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Experienced Strategic Leader with several years of experience within high-stress environments and a strong background in corporate marketing and trade show exhibit management. Experienced in developing cross-functional teams, creating unique marketing content, and working effectively within the energy management industry. Equipped with a significant level of communication and interpersonal abilities in addition to a background in effectively fostering positive relationships with vendors, clients, and executive management.
Trade Show Coordination
Energy Management Industries
Event Budget Development
Complex Problem Solving
Attention to Detail
Direct daily marketing operations with a focus on increasing productivity and efficiency within a fast-paced organization
Design and implement strategic marketing initiatives, create marketing content, and attend industry related events and/or trade shows
Handle various financial operations which include developing advertising campaigns along with creating annual marketing budgets
Played an integral role in developing and implementing a unique exhibit property which has been used in 6 shows within 18 months
Create streamlined best practices and manage current processes which outline the standards for press releases, technical advisories, and internal communication
Coordinate several daily account management and marketing functions within a non-profit trade association focused on intelligent building/energy management which included sourcing new clients and maintaining positive rapport with existing clients
Implement unique promotional programs which focus on purchasing advertising, attending industry networking events, and obtaining a professional certification
Plan and execute large-scale tradeshows and events, increase membership value through superior marketing programs, and create a quarterly electronic newsletter
Utilize superior communication and interpersonal in order to build positive relationships with the Board of Directors, members of executive management, and key clients
Successfully create educational webinars, plan industry activities, and maintain a job board
Handled both marketing and communication activities within the organization which included planning large-scale events/tradeshows, creating marketing content, and designing unique marketing strategies which aligned with company goals
Acted as a Trade Show Consultant for Exhibits Texas which required assisting key clients with logistics related to exhibit set-up and management
Played an integral role in coordinating three annual events which included ConnectivityWeek, GridWeek, and Grid-Interop
Successfully executed an in-depth marketing campaign and corresponding 20 x 30 exhibit for a client which was attending the ASIS Seminar and Convention
Acted as Principal Member and Contributor for a successful marketing and event promotion agency which concentrated on providing services to both the high-tech building system and machine-to-machine device connectivity industries
Achieved year-on-year average revenue growth of over 200% within 2 years in addition to increasing the organizational industry presence
Oversaw internal public relations efforts which included managing a large event, BullConn, in addition to fostering strong exhibitor relationships and facilitating international events
Additional Professional Experience Includes:
Marketing Manager, Isotag Technology, Inc.
Marketing Communications Specialist, CSI Control Systems International Inc.
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