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Multimillion-Dollar Career Sales ￨ Event Coordination / Management ￨ Operations Management
Team Building ￨ Production Management ￨ Project Management ￨ Consulting ￨ Customer Service
New Business Development ￨ Marketing ￨ Advertising ￨ Promotions ￨ Client Relationship Management
Profit Margin Improvements ￨ Trends Tracking ￨ Budget Control ￨ Contract / Vendor Negotiations
Highly Accomplished Leader who substantially drives sales, special events, and hospitality operations growth by maximizing bottom-line results and delivering services excellence, as well as cultivating a strong employer image with superior quality. Top Performer who offers solutions-centric critical thinking for insightful, change-oriented results to align with a company s vision, value, and goals while harnessing the talents of individuals and teams to deliver on diverse customer expectations. Ambitious Self-Starter who excels at analyzing customer needs, identifying lucrative opportunities, defining strategies for capturing new business and developing an existing client base, and attaining leverage in highly competitive markets. Excellent Communicator who develops alliances among C-suite decision-makers, vendors, and customers, and who leads teams by example and with ethics and integrity as a hands-on participative leader.
BEPS Management & Consulting, San Antonio, XXXXXX (2012 2018)
Special Events Sales, Operations & Marketing
Capitalized on the opportunity to deliver the highest standards of excellence while leading forward-thinking sales, planning, and marketing of client-specific events. Built and sustained lucrative relationships among SMERF, group, national, and corporate accounts while aggressively prospecting for and acquiring new accounts to develop a large-scale portfolio and generate substantial revenue. Recruited, trained, and managed a highly qualified staff, including prioritizing assignments and workflow. Cost-effectively managed budgets and financial activities for events. Continually increased brand awareness and loyalty by developing partnerships among community-wide companies, vendors, and organizations. Proactively consulted with clients to determine event needs, including budget, attendance, space requirements, and food service, and hired top vendors (i.e. catering, security, transportation, production, entertainment). Delivered superior quality control of events, conferences, meetings, and conventions to align with a client s budget. Led post-event communications.
Select Short-Term Contracts
Director of Operations
San Antonio River Walk Association, San Antonio, XXXXXX (2017)
Profitably promoted the River Walk via coordination and management of synergistic special events to attract a high volume of visitors, including preparing daily operations of organizational events, including dynamic parades, holidays, festivals, and artisan shows. Collaborated among personnel, subcontractors, and vendors to successfully execute program planning, logistics, marketing materials, event timelines, and staffing. Liaised among internal / external event planning committees, and client groups to define event goals, objectives, and special implementation plans. Contributed sharp analytical abilities toward cost-effectively managing accounts, contracts, and billing, as well as controlling event expenditures within budgets. Analyzed efforts to actively implement efficiency-improving operations.
Community Responsibility Coordinator ￨ Special Events
Spurs Sports & Entertainment, San Antonio, XXXXXX (2014 2015)
Coordinated community-focused events for the San Antonio Spurs Foundation, including coordinating and executing annual fundraising Tennies & Tux Gala to help the Silver & Black Give Back Foundation raise $1+ million for the Spurs Youth Basketball League. Coordinated events for San Antonio Spurs, Silver Stars, and Rampage organizations.
Pleasanton Country Club ￨ Lew s Patio & Grill, Pleasanton, XXXXXX (2014)
Special Event Sales & Operations Manager
Planned, coordinated, and executed internal / external events in the restaurant, golf course and special events venue ranging from prospecting for new clients to negotiating contracts and handling post-event communications. Led a client-focused staff of 20+, including prioritizing workflow to meet goals. Continually addressed client needs while pursuing individualized event enhancements (i.e. audio / visual and entertainment) to drive incremental revenue. Liaised among internal departments to ensure seamless event processes and highest level of service. Received pre-event deposits, payments, insurance certificates, credit applications, tax exemption forms and finalized billing, revenue, and evaluations.
Regularly conducted special events meetings with all internal departments.
Recognized as the main point-of-contact to consistently exceed client expectations.
Networked with local and regional businesses, CVB and COC, social / civic clubs, and vendors.
Hosted site visits and attended trade shows, special events, and golf tournaments to boost the core brand.
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Emerald City Management, Dallas, XXXXXX (2008 2012)
Event Sales & Marketing Manager
Utilized broad scope of industry knowledge toward coordinating and managing high-volume daily sales initiatives, including reviewing market analysis to determine customer needs, volume potential, price schedules, and product rates, as well as developing dynamic sales campaigns / blitzes to meet sales goals. Collaborated with top teams in the creation of key marketing strategies and promotions. Designed and produced marketing collateral for company products and events, along with assisting vendors, entertainers, and clients with sales and advertising techniques. Expertly identified problems, diagnosed causes, and determined corrective actions while executing daily operations of event production / promotions.
Increased social media brand awareness by 308% in the first year.
Represented company at trade association meetings and social networks.
Doubled brand awareness by restructuring and improving social media networking.
Continually recommended and approved budget and expenditures for promotional research.
Led popular development of annual New Year s Eve Gala successfully selling out for 5 straight years.
Gaylord Texan Resort & Convention Center, Grapevine, XXXXXX (2006 2008)
Director of Special Events & Entertainment
Maximized bottom-line performance by directing multimillion-dollar room sales via targeted acquisition of new local, regional, and national clients for convention events, meetings, and conferences, including recruiting, training, mentoring, and managing a top-performing team of special events and entertainment staff in continually exceeding business goals. Led targeted recruitment of production staff, including training and managing 15 audio / visual technicians. Cost-effectively negotiated events among booking representatives and producers of attractions, including coordinating mutually beneficial terms of contract, play dates, and fees. Coordinated and managed profit-generating special events and entertainment performances for convention center, resort restaurants, and nightclub, including acquiring required equipment.
Successfully launched the resort s first nightclub a $12-million investment.
Generated $7.2 in revenue and produced $2.6 million in net profits in the first year.
Honored as August 2007 s Employee of the Month in recognition for job excellence.
Established resort as a stellar convention space with a live music venue and top restaurants.
Promoted significant improvements in technician productivity due to results-focused training.
Actively promoted company services via participation in industry-leading trade shows and exhibits.
American Airlines Center, Dallas, XXXXXX (2000 2006)
Event Production Assistant ￨ Consultant
NHL Dallas Stars and NBA Dallas Mavericks Games, Events & Press Conferences
Live Concert Tours Paul McCartney, Billy Joel, Rolling Stones, Luciano Pavarotti, Coldplay, Elton John, Prince,
Bruce Springsteen, Lady Gaga, Tim McGraw, Kenny Chesney, Aerosmith, The Who, Pink Floyd, Bon Jovi, Beyonce, Madonna
Ice Shows Stars on Ice, Disney on Ice, Holiday on Ice ￨ Rodeos PRCA, Pro Bull Riders Association, Xxxxxx Stampede, UPRA
Played a vital role in co-planning and executing audio visual production needs of various arena events, including developing assignment-specific goals, as well as setting up and operating diverse equipment, sound mixers, and recorders.
Resourcefully liaised among senior-level management and cross-functional teams.
Rapidly identified challenges, diagnosed causes, and determined key corrective actions.
Exhibited knowledge of entertainment and special events production for arena public / private events.
Microsoft Office ￨ POS / PRS Systems ￨ CRM Operations
Social / Digital Media ￨ Sales Pro Software ￨ Ticket Reservation Systems
4A Board of Directors, City of Xxxxxx
Member, Xxxxxx Chamber of Commerce
Member, Xxxxxx Convention, Tourist & Visitors Advisory Board
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