- 4812 SW 32nd Terrace Ÿ Xxxxxx , XXXXXX xxxxxx ( (xxx-xxx-xxxx * abc@xyz.com

Dear Hiring Manager,

        In response to a job vacancy posting for the position of ________________, I am taking this opportunity to tender my application to become part of your team. My resum is attached for your review and consideration.

What I offer is my MBA in Marketing and more than 9 years providing high-performance marketing and sales, product management, and business operations support in the airline, performance based marketing consultancy, promotional event management, and online shopping businesses. I am currently with Spirit Airlines as a Business Systems Analyst, following a tenure at Team Enterprises in Xxxxxx as an Even Manager. Prior to this, I was with Qology Direct as an Internet Product Manager. For more details, please take a moment to go through my resum .

In leveraging my marketing and project management competencies, I also bring to the table my personal strengths that include a passion for achieving business objectives through sustained results-driven leadership excellence. Along the way, I have also proven my interpersonal communication skills that help build relationships with clients, suppliers, and industry professionals so critical in building reputations, generating revenues for repeat business, and fostering word-of-mouth promotions in highly competitive markets.

I am confident that my education, experience, and personal strengths offer the right mix of qualifications with which I can build a mutually rewarding career and help achieve your objectives as part of your management team. Should you need further clarification, or would prefer to schedule an interview, please do not hesitate to reach me through my phone or email address indicated in the heading. Thank you for considering me, and I look forward to hearing from you soon.

Sincerely,

CASSANDRA LINDSTROM

Attachment: Resum

- 4812 SW 32nd Terrace Ÿ Xxxxxx , XXXXXX xxxxxx ( (xxx-xxx-xxxx * abc@xyz.com

Marketing Manager Product/Brand/Project Manager

Qualifications Profile

    Highly self-motivated and results-driven management professional with more than 9 years providing high-performance marketing and sales, product management, and business operations support in the airline, performance based marketing consultancy, promotional event management, and online shopping businesses.

    Detail-oriented, analytical and methodical with critical thinking to address work issues even under stress.

    Well-organized with multitasking and prioritization skills that optimize resources to achieve outstanding results.

    Decisive leadership, strong people management, and exceptional interpersonal communication skills that inspire confidence while forging teamwork synergies with colleagues and subordinates across diverse ethnicities.

Key Expertise

    Strategic Market Planning & Execution

    Marketing & Sales (Trad. & Online)

    Social Media Marketing

    Marketing Communications

    Market / Competitor Research

    Product Branding & Positioning

    New Product Development

    Concurrent Program/Project Management

    Event/Campaign Management

    Business Needs Analysis

    Online Marketing Analytics

    Multiple Account Management

    Client Service Management

    Inter-Office Coordination

    Relationship Management (Clients, Stakeholders, Suppliers & the Public)

    Staff Supervision , Motivation & Mentoring

Professional Experience

Spirit Airlines Ÿ Miramar, XXXXXX

    Lead and manage cross-functional teams to plan and execute monthly projects with ROI targets of up to $1M.

    Organize and chair brainstorming sessions with business stakeholders and executives to define project requirements.

    Plan, execute, document and manage up to 5 concurrent projects while mitigating risks, resolving issues, controlling project change, and conducting project status meetings on simultaneous projects.

    Build and maintain lasting professional relationships with Marketing, IT, and other critical functional departments to develop and implement systems addressing business needs that include improvements in process efficiency, cost advantage, and customer service excellence.

TEAM Enterprises Ÿ Xxxxxx, XXXXXX

    Collaborated with Client Services to define campaign and product launch strategies for high visibility client brands such as Bacardi and Miller Coors.

    Planned and managed promotional events covering logistical support, scheduling, consumer engagement, account deliverables, distribution support, and budgeting for campaigns and product launches, ensuring both the client and all TEAM departments were aligned with campaign objectives and marketing objectives.

    Oversaw marketing communications and promotions leveraging close professional relationships with clients, suppliers, distributors, and key TEAM managers to delight clients and ensure continued patronage.

    Generated regular program reports and event performance recaps that assessed promotion campaign effectiveness over a defined time period, and using lessons learned to improve future projects and achievement of ROI metrics.

    Provided HR support in recruiting, training and managing members of a Promotional Specialist team.

Qology Direct (Elephant Group Company) Ÿ Xxxxxx, XXXXXX

    Liaised with business partners and internal departments, IT and systems developers, and creative agencies in planning and shaping marketing and sales programs, promotional campaigns, and website enhancements consistent with corporate and business objective.

    Managed and coordinated marketing projects covering project scoping, risk evaluation, deliverable timelines, and support resources, monitoring and adjusting project plans and resources to meet project deadlines and requirements.

    Created marketing/roadmap plans for assigned accounts, ensuring prompt and effective launch of online projects.

    Analyzed website traffic to improve conversion rates of up to 80% while conducting competitive website analysis to improve online visibility and maximize sales conversion of site traffic.

    Assisted in implementing and assessing special projects such as Pay Per Click for Latin American markets.

- 4812 SW 32nd Terrace Ÿ Xxxxxx , XXXXXX xxxxxx ( (xxx-xxx-xxxx * abc@xyz.com

Professional Experience (continued)

BrandsMart USA Ÿ Miami, XXXXXX

    Managed company presence in social networks such as Facebook, Twitter, YouTube, etc. to harness a global market audience that enhanced brand recognition and reach while receiving consumer assessment/feedback that assist in improving brand positioning without exceeding budgets.

    Provided expert consultation for business development on social media platforms.

    Built and sustained lasting professional relationships with clients through sustainable customer satisfaction and brand reputation while leveraging market research that drove innovative marketing and advertising practices.

    Created, finalized, and inspected product brochure layouts and advertising copies of company brands for holiday sales.

    Planned, reviewed and analyzed advertising and promotional materials against market demographics and psychographics to increase their effectiveness in generating sales using creative cross platform concepts.

    Coordinated the selection of advertising media content and channel placement with key department heads and staff to foster participative decision making in promoting company and client brands.

Education

    MBA in Marketing, NOVA SOUTHEASTERN UNIVERSITY Ÿ Xxxxxx, XXXXXX (Expected, Dec 2016)

    B.A. in Psychology, XXXXXXORIDA INTERNATIONAL UNIVERSITY Ÿ Miami, XXXXXX (2011)

Professional Recognition

    Awarded for achieving goals developed from weekly revenue forecast updates on BrandsMart USA s social voice for new and existing customers

Affiliation & Community Involvement

    Volunteer/Member: Various foundations and company-sponsored nonprofit civic organizations.