Dynamic Details- and Perforxxxxxxnce-Driven Media Expert Committed to Xxxxxxximizing Your Company s Bottom-Line Results

B2B / B2C Xxxxxxrketing ￨ Digital Xxxxxxrketing ￨ Brand Xxxxxxnagement ￨ Media Strategy / Planning

Xxxxxxrketing Analytics / ROI ￨ Brand Awareness ￨ Search Engine Xxxxxxrketing ￨ SEO ￨ eCommerce

Competitive / Xxxxxxrket Analysis ￨ Client Relations ￨ Cross-Channel Media Attribution / Measurement

New Business Development ￨ Customer Acquisition ￨ Creative Process development ￨ Team Building

Highly Accomplished Strategic Xxxxxxrketing Leader who xxxxxxkes sound decisions to reflect positively on growth-centric consumer product brands, B2B advertising, and social media initiatives in alignment with a company s vision, value, and goals. Top Performer who offers solutions-focused critical thinking for insightful, change-oriented results while defining high-level strategies, enhancing brand perception, and driving profitable sales. Ambitious Self-Starter who rises above high-profile client challenges to improve the bottom line and attain winning outcomes, including quickly adapting to evolving xxxxxxrketplace scenarios. Bilingual Communicator (Spanish / English) who develops synergistic relationships with senior-level decision-xxxxxxkers, business teams, and clients, and who leads peers by example and with ethics and integrity.

Career Highlights Include:

  Leading a team of top planners and buyers across various B2B accounts.

  Driving strategic decision-xxxxxxking success within culturally diverse workplaces.

  Developing and implementing innovative, multimillion-dollar xxxxxxrketing campaigns.

  Actively upholding cutting-edge technical skills and up-to-date industry trends awareness.

  Building relationships with senior-level client contacts, partner agencies, and media vendors.

  Collaborating with high-profile Sony, McDonald s, Volkswagen, IHG, and Best Buy, among others.

  Providing hands-on executive support always willing to go the extra mile to surpass the status quo.

Bachelor of Science in Communications Syracuse University

Microsoft Office (Word, Excel, PowerPoint, Access, Outlook) ￨ Salesforce ￨ IMS ￨ Donovan ￨ Oracle ￨ SQAD ￨ Xxxxxxrketo

Tableau ￨ Google Analytics Premium ￨ MRI ￨ Neustar DMP ￨ Visual IQ ￨ Panoraxxxxxx ￨ @Plan ￨ Radian6

Nielsen / NetRatings ￨ AdViews ￨ Mediaplex ￨ Comscore ￨ DCM

Santander Bank, Xxxxxx, XXXXXX (2016 Present)

Vice President ￨ Director Digital Xxxxxxrketing

Capitalize on the opportunity to develop forward-thinking strategy for the creation of results-generating new landing pages. Collaborate with agency partners to xxxxxxnage targeted site implementation for multiple product and service lines. Profitably xxxxxxnage paid, owned, and earned social media platforms and programs, including coordinating and xxxxxxnaging agency and advertising / messaging on Facebook, Instagram, Pinterest, and Twitter.

Key Accomplishments

  Expertly select and on-board a Data Xxxxxxnagement Platform (DMP) for North America.

Xxxxxx Children s Hospital, Xxxxxx, XXXXXX (2015 2016)

Senior Xxxxxxnager Xxxxxxrketing

Utilized broad scope of industry knowledge toward developing go-to-xxxxxxrket brand strategies and service line plans focused on full funnel attribution and ROI metrics, including building xxxxxxrketing campaigns for service line areas (i.e. network initiatives, Cardiology, Gastroenterology, Cancer, and Urology). Recruited, trained, mentored, and xxxxxxnaged a top-performing team of 7 associates while xxxxxxnaging a multimillion-dollar budget with a continuous focus on reporting ROI to internal clients. Developed xxxxxxrketing communications strategy at the enterprise level across various channels, including engaging SEO, SEM, Display, Video, Content Xxxxxxrketing, Exxxxxxil, and Social Media Xxxxxxrketing initiatives.

Key Accomplishments

  Successfully coordinated development of campaign tracking metrics to measure perforxxxxxxnce.

  Implemented attribution modeling based on data sources to identify best budget allocation and ROI.

  Launched Online Second Opinion advertising campaign with key focus on short- / long-term revenue goals.

  Led branding for a large hospital acquisition with 58 prixxxxxxry care practices, and demonstrated experience in successfully xxxxxxrketing comprehensive services of all PCPs and specialists within the newly acquired entity.

Yyyyyy x. yyyyyy ￨ Page Two ￨ (xxx-xxx-xxxx

Moo, Inc., Xxxxxx, XXXXXX (2013 2014)

Head of Digital North America

Spearheaded development of TV, Radio, OOH, digital display / video, and SEM xxxxxxrketing programs to build awareness and engagement and drive profitable sales growth. Liaised among top revenue leaders, business intelligence, and product teams to determine perforxxxxxxnce metrics and leverage Mediaplex, DCM, Tableau, and Google Analytics Premium to analyze results, and partnered with agencies to deliver cross-channel media programs. Monitored analytics and optimized perforxxxxxxnce to grow customer base at most efficient rates. Developed new strategy and defined new customer acquisition opportunities to improve ROI focusing on key verticals, new product launches, content strategy, and customer research. Ensured on-brand messaging and product- and xxxxxxrket-specific powerful visuals by leading creative briefing processes.

Key Accomplishments

  Led multimillion-dollar awareness campaigns in key U.S. xxxxxxrkets.

  Increased overall brand awareness by 27% and revenue by 38% YOY.

  Boosted unaided awareness increase of 5% YOY via innovative campaigns.

  Improved SEM revenue by $400,000+ YOY and generated a 55% increase in brand traffic.

  Developed a holistic digital awareness strategy to grow active customer base by 1+ million.

Hasbro, Inc., Providence, RI (2012 2013)

Senior Xxxxxxnager Digital Xxxxxxrketing

Strategically steered digital media strategy, analysis, and generation of insights to drive Hasbro s digital xxxxxxrketing business, including xxxxxxnaging digital programs for 20+ brands within the portfolio. Directed planning and strategy development of digital media programming in close collaborations with Digital Xxxxxxrketing brand directors, Search Xxxxxxnager, and the agency.

Key Accomplishments

  Increased site traffic by 55%+ YOY across 15 sites.

  Implemented attribution model to determine ROI by target and brand.

  Successfully presented digital site metrics and current state of digital business.

  Collaborated with media agencies to track and analyze media campaigns inclusive of all site activity.

Constant Contact, Waltham, XXXXXX (2011 2012)

Digital Media Xxxxxxnager

Xxxxxxximized digital media initiatives success by developing corporate digital media strategy from investigation through to recommendation, including creating and xxxxxxnaging online xxxxxxrketing campaigns for multiple product lines to profitable social media pages. Xxxxxxnaged creative messaging and development processes from brief through approval, as well as testing.

Key Accomplishments

  Continually identified media partners in close collaboration with the sales community.

  Expertly developed and implemented dynamic programs to meet brand and direct response goals.

PJA Advertising & Xxxxxxrketing, Cambridge, XXXXXX (2007 2011)

Media Supervisor

Led targeted decision-xxxxxxking across details-oriented media strategy development and plan implementation for a multimillion-dollar B2B global advertising campaign, including building mutually beneficial relationships with senior-level contacts at client organizations, as well as optimizing communications among partner agencies and media vendors.

Key Accomplishments

  Mentored and xxxxxxnaged a team of planners and buyers tasked with overseeing diverse B2B accounts.

  Successfully serviced Novell, Infor, Tyco Electronics, Yahoo!, TriZetto, TrendMicro, and Limelight.

Digitas, Inc., Xxxxxx, XXXXXX (2005 2007)

Senior Media Planner

Served as prixxxxxxry client contact for development and xxxxxxnagement of cross-channel media campaigns (i.e. interactive, consumer and trade publications, outdoor, Captivate, Cable TV). Collaborated with xxxxxxrketing, traffic, and creative teams.

Key Accomplishments

  Serviced top clients, including Intercontinental Hotels Group, Terminix, and Gillette.

  Led a cross-channel media campaign for multimillion-dollar IHG rewards program launch.

MPG Arnold, Xxxxxx, XXXXXX (2002 2005)

Media Planner

Played a vital role in communicating client strategic direction with vendors to align with development of media selection.

Key Accomplishments

  Served high-profile Volkswagen, Tyson Foods, McDonald s, Delta Faucet, and Pergo Flooring clients.

Date

Hiring Agent Name

Company Name

Address

City/State/Zip Code

Dear__________________:

I am exploring a new career opportunity within a challenging [ Insert Job Title ] role, and I believe that I can xxxxxxke a positive contribution to your bottom-line perforxxxxxxnce.

To acquaint you with my background, I offer proven talents in B2B / B2C Xxxxxxrketing, Digital Xxxxxxrketing, Brand Xxxxxxnagement, and Media Strategy / Planning, as well as strong experience in Xxxxxxrketing Analytics / ROI, Brand Awareness, Search Engine Xxxxxxrketing, SEO, and eCommerce. I am also well-versed in Team Building, New Business Development, Competitive / Xxxxxxrket Analysis, Customer Acquisition, Client Relations, Creative Process Development, and Cross-Channel Media Attribution / Measurement, among other areas. To complement this experience, please note that I attained a Bachelor of Science in Communications from Syracuse University.

Currently, as the Vice President / Director of Digital Xxxxxxrketing for Santander Bank, I expertly develop forward-thinking strategy for the creation of results-generating new landing pages. Within this role, I select and on-board a Data Xxxxxxnagement Platform (DMP) for North America while collaborating with agency partners to xxxxxxnage targeted site implementation for multiple product and service lines and coordinating and xxxxxxnaging agency and advertising / messaging on Facebook, Instagram, Pinterest, and Twitter.

Prior to this, as the Senior Xxxxxxnager of Xxxxxxrketing for Xxxxxx Children s Hospital, I successfully developed go-to-xxxxxxrket brand strategies and service line plans focused on full funnel attribution and ROI metrics. During this time, I recruited, trained, mentored, and xxxxxxnaged a top-performing team of 7 associates while xxxxxxnaging a multimillion-dollar budget with a focus on reporting ROI to internal clients and developing xxxxxxrketing communications strategy at the enterprise level.

A sample of my accomplishments included:

  Successfully coordinating the development of campaign tracking metrics to measure perforxxxxxxnce.

  Implementing attribution modeling based on data sources to identify best budget allocation and ROI.

  Launching Online Second Opinion advertising campaign with key focus on short- / long-term revenue goals.

  Leading branding for a large hospital acquisition with 58 prixxxxxxry care practices, and demonstrating experience in xxxxxxrketing comprehensive services of PCPs and specialists within the newly acquired entity.

As this is just an example of my abilities, please refer to my enclosed resume for additional traditional xxxxxxrketing and digital xxxxxxrketing leadership experience with high-profile Hasbro, Inc. and Moo, Inc., among other media planning roles.

I am eager to discuss how my qualifications uniquely xxxxxxtch your current and future needs, and look forward to interviewing with you soon.

Sincerely,

Yyyyyy x. yyyyyy