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Dawn Beasley


Phone: (408) 598-9500

51 Loft Drive

Martinsville, New Jersey 08836


Resume bar.jpgOBJECTIVE

Seeking opportunity as Director of Business Sales where proven performance, leadership expertise, and sales management talents will provide an immediate and positive impact.


Resume bar.jpgPROFILE

           Extensive experience in wireless telecommunications industry with proficiency in selling high-speed data communications products across vertical markets such as insurance, retail, distribution, healthcare, banking, construction and government.

           Outstanding blend of communication, interpersonal, negotiating and presentation skills.

           Specialized expertise in penetrating new business, achieving exceptional levels of customer satisfaction, and training, coaching and motivating team members to display performance excellence.

           Possess superior public speaking skills including delivering presentations to executive leadership.

           Adept at managing multiple projects concurrently while meeting deadlines and achieving results.


Resume bar.jpgResume 2.jpgPROFESSIONAL EXPERIENCE


Verizon Wireless, 2000 to Present

Senior Manager, National Customer Service Operations (2017 to Present)

           Govern Project Management Office operations for National Customer Service Planning and Go-To-Market team.

           Spearhead national customer service initiatives including product launches and managing customer service project portfolio.

           Leverage substantial tenure and industry expertise toward representing Wireless Customer Service in numerous HQ-level core teams, meetings, and VLSS projects.

           Promote and maximize cross-channel connection and cooperation with other HQ and area teams.

           Hold executive-level meetings to support and continuously enrich National Customer Service operations.

           Analyze and continually improve existing policies and programs for National Customer Service.

           Identify departmental inefficiencies or gaps in service and drive immediate corrective action.

           Serve as primary point of contact for portfolio update to senior National Customer Service leadership team.

           Perform pre-/post-launch reporting, comprehensive trend analysis, and transparent communications to senior National Customer Service leadership team.


Senior Manager, Marketing (2014 to 2017)

           Leveraged advanced understanding of company s go-to-market process to devise sharp and consistent program positioning while managing broad-scope needs of a large stakeholder / customer group.

           Aligned, mobilized, empowered, and directed team in executing impactful and revenue-driving launches for consumer wireless business.

           Joined forces with internal GTM teams to analyze and develop optimal launch plans.

           Coordinated efforts across cross-functional teams to ensure 100% alignment and readiness prior to launch.

           Authored documentation which provides high-impact messaging on all project details including launch overview, positioning, channel execution, and support.

           Decisively prioritized product launch requests and establish launch day command centers to troubleshoot and rapidly rectify key launch issues.

           Cultivated, nurtured, and maintained cohesive relationships with key business unit, functional partners, and field marketing operations to clarify needs, boost efficiencies across team functions, and navigate improvement.





Professional Experience (Verizon) continued Dawn Beasley ~ Page 2 of 2


Acting Director, MSO Sales Operations (2014)

         Managed Verizon s critical relationships with Comcast and Cox Communications, skillfully integrating MSO operations into core business operations and corporate sales process.

         Proactively improved sales skills and confidence of field teams by coordinating in-depth training, motivational talks, and team-building efforts.

         Launched Northeast and Virginia markets to open sales channels for Cox Communications.

         Diligently fostered transparent communication between Verizon and partners regarding goals and initiatives.

         Attended 2014 Global Women's Summit in Irving, Texas and was chosen to participate in Leading for Results training class.

Manager, Indirect Distribution (2012 to 2014)

         Spearheaded highly strategic distribution channel to maximize KPIs for growth, revenue, profitability and customer experience.

         Steered distribution management, operations, training, and project management while ensuring partner received top-level support to promote Verizon as market leader.

         Trained and educated Comcast employees in Verizon competitive advantages, products, services, promotions, and point-of-sale ordering systems.


Verizon Wireless, Bellevue, WA, 2000 to 2012

Associate Director of Strategic Sales (2008 to 2012)

         Proactively drove business channel to achieve sales goals while increasing market penetration, boosting ARPU (average revenue per user), and managing churn.

         Reliably ensured delivery of first-class service to customers such as UPS, Comcast, HP, FedEx, Novartis, Tyco International, Abbott Laboratories, Deloitte & Touche, Coca Cola, generating up to $7M/monthly.

         Leveraged excellent human relations expertise to execute decisions regarding hiring/staffing, advancement and disciplinary action, provide coaching, training and mentoring, and facilitate productive employee relations with staff of between seven and nine personnel.

         Led team to achieve YTD sales performance of 143% to quota and 27% YOY.

         Orchestrated efforts to continually expand customer base; led team to achieve 59% Net Promoter Score.

         Nominated for 2009 President's Cabinet for top sales achievement, ranking #9 region-wide.

         Championed first vertical team to include accounts such as Genentech, Novartis, Kaiser Permanente, and Sutter Health.

         Nominated in 2009 to company s prestigious President's Cabinet based on exceptional sales performance.


National Account Manager (2006 to 2008)

           Managed national accounts which include Starbucks, Safeco Insurance, Weyerhaeuser and Emeritus Corp.

           Managed enterprise account module which produces $3.7+M annually.

           Generated 35% year-over-year growth from 2006 to 2007.


Major Account Manager Large Business (2000 to 2006)

           Prospected, qualified, negotiated and secured major accounts such as Highline Medical Center, Evergreen Healthcare, Planned Parenthood, NW Hospital, Pierre Enterprises, Harborview Medical Center, and Good Samaritan Home Health & Hospice.

           Successfully landed contract with Valley Medical Center featuring 150 new lines of service from T-Mobile.

           Expanded account revenue from Seattle City Light, Catholic Health Initiatives and University of Washington.

           Negotiated new contract for Virginia Mason which involved 100+ new lines of service.

           Consistently exceeded monthly sales expectations, capturing 110+% of assigned goals.

           Recognized with Winner s Circle status in 2002, 2003, and 2004.


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B.A. Degree in Communications, University of Washington

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