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Yyyyyy x. yyyyyy

0000 xxxxxx xxxx , xxxx , xxxxx 00000 xxx-xxx-xxxx ● abc@xyz.com

 

Senior-level Marketing Executive

Innovation ~ Digital Strategy ~ Consumer Engagement

Project Management ~ Brand Strategy ~ Competitive Positioning

 

Profile

 

         Seasoned background in all facets of marketing with specialization in brand management, retail marketing, corporate social responsibility (CSR), and community relations.

         Adept at developing and presenting unique value propositions, developing and executing brand strategy, leading creative teams, managing client relations, and analyzing competitive landscape.

         Excel at steering projects to maximize use of resources, boost productivity, control costs, and achieve rigorous performance goals.

         Skilled at connecting with, influencing, and managing people from diverse cultures and backgrounds.

         Highly collaborative with advanced talents in market analysis, trend identification, marketing plan development, in-store communications, retail activation, 360⁰ marketing campaigns, promotions, and cultivating profitable industry and strategic partner relationships.

         Consummate strengths in budget administration and compliance, ROI tracking, public speaking, event planning, and interfacing with key stakeholders to drive forward-moving efforts across multiple initiatives concurrently.

         Highly skilled at implementing business processes to maximize competitive positioning and profitability.

         Sound abilities in digital and online media including websites, social media, mobile marketing, email marketing, and online advertising.

 

Professional Experience

 

Canteen, 2016 Present

Marketing Manager

         Propel new business growth and profitability by structuring innovative marketing promotions and brand management for fresh food, vending, and micro-market channels.

         Control Canteen promotional calendar for all lines of business and create visually-powerful sales collateral.

         Deliver vital marketing and presentation support for special events, trade shows, and company meetings.

         Cogently illustrate value of market leadership position in marketing projects to key influencers and join forces with internal departments to drive initiatives to successful completion.

         Positively impact consumer engagement through promotions, advertising, and novel marketing tactics.

         Strategically expand digital advertising and promotion opportunities through existing channels and emerging technologies.

         Play an active role in customization of vending wraps, headers, machine technology, and digital media.

 

Delhaize America, Salisbury, NC, 2007 2016

Brand Manager, Private Brands, 2015 2016

         Oversaw store brands which included Food Lion, Nature's Place, Taste of Inspirations, Home 360, Healthy Accents, and Cha-Ching.

         Spearheaded brand strategy, brand identity, and marketing initiatives including promotions, in-store ads, TV, radio, out-of-home advertising, social media accounts, and public relations.

         Project-managed store brand packaging redesign for assigned categories comprised of 1,508 SKUs.

         Orchestrated new item launches across 1,100 stores including organic packaged salads.

         As part of "clean label" initiative, introduced artisan breads, granola, bagels, desserts, and rotisserie chicken offerings to Deli/Bakery department with full accountability for packaging design.

         Overhauled private brand bakery packaging to enhance visual appeal and promote freshness.

 

Continued ►

 

 

Professional Experience (Delhaize) continued Maia McNair, Page 2 of 2

 

Regional Sales & Marketing Manager, Food Lion, 2011 2015

         Steered local marketing strategy including shopper marketing plans, grand openings/remodels, direct mail, and social media campaigns for retail division spanning nearly 400 stores.

         Supervised Retail Marketing Coordinator, and leveraged local broadcasts, digital tactics, special events, and in-store activation to reach targeted segments and deliver revenue goals.

         Launched social media contest which improved Facebook engagement by 25% and garnered record-setting 20+ million media impressions for Food Lion.

         Devised two-tier marketing plan to sustain customer loyalty during concept store remodel, and retained 90% of targeted shoppers during close period (highest percentage in company history).

         Governed full-scope sponsorship strategy (evaluation, selection, negotiation, activation, communication, and post-event analysis) for state fairs, festivals, trade shows, and college team sports.

         Presented with Team Recognition Award for concept store grand opening in recognition of outstanding performance in strategic marketing, project management, and cross-functional leadership.

         Coordinated multicultural marketing initiatives to fuel sales and expand customer base.

         Conceptualized Frugal Cook-Off social media series and launched banner s first blogger event which acquired 1.6 million media impressions by inviting food and lifestyle bloggers to a cooking challenge.

 

Manager, Strategic Product Sourcing, Delhaize America, 2010 2011

         Standardized code of conduct for socially responsible sourcing while targeting private brand suppliers operating in at-risk countries for seven grocery chains.

         Shaped highly effective sustainable seafood policy for United States in tandem with peers in Belgium, Greece, Romania, and Indonesia.

 

Community Development Specialist II, Food Lion, 2007 2010

         Formulated comprehensive community relations plans for 100+ store grand openings and remodels.

         Guided community relations trainings, events, sponsorships, partnerships, and cause marketing programs.

         Applied strong leadership talents toward mentoring, motivating, and supervising two Community Ambassadors.

 

United Way of Central Carolinas, Inc., Charlotte, NC, 2001 to 2007

Relationship Manager, Community Investment, 2005 2007

         Administered $3.8M program portfolio for local non-profits, and headed volunteer recruitment and training, grants, staff development, community relations, and orientation process for new executive director.

         Masterminded diversity recruiting strategy to attract volunteers for four regional offices.

         Revitalized youth grants program to double grant funding to local agencies from $15K to $30K.

 

Project Manager, Volunteer Center, 2004 2005

         Methodically managed group volunteer projects and generated content for intranet, website, and monthly newsletter.

         Efficiently coordinated meetings and events for up to 2,000 attendees, and supported activities associated with non-profit board leadership training program.

 

Auditor and Finance Associate / Accounts Receivables, Finance Department, 2001 2004

         Collected and meticulously documented pledge donations, distributed donation receipts, managed A/R, and consistently delivered exceptional customer service.

 

Education

 

MBA and MS, Organizational Change & Leadership, Pfeiffer University, Misenheimer, NC

 

Certificate in Meeting & Event Planning, University of North Carolina at Charlotte, Charlotte, NC

 

BBA, Concentration in Marketing, cum laude, North Carolina Central University, Durham, NC

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