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Yyyyyy x. yyyyyy

0000 xxxxxx xxxx , xxxx , xxxxx 00000 xxx-xxx-xxxx ●


Project Manager Advertising & Marketing

Digital ~ Web ~ Interactive ~ Social Media ~ Client Relations ~ Vendor Relations


Snapshot of Qualifications


         Excel at leveraging digital media communications spanning social media marketing, website design, and social networking (i.e. Facebook, Instagram, Twitter) to propel brand awareness and market positioning.

  • Strong talents in graphic design, project budgeting, project scheduling, and data tracking & analysis.
  • Adept at masterminding creative projects from start to finish, while ensuring marketing and digital materials contain brand and message consistency as well as unparalleled standards of quality and innovation.
  • Proven ability to balance multiple projects according to budget constraints and extremely tight deadlines.

         Advanced understanding of direct marketing, advertising, branding, and interactive marketing. 

         Considerable expertise in strategic planning, new product launches, team leadership, marketing metrics, ROI optimization, cost estimating, and budget administration.

  • Solid ability to identify issues, determine logical solutions, present recommendations to key decision makers, and fully execute strategies.


Professional Experience


BFG Communications (now BFG Marketing), Hilton Head Island, SC, 2015 to Present

Interactive Project Manager

         Spearhead full-scope interactive marketing projects and programs from discovery design to technical development, implementation, launch, and client satisfaction.

         Accurately translate business and technical concepts into functional project documents and proficiently formulate project launch checklists, approvals, and notifications.

         Closely monitor creative and technical process across all departments and hold regular meetings to ensure cohesive and forward-moving efforts.

         Control project schedules, budgets, estimates, status reporting, progress tracking, and vendor relations.

         Efficiently balance up to eight concurrent clients requiring comprehensive leadership and coordination of website development, app development, social media, online media/ads, email marketing, and overall digital advertising/marketing.

         Partner with client services team and maintain seamless client communication throughout project life cycle.

Belfair, POA, Bluffton, SC, 2015

Director of Marketing & Membership

         Devised, established, and implemented marketing plans and strategies to maximize membership sales.

         Conducted informative and engaging tours for prospective members, created communication materials and graphics, and performed extensive follow-up to solicit member referrals and meet or exceed goals.

         Prepared advertising/marketing budget, analyzed member and marketing data, tracked performance of marketing activities, and generated associated reports.


BFG Communications, Hilton Head Island, SC, 2012 to 2014

Project Manager (2013 to 2014)

         As primary contact between internal and external resources, ensured projects were well defined and completed on time by playing a highly visible role throughout project and program life cycle.

         Compiled all project documentation, initiated and coordinated all project activities, and oversaw schedules, progress tracking, status reporting, quality assurance, client relations, and team motivation.


Continued ►



Yyyyyy x. yyyyyy -- Page 2 of 2


Professional Experience (BFG continued) .


Project Coordinator (2012 to 2013)

         Fostered unified efforts between project management and internal resources to result in timely and budget-compliant execution.

         Collaboratively orchestrated project documentation, schedule, resources, client/internal meetings, progress tracking, status reporting, change orders, and workload distribution., a division of Frey Media, Inc., Hilton Head Island, SC, 2011 to 2012

Product Manager

         Managed and maintained online marketplace for golf merchandise, gift cards, and rounds of golf by continually updating product listings according to inventory status.

         Tracked sales of products sold on website, conducted monthly inventory audits, and generated sales reports.

         Joined forces with sales representatives and specific golf courses to determine or verify details for each product listing such as pricing, restrictions, and valid dates for use.

         Brainstormed ideas for weekly newsletters, maintained social networking accounts (Facebook and Twitter), and explored new social media opportunities to fuel website awareness and traffic.


Golfers Guide Marketing Solutions, a division of Frey Media, Inc., Hilton Head, SC, 2011 to 2012

Operations Manager

         Governed daily operations across company channels such as Golfers Guide Magazine,, and related print and digital communication methods.

         Followed up with clients to ensure adherence to contract obligations and functioned as main point of contact post-sale.

         Standardized sales processes for regional sales representatives, maintained up-to-date media kits and sales materials, and participated in post-sale documentation and billing as required.


BB&T Bank, Bluffton, SC, 2009 to 2011

Relationship Banker

         Cultivated, nurtured, and maintained long-term and profitable client relationships to achieve or surpass assigned sales targets.

         Opened new accounts for clients and performed cross-selling of products and services to drive revenues.

         Analyzed client financial conditions to recommend appropriate products and services, and provided client education to maximize conversion to sale.

         Demonstrated collaboration and a team-focused work approach by referring clients to other lines of business such as mortgage, retail loans, small business, insurance, private banking, investments, payment solutions, merchant services, payroll, and credit cards.


DP Professionals, Inc., Columbia, SC, 2007 to 2009

Technical Recruiter

         Recruited, pre-screened, evaluated, and referred qualified IT candidates to clients within banking, healthcare, medical, and manufacturing industries.

         Solicited professional references for each candidate and negotiated salary terms and conditions to ensure precise alignment with client needs and expectations.


Prior Background:


Sales Associate, Limited Too, Camp Hill, PA, 2001 to 2007

Volunteer Research Assistant, Psychology Department, Virginia Tech, 2004 to 2006




B.S., Psychology, Minor in Sociology

Virginia Polytechnic Institute and State University, Blacksburg, VA, 2006


Yyyyyy x. yyyyyy

0000 xxxxxx xxxx , xxxx , xxxxx 00000 xxx-xxx-xxxx ●


















I am currently seeking a challenging career opportunity in a (INSERT TARGET POSITION) capacity and am submitting my resume for your review. In advance, thank you for your time and consideration.


In addition to proven experience in managing the complete spectrum of interactive marketing projects and programs, I bring to you outstanding talents in team-building and leadership, strong capabilities in trend and data analysis, and excellent skills in strategic planning, client relations, budgeting, and schedule management. My solid academic background, advanced skills with web and mobile communications, and proficiency with social media marketing will certainly provide an immediate and measurable impact to your organization. Additionally, I offer polished communication, analytical, and employee relations skills which are paramount as a (INSERT JOB TITLE/POSITION).

As a dedicated contributor to your organization, I will prove to be a highly motivated professional and influential leader committed to supporting you in achieving your goals through exemplary ingenuity, confidence, and a positive energy. I am confident that I am an ideal candidate for this opportunity, and look forward to interviewing with you soon.






Yyyyyy x. yyyyyy

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