• Dynamic, Results-Focused Leader who offers a background in Integrated Marketing Campaign Development, Public Relations, Social Change Campaigns, Strategic Analysis / Plans, Trends Tracking, and Research, as well as talents in Thought Leadership, Message Development, Brand Imaging, Spokesperson Training, Budget Control, Project Management, and Crisis Communications with an ability to see the big picture within evolving markets.
• Top Performer who boasts above-average career results, and can make sound decisions to reflect positively on operations in alignment with a company s vision, value, and goals to achieve a significant competitive advantage within rigorous health sector, non-profit orxxxxxxnizations, and government agencies and meet or exceed objectives.
• Excellent Communicator who builds and sustains synergistic relationships with C-level executives, business / operational teams, stakeholders, marketing agencies, vendors, partners, funders, clients, and the community.

2011

Academy for Educational Development (AED) Lexxxxxxcy Award (CDC Influenza Vaccination Campaign)

2008

Public Sector Campaign of the Year (PR Week)

2007

Phoenix Awards (Two Total)

Hermes Platinum, Gold & Honorable Mention Awards (Six Total)

MarCom Platinum, Gold & Honorable Mention Awards (Four Total)

Golden Flames Award (Brochure) ￨ Gold & Best of Show Awards (Brochure)

  Capitalize on the opportunity to lead growth-oriented marketing and brand management operations, including integrating campaign development for 4-H brand and four brand platforms (i.e. STEM, Healthy Living, Food & Ag, Cause & Council Services), as well as strategically managing 4-H brand public relations and thought leadership.

  Apply strong leadership talents toward mentoring and managing a top-performing team of Integrated Marketing directors, managers, and coordinators, and manage council s PR and Thought Leadership agencies and contractors.

  Cost-effectively manage brand strategy development, including overseeing department budget; developing the annual brand calendar; overseeing metrics and reporting; and directing cross-functional department collaboration across Public Relations, Digital Marketing, Creative Services, Field Marketing, and Celebrity Alumni Marketing groups.

  Direct central brand and message strategy development, including coordinating and managing operations for incorporation into a valuable annual strategic planning for all marketing and brand functions.

  Ensured seamless integration of central brand strategy with corporate and / or cause partnerships.

  Led development and launch of 4-H s national brand campaign 4-H Grows Here, including managing advertising agency of record and leading strong cross-functional campaign collaboration.

  Led Integrated Marketing Group in managing development of integrated plans for 4-H brand platforms (i.e. STEM, Healthy Living, Food & Ag, Cause & Council Services), including developing and project-managing integrated marketing plans in collaboration with key partners and funders.

  Directed public relations and thought leadership group in developing strategies and products; managing earned media outreach for signature 4-H initiatives; leading training and pitching for brand spokespeople (i.e. youth, Council executives, 4-H experts); and maintaining relationships with key media contacts involved in nonprofit / philanthropy, youth, and parenting / family beats.

  Utilized broad scope of industry knowledge and dynamic business acumen toward directing strategic communications planning, integrated marketing, and earned media campaigns in the Partnership Marketing group at national headquarters, including providing counsel, project management, and team management for partnership marketing and cause-related marketing campaigns with Fortune 500 companies and internationally-recognized brands.

  Delivered training and established processes and standards for a team of directors and assistant directors to ensure consistent and excellent PR and marketing implementation for BGCA and partnership marketing activities.

  Expertly planned and implemented integrated communications and earned media campaigns to generate visibility.

Yyyyyy x. yyyyyy (xxx-xxx-xxxx

Lead Director Public Relations (continued)

  Facilitated strategic media message and pitch development, issues-based thought leadership, youth and consumer call to action campaigns, celebrity spokesperson activation and training, and consumer and media events.

  Supported CMO in developing and activating corporate and crisis communications responses.

  Coordinated and managed selection of top public relations and marketing agencies and vendors.

  Secured $20+ million in corporate partner funding in one year by developing comprehensive public relations and marketing proposals to position the orxxxxxxnization s value and win-win partnership marketing opportunities for solid resource development proposals and corporate partner renewals.

  Provided strategic communications counsel, message development, and multifaceted project management endeavors for internal- and / or movement-wide orxxxxxxnizational priorities.

  Applied strong leadership talents toward managing high-level client services and daily operations (e.g. new business development, marketing, accounting, human resources) for a profitable boutique communications consultancy with four part-time consultants, including developing profit-focused marketing and public relations plans.

  Efficiently drafted message platforms, message maps, press materials, and marketing collateral copy, and further grew business success by developing points of view and topic outlines for client executive visibility and branding.

  Directed press conferences and briefings, stakeholder meetings, and consumer marketing events.

  Led communications planning and implementation for high-profile clients (e.g. Atlanta Public Schools, Atlanta Women s Foundation, BP, Coca-Cola, Families First, National Black MBA Association (NBMBAA), National Conference of Black Mayors (NCBM), National Urban League (NUL), Nationwide Insurance, Porter Novelli, W.E.B. Du Bois Society, Women s Funding Network).

  Strategically steered forward-thinking planning and campaign management for various social marketing and health communications campaigns, including driving results by promoting dynamic communications strategy, message development, integrated media, and partner and grassroots outreach for CDC-based campaigns to meet objectives.

  Coordinated and managed strategic planning for and management of partner outreach and CRM.

  Led a national earned media campaign for a Communities Putting Prevention to Work (CPPW) initiative, including developing an earned media strategy, spearheading message / media trainings for 25+ Community Transformation Grant communities, and managing national radio media tours.

  Developed integrated communications plans, spearheaded partner enxxxxxxgement webinars, and managed earned media outreach for National Influenza Vaccination Week (NIVW).

  Played a vital role in implementing and managing strategic communications and media initiatives for various public relations campaigns, including coordinating efforts for such high-profile clients as the American Cancer Society, Boys & Girls Clubs of America, CDC, CibaVision, Emory University, Fulton County Department of Health, Office of Health & Human Services, Pfizer Pharmaceuticals, Wyeth Pharmaceuticals, and others.

  Contributed sharp analytical abilities toward cost-effectively managing a $3+ million budget while directing a six-member team in planning and implementing the CDC s Take Charge. Take the Test social marketing campaign.

  Handled all formative and materials research, partner consultation and enxxxxxxgement, integrated campaign strategy development, development of advertising creative and marketing collateral products, and stakeholder trainings.

  Led an Atlanta professional development committee and created a company program as a template.

  Developed a successful media campaign for a Boys & Girls Clubs of America Centennial celebration, including launching the event in NYC to yield 4+ million media impression and 158 media placements (i.e. AP, CNN Radio, Fox News, CBS Radio, WashingtonPost.com, and Forbes.com).

  Implemented CDC s Folic Acid health education campaign targeting Hispanic women in Denver and Philadelphia, including coordinating interviews and a media buy with Spanish radio and TV outlets, and working with outreach partners to plan culturally-appropriate grassroots outreach.

Master of Mass Communication (Secondary Focus in Social Marketing) University of Xxxxxx

Bachelor of Arts in Broadcast Journalism (Minor in Speech Communications) Louisiana State University

Excellent Professional Publications, Presentations & References Provided Upon Request