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Yyyyyy x. yyyyyy
- 6513 Cartier Ct Mckinney, Xxxxxx xxxxxx ( (xxx-xxx-xxxx * abc@xyz.com
Marketing (traditional & Online) ▪ Business Development ▪ Customer Service
Qualifications Profile
Self-assured, dynamic, and results-driven management professional with more than 12 years providing high-performance marketing, customer service, business development and relationship management in the financial service technology solutions, business consultancy, and winery businesses.
- Proven dedication to developing and executing successful marketing and industry relationship strategies to position products and penetrate new markets that enable the sales team to exceed sales goals and gain competitive advantages for the business in target markets.
- Detail-oriented without losing sight of the big picture, analytical and methodical with critical thinking to resolve professional relationship and business development issues even under stress.
Well-organized with multitasking and prioritization skills that optimize resources to achieve outstanding results.
Strong people management and interpersonal communication skills that inspire confidence, performance excellence, and teamwork synergies across diverse ethnicities and multi-functional engagements.
Key Expertise
Marketing &PR Management
Strategic Planning & Execution
Marketing & Sales (Traditional & Online)
B2B/B2C Sales Management
Business Development
Customer Service Management
Relationship Management (Clients, Stakeholders, Public, & Suppliers)
Media & PR Content Management
Market Research & Planning
Event Management
Product Branding & Positioning
Marketing Communications
Vendor Contract Management
Profitability Management
Administration
Policies & Regulatory Compliance
Staff Supervision & Training
Records & Document Management
Technical
Productivity Tools: MS Office (Word, Excel, PowerPoint, Access, & Outlook), Acrobat, & Lotus Notes
Image Editing: Adobe Creative Suite, Photoshop
PM Tools: MS Project
Internet: Constant Contact, SalesForce, Google Analytics, & Social Networking
Professional Experience
The Lending Partners Plano, XXXXXX Marketing Manager Mar 2915 Present
Develop marketing strategies and plans and assist creative agencies in the design and production of corporate marketing collaterals to help loan officers and branch managers increase revenue, while remaining compliant with applicable laws and industry regulations.
Drive the creation and launch of websites (e.g., design, navigation, flow, multimedia content, and SEO pages), collaborating with Direct Sales to recommend plans and action for improving media content and increasing traffic conversion rates.
Implement a new CRM system, evaluating and adopting relevant digital technologies for efficient and cost effective marketing operations and delivery of customer services.
Manage vendors and business partners, organizing company events that enhance market presence, while developing and executing campaigns to recruit new Loan Officers and other associated positions.
PrimeLending, Plains Capital Bank Dallas, XXXXXX Regional Marketing Manager Feb 2013 Mar 2015
Developed and implemented marketing initiatives for PrimeLending Loan Officers and branch locations, creating and managing project plans, time lines, production schedules and budgets, while addressing advertising, and promotional needs of sales force in target territories.
Coordinated with various clients, creative services, legal, compliance and other key stakeholders to ensure successful implementation of marketing programs and plans.
Created and managed employee online store that generated incremental revenues for the sales effort.
Build sustainable 3rd party vendor relationships that brought cost advantages to marketing programs.
PricewaterhouseCoopers Dallas, XXXXXX Marketing & Sales Officer Aug 2011 Jan 2013
Drove profitability growth and relationship development efforts for priority audit and non-audit clients.
Handled accounts from multiple Fortune 500 companies, working with the Global Engagement Partner and \the account management team to achieve the overall sales productivity goals.
Shared and adopted winning practices across the network with other assigned teams in executing marketing programs in accordance with key initiatives and overall marketing objectives.
Yyyyyy x. yyyyyy
- 6513 Cartier Ct Mckinney, Xxxxxx xxxxxx ( (xxx-xxx-xxxx * abc@xyz.com
Professional Experience (continued)
Applied Concepts Inc. Plano, XXXXXX Marketing & PR Coordinator Oct 2009 Aug 2011
Planned and executed marketing and public relations programs that drove customer growth, retention, and word-of-mouth promotion in the communities served and in online networks, maintaining an updated media contact database, and authoring/distributing media kits and press releases.
Implemented, managed, and enforced compliance with online shopping cart service standards, ensuring online transaction security and consistent delivery of exceptional customer experience.
Managed the company s online commercial presence, harnessing web analytics to determine key performance indicators in driving business growth, developing and organizing a communication platform to promote key events and special promotions, and steering social networking advantages in Facebook, Twitter, and Linkedin to generate online traffic for the Stalker Radar product website.
La Buena Vida Winery Grapevine, XXXXXX Event & Marketing Coordinator Jan 2008 Nov 2009
Coordinated the planning, organization, promotion, and logistic support the successful staging of on-and offsite marketing and PR events, supervising in-house, temporary, and 3rd party contract resources in support all company sponsored events.
Assisted the Marketing Manager in in executing partnerships, programs and events, as well as in monitoring contractual obligations in event sponsorships and media promotions, coordinating the setup and staffing for on and offsite marketing events, and representing the department in all events to ensure 3rd party compliance with contracted elements.
Nashville Technology Council (Chamber of Commerce) Nashville, TN PR Coordinator May 2004 Dec 2007
Developed and launched the NTC s first e-newsletter, authoring spotlight articles on NTC member companies, featuring awardees and individuals with special achievements in sales, and other stories of member interest that promoted the organization and motivated emulation of exceptional industry performance.
Assisted the President and Director of Marketing in staging NTC functions and events, such as Technology Roundtables and regular NTC conferences.
Developed press releases and media kits featuring successful NTC members, announcements on new NTC Board of directors, as well as marketing materials, event brochures, newsletters, and President s letters, proofing and editing copies prior to publication.
Reviewed and updated media contacts database on a regular basis.
Education & Credentials
Master s Program, Marketing Certification, SOUTHERN METHODIST UNIVERSITY (SMU) Dallas, XXXXXX
B.S. in Communications, minor in Public Relations, TENNESSEE STATE UNIVERSITY Nashville, TN
Professional Affiliations
Member: Public Relations Society of America (PRSA)
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