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Yyyyyy x. yyyyyy

0000 xxxxxx xxxx , xxxx , xxxxx 00000 xxx-xxx-xxxx


Profile of Qualifications


  • Executive level Sales and Marketing Professional with a proven track record of developing and implementing highly effective process improvement initiatives to maximize efficiency throughout daily procedures.
  • Possesses top notch leadership skills, critical to driving team performance and providing meaningful coaching.
  • Regarded for the ability to implement effective strategies to develop new business; dynamic communication skills, key to rapidly establishing rapport and fostering lasting client relationships.


Key Areas of Expertise



   Sales Operations

   Marketing Campaign Creation

   Process Improvement

   Business Development

   Budget Management

   Team Building

   Client Relationship Management

   Consumer Product Goods Experience


Professional Synopsis


Kerusso Activewear Inc. Berryville, AR 2014-Present

Vice President of Sales and Marketing

  • Fulfill critical leadership position, overseeing all daily sales and marketing processes, as well as performance of 7 direct reports, 35 matrixed staff members and 75 field sales representatives.
  • Champion project management processes for product development, IT and online retail operations.
  • Design and deploy innovative sales and marketing strategies to promote company growth.
  • Leverage dynamic interpersonal communication skills to successfully form positive client relationships.
  • Resourcefully track return on investment (ROI) for all marketing campaigns.
  • Promote company products throughout effective e-mail marketing campaigns, search engine optimization and Google analytics.
  • Implement financial goals for business units, ranging from top/bottom line to independent representative metrics.
  • Responsible for companywide order entry; maintaining top notch customer service throughout all interactions.
  • Involved in all talent acquisition operations, including hiring and developing highly effective training programs.

Key Achievements:

  • Leading a highly profitable Ministry focused project; developing websites for 35 ministries, designing effective branding techniques and retailing all products.
  • Cultivated global relationships with business partners in China and Pakistan, ensure efficiency throughout all importing and exporting operations.
  • Oversaw full cycle implementation of CRM system, including selection, set up, dashboard and reporting.


Kerusso Activewear Inc - Berryville, AR 1995-2014

Vice President of Sales

  • Assumed executive level position, with associated responsibilities including business development, sales strategy creation and continually implementing process improvement initiatives.
  • Successfully built entire IT department, overseeing daily operations post go-live.
  • Provided highly effective coaching and mentoring; oversaw team performance and pushed staff members to achieve and exceed goals.
  • Directed operations within brick and mortar retail store for 5-year period.

Key Achievements:

  • Collaborated with Howard Sallerson to strategically oversee all phases of Walmart field team creation, growing account from pre-revenue to $15,000,000 in a 24-month period. Focused primarily on strategy creation, product design, retail link, maintaining open lines of communication and providing internal customer service., Dallas, TX 2000-2001

Field Sales and Network Support

  • Strategically updated all IT operations companywide; responsible for CRM implementation, development of an internal network and provided end user support.


US Navy 1992-1993

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