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0000 xxxxxx xxxx , xxxx , xxxxx 00000 xxx-xxx-xxxx ● firstname.lastname@example.org
Events & Promotions ~ Brand Development & Management
Staff Hiring & Training ~ Quantitative Analysis ~ Report Writing
Exceptional talents in brand development, consumer education, staff management, event management, budgeting, forecasting, reporting, analysis, and ROI (return on investment) optimization.
Able to fine-tune and customize marketing and promotional tactics by conducting comprehensive market research and analysis.
Consistently lauded for excellent performance in client relationship management and crafting strategic plans which fueled market share, sales, brand exposure, and profitability.
Possess extensive staff development expertise including recruitment, training, and coaching.
Highly skilled at inspiring, engaging, and managing people from diverse cultures and backgrounds.
Proven success in problem analysis, conflict resolution, and delivering long-term solutions.
Reputation for sharp business acumen, managerial skills, resilience, and achieving results.
Closely monitor market trends to plan events, promote products, and optimize competitive positioning.
BFG Communications, 2016 to Present
Spearhead full-scope programming for all Campari America brands spanning North Texas region including budgets, special events, staffing, training, and consumer engagement.
Foster, nurture, and maintain partner relationships with on- and off-premise accounts.
Persuasively secure permanent menu placement for Campari brands at target accounts.
Forge B2B relationships with assigned accounts for activations, events, and other types of consumer/trade engagement activity.
Efficiently perform broad-based administrative tasks such as completing event recaps, payroll processing, inventory reconciliation, scheduling, and metrics reporting.
Enhance relationship marketing by organizing one-on-one consumer engagements.
Conduct ongoing strategic planning of consumer and trade activity to maximize reach for assigned brands.
Research, analyze, and capitalize on potential opportunities in designated market areas.
Continually evaluate marketing programs with regards to focus, performance, and reach.
Proactively identify areas of opportunity, offer constructive feedback, and provide practical recommendations for improvement and growth.
Systematically analyze weekly and monthly reports to organize and schedule upcoming consumer engagement activity, activations, and events.
Collect and record event & program information (e.g. asset reconciliation, consumer insights, payroll, inventories, etc.,) and generate associated reports.
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Mosaic Sales Solutions, 2012 to 2014
Recruited, hired, trained, coached, and mobilized brand ambassadors to promote Campari America brands at a vast range of special events.
Administered budgets, oversaw staff payroll, and masterminded special events and venue-specific events to meet or surpass program goals.
Reinforced assigned brands by leveraging influential feedback from sampling programs.
Stage Active Brand Marketing, 2008 to 2009
Marshalled special events for all Heineken USA brands, collaboratively ensuring precise alignment with target goals and target consumer.
Hired, trained, and motivated event staff, and executed high-impact events for Dos XX, Tecate Light, Newcastle, and Heineken Premium Light.
Compiled and submitted quantitative feedback to client containing critical event metrics such as consumers sampled, drinks purchased, and conversion rates.
SOHO Experiential, 2006 to 2012
Joined forces with clients and distributors to schedule marketing and promotional events for Blue Nectar Tequila, X Rated Fusion Liquor, Midori, SKYY Infusions, Agavero Tequila, and Macallan.
Thoroughly evaluated event outcomes and revised programs as applicable to effectively reach target consumers.
Helmed complete logistical functions for off-premise event programming to support launch of 1800 Tequila s premier product, 1800 Ultimate Margarita.
Recruited, trained, and developed enthusiastic and knowledgeable brand ambassadors tasked with educating consumers in product features and advantages.
US Concepts, 2002 to 2007
Steadily advanced through a series of promotions based on proven performance, achievements, dedication, and results.
Coordinated hotel and staff for Johnnie Walker events with full accountability for event scheduling, market research, guest education, team-building and motivation, and inventory management.
Orchestrated complete event life cycle for Diageo brands with an emphasis in promoting Captain Morgan, Jose Cuervo, and Tanqueray.
Hired, oriented, trained, mentored, and directed up to 40 high-energy and service-driven personnel.
Administered payroll, controlled budgets, and prepared regular reports to illustrate event performance and goal attainment.
Planned, coordinated, and executed successful events for Moet Hennessey brands (e.g. Navan, Moet & Chandon, Grand Marnier and Hennessey) to fuel brand awareness and sales revenues.
Microsoft Office (Word, Excel, PowerPoint) QuickBooks
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