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Yyyyyy x. yyyyyy

- 350 S. Xxxxxx Ave. Apt 1911 Ÿ Xxxxxx, XXXXXX xxxxxx ( (xxx-xxx-xxxx *


Marketing Manager/Coordinator/Assistant


Qualifications Profile


    Highly self-motivated and results-driven management professional with more than 10 years providing high-performance marketing & sales support, research, account management, and customer service in the academe, government, and the healthcare industry.

    Detail-oriented without losing sight of the big picture, analytical and methodical with critical thinking to strategize solutions in addressing work issues even under stressful work conditions.

    Well-organized with multitasking and prioritization skills that optimize resources to achieve outstanding results.

    Decisive leadership, strong people management, and exceptional interpersonal communication skills that inspire confidence while forging teamwork synergies with colleagues and subordinates across diverse ethnicities.


Key Expertise

    Marketing & Sales (Trad. & Online)

    Business Development

    Retail and Channel Sales Management

    Multiple Account Management

    Customer Service Management

    Relationship Management (Customers, Public, & Suppliers)

    Market Research & Planning

    Event Management

    Program/Project Management

    Management Presentation

    Product Branding & Positioning

    Process/Workxxxxxxow Improvement

    Staff Supervision & Development

    Office & Staff Administration

    Records & Document Management

    MS Office (Word, Excel, PowerPoint, Access, & Outlook)

    Email/Webmail, Web Research, Social Networking, & Online Collaborative Computing


Professional Experience


Coca-Cola Refreshments, Inc.Ÿ Fort Pierce, XXXXXX

Account Manager Aug 2011 Present

    Manage and grow the Coca-Cola brand presence across 56-64 channel accounts.

    Execute and monitor sales and marketing plans for improved profitability and continuous business growth.

    Build and foster synergistic relationships with all stakeholders and industry professional for win-win sales results. Develop creative and market-driven promotional displays, sustaining racks, POS service, and design target-specific machine bundles throughout the outlet.

    Identify and target opportunities with RED Action plans turning challenges into victories.

    Eliminate competitor footprint with C4V and day-one minute-one execution in gaining key placements for product expansion initiatives.

    Deliver and transform underperforming accounts into profitable centers in accordance with the Coca-Cola business model for the community.


Heart to Heart, Inc. Ÿ St. Lucie County, XXXXXX

Business & Marketing Manager May 2006 Aug 2011

    Executed regular and annual financial reports and annual reports for 501 filings to the State of Xxxxxx.

    Developed and executed marketing and product branding strategies, and consulting service.

    Engaged in high visibility community projects, writing grant requests, fundraisers, and community services in area churches, government agencies and businesses.

    Managed volunteers, networking opportunities, outreach, and general office tasks.


Mannatech, Inc. (Global Company) Ÿ Treasure Coast, XXXXXX.

Marketing Consultant Aug 2004 Jun 2011

    Developed leaders and synergistic international teams to market company products and services.

    Conducted business/product presentations to existing clients and prospects on company history and services offered.

    Conducted marketing and scientific research to strategic advantage in market increase and profitability.

    Built and nurtured productive professional relationships with clients, stakeholders, and industry professionals /leaders.

    Managed multiple client accounts with a view to win-win business relationships.

    Oversaw sales efforts in growing the business and maintaining client satisfaction, continuously enhancing communication with target clients.

    Planned and coordinated with HR in providing for staff development.




Yyyyyy x. yyyyyy

- 350 S. Xxxxxx Ave. Apt 1911 Ÿ Xxxxxx, XXXXXX xxxxxx ( (xxx-xxx-xxxx *


Professional Experience (continued)


Indian River State College Ÿ Ft. Pierce, XXXXXX.

Marketing Assistant to the VP- Instructional Services & Advancement Office Jan Dec 2009

    Oversaw archiving and achieving marketing goals for statewide and national collegiate services.

    Conducted consumer market surveys and focus group sessions on assessing current and potential IRSC students needs/wants, desired message, imagery, and theme for official college marketing campaigns.

    Surveyed student trends in social networking that helped propel IRSC s into social media marketing.

    Developed and delivered marketing presentations to IRSC administrators, faculty, students, and staff.

    Authored and published press releases and articles for the local newspaper and web community.

    Assisted in coordinating and staging campus events, project management, and intra-office communications.

    Served on IRSC Cultural Affairs, Enrollment Management, and Commencement Committees.

Marketing Assistant Aug 2008

Institutional Assistant May 2006 Nov 2007


Governor s Office of Tourism, Trade, and Economic Development Ÿ WPB, XXXXXX

Student Intern/Assistant Sep Dec 2008

    Served an internship engagement with the Scripps Xxxxxx Funding Corporation and the Innovation Program Manager.

    Assisted in managing funding contracts, producing annual reports to the Governor, Legislative Committees, and Board Members, conducting research, and implementing a reporting system on grant recipients measurable outcomes.

    Monitored progress of contracted partnerships with the Executive Office of the Governor and various institutions.


Education & Credentials



    Bachelor of Applied Science in Organizational Management, cum Laude (2009)

    Associate of Arts in Finance & Marketing, cum Laude (2008)


Professional Training & Certifications

    SMO, CAS, Collaborating for Value, RED Selling Tools, 10 Step Selling Process, & Design Machine, CCR

    Indian River State College

Basic Spanish Proficiency, Quick Books, Microsoft Office Proficiency, Management Information Systems,

Service Learning, Leadership Institute

    Leadership Training, Phi Theta Kappa International Honor Society, Philadelphia, PA

    Leadership Certification, FJCCSGA


Awards & Recognition

    Xxxxxx Gubernatorial Fellowship Finalist (2009-2010) Ÿ All Xxxxxx Academic Team (2008)

    FCCAA Student Government All- Academic Team (2008)

    Indian River State College President s Cup Award *(Highest Honor) (2008)

    Delta Epsilon Chi Outstanding Student of the Year for Xxxxxx (2008)

    Delta Epsilon Chi National Honor Award *(Highest Honor) (2008)

    Delta Epsilon Chi National Chapter Leadership Award (2008)

    International Delta Epsilon Chi Top Ten Business to Business Marketing (2008)

    Xxxxxx Delta Epsilon Chi 3rd Place Business to Business Marketing (2008)

    International Delta Epsilon Chi Top Ten Merchandise Marketing (2007)

    Xxxxxx Delta Epsilon Chi 1st Place Merchandise Marketing (2007)

    Miss Indian River State College (2006-2007) Ÿ Student of the Year, Indian River State College (2005-2006)


Professional Affiliations & Community Involvement

    PRESIDENT : Campus Coalition Government, Indian River State College (2006 2008)

    VICE PRESIDENT: Phi Theta Kappa International Honor Society, Indian River State College

    VICE PRESIDENT: Delta Epsilon Chi (college student business org.), Indian River State College

    PRESIDENT : Spanish Club, Indian River State College

    VICE PRESIDENT: Inter-Varsity Christian Fellowship, Indian River State College

    DISTRICT II CHAIR: Xxxxxx Junior Community College Student Government Association

    MEMBER: American Cancer Society: Breast Cancer + Relay for Life | Juvenile Diabetes Research Foundation- Fundraisers & Walks | March of Dimes- Fundraisers &Walks


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