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Yyyyyy x. yyyyyy

- 729 Carolina Ave Ÿ Xxxxxx, XXXXXX xxxxxx ( (xxx-xxx-xxxx *


marketing / project management


Qualifications Profile


    Self-assured, dynamic, and market driven, management professional with a Master s in Marketing and International business and backed by more than 16 years providing high-performance marketing and sales, project management, and business operations management in the media production, online solutions, and retail industries.

-    Managed a $3M marketing budget and reduced costs by 40% from 2012 to 2016.

-    Executed content production for 25+ Social Media channels, including Facebook, Twitter, Google+, Pinterest, and Instagram, with focus on SEO marketing.

-    Managed advertising budget for online and traditional marketing while reducing print cost by 25% in 2006.

    Well-organized and resourceful with multitasking skills that optimize limited resources to achieve outstanding results.

    Strong people management and interpersonal communication skills that inspire customer confidence while forging teamwork synergies with colleagues across diverse ethnicities.


Key Expertise

    Strategic Planning & Execution

    Marketing & Sales (Trad. & Online)

    Business Development

    Online & Social Media Marketing

    Multiple Account Management

    Customer Service Management

    Product Branding & Positioning

    Project/Program Management

    Relationship Management (Customers, Public, & Suppliers)

    AGILE Methodologies

    ISO Compliance Management

    Staff Supervision & Training


    Office Tools: MS Office (Internet: Social Networking & Online Apps (Google Analytics, Omniture, Crazy Egg, & Sitecore DMS Experience)


Professional Experience


BN Media, LLC (Affinity4/Beliefnet) Ÿ Xxxxxx, XXXXXX

Marketing Project Manager Nov 2013 Present

    Manage marketing projects that included the most successful 2015 direct mail campaign that drove a 31% response and 49% response in 2014. Plan content for 35 eNewsletters, and oversee implementation by Junior Editorial team

    Strategize and collaborate with C/V-level to Department Heads for highly-communicative and transparent agile development process with focus on multiphase and rolling wave planning

    Direct cross-departmental 6-person team for web CMS upgrade and mobile application development

    Develop and administer a $3M department budget, negotiate contracts, and reduce costs by 40% from 2012 to 2016.

    Strategize and execute content production for 25+ Social Media channels, including Facebook, Twitter, Google+, Pinterest, and Instagram, with focus SEO marketing.

    Optimize website traffic and lead generation through online apps like Google Analytics, Omniture, Crazy Egg, and Sitecore DMS Experience.

Marketing & Business Analyst Nov 2011 Nov 2013

    Led and organized philanthropic semi-annual campaigns with $10,000 annual budget, including Ronald McDonald House renoxxxxxxtion, Duffle Drive for foster care program, and Union Mission school supply drive

    Served as corporate contact and public face for media relations, televised interviews and public interaction in all events and conferences.

    Hired, trained and supervised external bloggers and freelance writers to support online SEO marketing.

    Maximized promotional and sales opportunities with focus on brand identity and message uniformity, harnessing new channels for market expansion and business growth.

Marketing Coordinator Aug 2008 Nov 2011

    Administered department budget and reduced costs by 23% between 2010 and 2011.

    Planned and executed social media campaigns focused on consumer communications. Analyzed website performance metrics and communicated online media campaigns and direct marketing initiatives with senior management.


Department of Defense, Navy Exchange Service CommandŸ Xxxxxx Beach, XXXXXX

Senior Advertising Copywriter Feb 2007 Nov 2008

    Developed and executed marketing communication strategies to achieve planned strategic retail sales and revenue objectives, branding objectives in target markets, and product positioning through innoxxxxxxtion and creativity in traditional and online channels.

    Developed Black Friday allocation and distribution, Excel spreadsheet for executive and store-level staff, and electronic Vendor Cooperative Advertising Agreement form.




Yyyyyy x. yyyyyy

- 729 Carolina Ave Ÿ Xxxxxx, XXXXXX xxxxxx ( (xxx-xxx-xxxx *


Professional Experience (continued)


reQuire Release Tracking Ÿ Xxxxxx beach, XXXXXX

Public Relations & Marketing Manager Apr Oct 2006

    Created and executed marketing plans and managed advertising calendar and budget for online and traditional marketing while reducing print cost by 25% in 2006.

    Developed and disseminated new releases, determining the proper media channels, developing press/media kits that maintain the positive public image and brand perception in a highly competitive real estate business.

    Oversaw SEO/SEM marketing, optimizing search keywords, monitoring website traffic, impressions, click-through and visitor segment performance.

    Introduced and managed webinars into the media mix; enhanced marketing communication using customer relationship management applications.


IT2Go Ÿ Saint Louis, MO

Marketing Manager Jun Dec 2005

    Provided strategic directions in managing marketing operations, conducting market research, and developing and executing marketing strategies and programs to grow the business through brand management, and using the right media channels for marketing communications.

    Achieved cost efficiencies through negotiated advertising contracts with local print and broadcast media

    Directed a creative team and developing innoxxxxxxtive marketing materials, brand logos and graphics, and multiple product catalogs and brochures, including e-commerce website design and development.

    Monitored and reported on website performance, forecasted inventory and sales, and performed stock-turn analyses.


Shapiro Sales Company Ÿ Saint Louis, MO

Trade Relations Specialist Jun 2004 Jun 2005

    Planned and processed inventory for corporate distribution centers nationwide, processing purchase orders, and monitoring order fulfillment and inventory accuracy in compliance with ISO quality standards.

    Implemented maintenance of metal recycling industry database including up-to-date pricing and payments.

    Served as main contact person in planning, staging and coordinating logistics support for corporate events, conferences and trade shows.

    Managed public and media relations, creating a positive public image through coordinated efforts with local branches of national charities for sponsorship and donations.


Brock s Hallmark Ÿ Saint Louis, MO

Store Manager Jul 2002 Sep 2003

    Promoted from hourly position within 2 months to supervise a 10-person team in managing routine store operations that included merchandise displays and store floor arrangements for high-visibility/high-impact product presentations.

    Improved cost control using time management, efficient delivery and inventory schedules, and implementation of loss prevention programs.

    Oversaw HR support in staffing, training, performance reviews and termination.


Douglas R. Berson, M.D. Ÿ Chesterfield, MO

Medical Office Receptionist Mar 2000 Jun 2004


Education & Credentials


    M.A. in Marketing and International Business, WEBSTER UNIVERSITY Ÿ Saint Louis, MO (2007)

    B.A. in Communications, MARYVILLE UNIVERSITY Ÿ Saint Louis, MO (2002)

Professional Affiliations

    Larchmont Friends Circle of the Kings Daughters, Treasurer

    Phi Theta Kappa Honor Society Alumna


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