising, organic search, paid search, social media, and website.

  Strategically managed online content and advertising (e.g. display ads, search ads, CPC, SEO, SEM, keyword analysis).

  Developed a robust direct mail program customized to optimize partner engagement, revenue, and ROI, along with creating, negotiating, and implementing an offline partner program and service offerings to achieve critical objectives.

  Led decision-making in the development and execution of annual and long-range direct marketing plans for active, lapsed, and prospective partners to achieve revenue and cost goals while cohesively managing large-scale budgets.

  Cost-effectively controlled an annual $25-million marketing budget.

  Continually grew revenue while managing online partner acquisition and retention.

  Increased new donor registration and donations 34% via integration of online and offline strategies.

  Increased YOY online program awareness, revenue, partner retention, and partner acquisition metrics.

  Increased team s online digital presence, digital partner registration, online revenue, and social awareness.

  Led social media and fundraising, including developing of PF Team Racing and Angel Tree volunteer program.

  Personally led strategy, development, and execution of 84 direct marketing / fundraising campaigns annually.

  Generated a 30% increase in online revenue by developing a strategy to transition PFM from offline to online.

  Collaborated with executives, board members, and cross-functional teams to achieve 3- and 5-year plan goals.

  Developed and implemented best practices for acquiring, retaining, and recovering an engaged partner database.

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Director of Marketing (2010 2011) ￨ Marketing Manager (2008 201)

  Utilized broad scope of industry knowledge and strong business acumen toward directing donor cultixxxxxxtion initiatives via both online and print channels, including handling all facets of xxxxxxluable donor cultixxxxxxtion strategies.

  Contributed experience in managing organizational receipting, mass communication, sustainer (Monthly Giving Program), Mid-Major Partner Program, New Donor Welcome Program, and telemarketing fundraising campaigns.

  Successfully managed a $12-million development budget for wide-ranging cultixxxxxxtion activities.

  Expertly managed data and analytics to ensure actionable multi-channel direct marketing outcomes.

President ￨ Co-Owner

  Strategically steered development of a venture offering marketing and creative services to real estate agencies, title companies, and NPOs across Maryland state, including transitioning business from start-up to full-scale operations.

  Developed and executed comprehensive business plans, including setting up internal business processes, identifying and selling services to small businesses and NPOs, and assisting in driving overall incremental revenue.

  Edited curriculum materials for the Howard County Public School System in Columbia, MD.

  Designed, wrote, and produced new innoxxxxxxtive marketing materials for local real estate agents.

  Provided online content and content optimization strategy for Web 2.0 platform for iCompassion.com.

  Delivered strategic marketing, direct response deliverables, and direct response metrics for Capital Title.

Account Executive

  Maximized bottom-line performance by driving targeted branding, publications, interactive, and direct and print marketing services, including leading profitable new client acquisition and account development for existing clients.

  Expertly directed copywriting for client projects and internal publications, including assisting with writing, producing, and designing a monthly publication, The Westbound Loupe, as well as designing, developing, and implementing integrated marketing and media campaigns to significantly boost revenue and generating new leads for top clientele.

  Collaborated on a marketing campaign to launch NASDAQ online.

  Provided copy for a corporate advertising campaign for Seabury & Smith.

  Developed a corporate brochure and top tradeshow promotional materials for FPM&SA.

  Produced a public service campaign to explain regulation changes to customers of Washington Gas.

Corporate Communications Coordinator

  Drove operations growth by serving as a dynamic liaison between the organization, clients, and employees, including communicating corporate objectives through marketing, public relations, and advertising to boost business results.

  Wrote, edited, and produced corporate proposals and RFP responses which were instrumental in meeting key goals.

  Redesigned several corporate identity initiatives, including branding, imaging, and collateral.

  Personally managed a monthly internal newsletter and quarterly external corporate publication.

  Planned and coordinated corporate special events and all trade show efforts (e.g. booth design, promos).

Direct Response Coordinator

  Played a vital role in coordinating all direct responses, including designing, developing, and implementing comprehensive direct mail campaigns targeted to associations and their members in alignment with core objectives.

  Successfully improved direct mail databases by developing and maintaining large-scale company data.

  Enhanced list selections and offers for future mailings by capturing and analyzing bulk mail response rates.

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Volunteer Committee Support Team Member, Catholic Charities Ball