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- Results-oriented Marketing Professional with an in depth understanding applying data analytics to design innovative solutions within the spirits industry.
- Dynamic leadership capabilities demonstrated throughout management of multi-million dollar projects.
- Extensive experience conducting in depth market trend research.
- Continually recognized for achieving and surpassing existing sales goals.
Influenced Washington and New Mexico s successful participation in the 2015 Canada Dry and XX Equis national cross-merchandising Cinco sponsorships by calculating estimated redemptions of up 10%.
Piloted the marketing and sales trends of premiumization in Illinois during H2 2014 by creating a distributor sales resource for Basil Hayden, Laphroaig and El Tesoro under a local Hidden Gems tactical program.
Facilitated 2000 samples and over 500 POS items for SkinnyGirl Wine at the 2014 Naperville Ribfest, to target generating a solid lead from an emerging local account who directly reached out to Beam for distribution references.
Contributed extensively to 95% more on-time POS in 1 year for critical sales incentives i.e. the Cinco and Halloween seasons.
Request for Proposal (RFP) Administration
Beam Suntory, Deerfield, IL 2012-Present
Sr. Field Marketing & Brand Investment Analyst
Assume critical leadership role, overseeing all aspects of a $22M field marketing budget across 17 SWS markets.
Associated responsibilities include, budget management, CRM/Salesforce execution.
Perform in depth research to strategically forecast wine consumption increases throughout the country.
Designed and deployed innovative branding tactics, surpassing existing goals by 20% in 2014.
Spearhead improvement initiatives by opening lines of communication with logistics vendors and driving process change.
Beam Suntory, Deerfield, IL 2010-2012
North America Supply Chain Project Specialist
Fulfilled key supply chain management position, focusing primarily on management of data integrity for NA distributor orders, with 300,000+ annual line items.
Resourcefully pinpointed inefficiencies and developed successful solutions for up to 15% late or cut monthly ordered items.
Generated thorough reports to track customer service compliance hours and tasks.
Wirtz Beverages, Chicago, IL 2006-2010
Outsourced Field Ambassador
Conducted in depth research, including analysis of market sales trends and identification of client needs, key to developing innovative marketing strategies.
Recognized for successful branding of Famous Grouse blended Scotch.
Grant Thornton LLP, Chicago, IL 2006-2008
Research Analyst, National Market Intelligence
Performed in depth market trend analysis, key to developing highly effective marketing strategies.
Contributed extensively to web content development for site utilized by 50 local offices.
Identified prospective clients and developed target lists.
Implemented successful CRM solutions throughout daily marketing operations.
International Profit Associates, Inc., Buffalo Grove, IL 2004-2006
Senior Business Analyst
Streamlined existing marketing initiatives initiatives, resulting in an increase in company revenue by $1M+, as well as an increase in client profits by 30%.
Convergys Information Management Group, Inc., Itasca, IL 1997-2003
Senior Project Analyst
Information Resources, Inc., Chicago, IL 1995-1997
Client Database Specialist
Bachelor of Science in Marketing, University of Illinois at Chicago; 1995
American Marketing Association Member
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