Yyyyyy x. yyyyyy

3415 Mason Ridge Dr. NE | Xxxxxx, XXXXXX xxxxxx xxx-xxx-xxxx | abc@xyz.com

Driven, self-motivated and energized Creative Strategist with years of hands-on media experience over the course of a career spanning more than 10 years. Adept in effectively planning, prioritizing and managing workflows to optixxxxxxze resources, bolster efficiencies, control costs and attain performance objectives. Open to a new challenge that will allow for continued leverage of skills; aixxxxxxng to secure a role that will offer the prospect for ongoing career growth and advancement.

  Develop and stringently align with a $1.5M annual marketing budget in serving as the Marketing Director

  Devise and launch a series of short, xxxxxxd-range and long-term digital, broadcast and direct marketing campaigns; result in growth of stations market share from 32% to 41% thus far

  Heightened the scope of Lin s geo-targeting promotion to decrease marketing budgets by 25% across the organization

  Implemented Lin s content-sharing service that served to lessen financial investment and heighten levels of ROI

  Core areas of competency in the industry include Corporate Communications, Multi-Tier Marketing and Brand Architecture

Leadership, Training & Development, Content Services, Identity Management, Public Relations, Communication, Presentations, Talent Acquisition, Multimedia Presentations, Videography, Photography, Creative Direction, Project Management

WOOD TV8, WOTV, WXSP TV, Marketing Director (2006-Present)

  Hire, mentor and guide a 10-person marketing and creative staff comprised of 10 dedicated professionals

  Resourcefully allocate marketing assets for on-air and digital properties

  Fuel brand initiatives through the use of a multi-platform approach

  Assess demographic, geographic and end-user metric data to form branding and marketing strategies


  Work as an Executive Planning Advisor for high-level regional events

  Serve as a renowned marketing leader across the company, consisting of more than 100 stations

Content Producer Writer Editor (2004-2006)

  Supervised the Production Services Team during all on-air and digital promotion campaigns 


  Expertly scheduled creative plans for broadcast and digital media; included developing and producing broadcast, web, print and radio campaigns

  Oversaw the outside station and logistics for all of the self-developed community outreach events

Lin Media, LIN Promotion Task Force (2010-2015)

  Worked as a Board Advisor to the LIN Media Executive team


  Managed others in creating strategies used to formulate and present effective company advertising plans to the Executive Board


  Crafted advertising and communication policies for 73 broadcast markets, including five Top-20 markets

Courses, Communications, Xxxxxx State University