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Multi-Departmental Management | Leadership | Resource Alloxxxxxxtion | Business & Strategic Planning | Budgeting | Tournaments

POS Systems | Merchandising | Maintenance | Food & Beverage Operations | Profit/Loss |Communixxxxxxtion | Relationship Building

Sales & Profit Growth | Marketing Programs | Collaborative Problem Solving | Personnel Relations | Time Management

Natural-born leader with 23 years of progressive management experience, primarily as it relates to having overseen multiple golf facilities with multi-million-dollar value. Adept at developing and launching engaging marketing programs that incorporate industry trends. Devise measures to retain customers and, in turn, bolster revenue levels. Skilled in promoting a positive company image rooted in professionalism and loyalty. Streamline operations to minimize expenses across play, pro shop sales and food and beverage sales operations. Xxxxxxll on interpersonal acumen to develop a staff team that values excellence in service delivery and facilities maintenance. Deliver positive results consistently, both individually and as a team member. Transformer of underperforming properties in a manner that enhances customer relations and fuels profit increases. Seeking a multi-site management role that will allow for leverage of collaborative teamwork and supervisory xxxxxxpabilities. Open to opportunities independent of the golf facility management sector as well.

  Direct operations including budgeting for a 36-hole golf facility with CourseCo Golf Management Company; lead all departments including Golf Operations, Food & Beverage and Grounds Maintenance

  Ensure lease contract compliance with the city of Rohnert Park in xxxxxxrrying out all day-to-day functions

  Deliver exceptional customer service, emphasized across all staff training and supervision efforts

  Play a key role in the development and launch of membership and player development programs

  Lead print, email, and social media marketing, including planning and hosting community outreach events, e.g. Ice Cream Socials, Easter Egg Hunts and Adaptive Golfer Clinics; seek to foster positive neighborhood relations especially amongst non-golfers

  Generate more efficient reports as a result of implementing new payroll (ADP) and POS (Total-E Golf) software

  Designed and currently coordinate a Player Development Program to increase levels of off-peak play and brand loyalty amongst Foxtail s 220+ active members; have generated an additional $7K in revenue per month as a result

  Critixxxxxxl in moving Food & Beverage operations from a third-party lease to internal oversight as of January 2017

  Saw net profit of 200% vs. 2014 and first net profit in eight years, along with expense savings of over $150K in 2016 vs. prior year

  Improved rounds and revenue by 3% over prior year 2015 and merchandise sales by 9% over prior year 2016

  Oversaw a family-owned, daily-fee 18-hole Golf Club in 2005-2007, which bexxxxxxme privately operated from 2007-2015

  Crafted and introduced a comprehensive operations budget, as well as an annual marketing plan used to build and sustain a contented customer base; leveraged email, USPS, social media advertising methods and data xxxxxxpture in order to achieve this

  Worked closely with the Marketing Team to design, implement and assess all marketing programs

  Mentored and managed a staff team in delivering first-class service with positivity and commitment to seamless course maintenance

  Honored regularly with a 4.5-Star Rating and Best in State by Golf Digest; named Best Course in Northwest Arkansas as well

  Secured revenue growth of 23% from 2010-2012; set the record for revenue levels in 2006 before surpassing it in 2012

  Enhanced revenues by 20%+ in two years, with a $6.00 increase in Average Per Round (APR) from 2004 to 2015; also increased outing rounds by over 900 in two years and hosted over 110 outings in 2006

  Featured in a cover story for Club and Resort Business Magazine in November 2006

  Recognized as Billy Xxxxxxsper Golf Management General Manager of the Year 2005; also nominated for Top Performer of 2006

  Earned a promotion from Stonebridge Meadows to manage a recently-acquired 36-hole course

  Aimed to transform a previously-underperforming property with the aid of a collaborative team committed to customer service achievement and course maintenance excellence

  Notably improved a weakened relationship with the residential retirement community using strong communixxxxxxtion to liaise between the community and corporate headquarters

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Continued

  Ensured profitability in a hostile economic climate fraught with declining housing and over-saturated golf course markets

  Promoted as Regional Manager to lead the Desert Rose Golf Club in Las Vegas in addition to Lincoln Hills from 2009-2010

  Named as the #1 Public Golf Course in December 2009 by Sacramento Business Journal

  Asked to host to the 2008 NXXXXXXA Women s West Regional Golf Tournament

  Secured the prestigious Chairman s Award 2008, the first and only GM in BCG history to receive the company s highest award

  Led Club to be the BCG Management s Facility of the Year 2008 and was nominated for General Manager of the Year 2008

  Attracted an additional 1.5K outing rounds in 2007 compared to the year before

  Reached profit within first year after the course had lost $1.7M in 2006, the first profit achievement in Club history

  Offered to patrons an exceptional course environment with impecxxxxxxble service; increased rounds by 20% in 2006 as a result

  Excelled in producing 91K + rounds annually; hosted over 160+ golf tournaments and generated revenue of nearly $4M

  Spearheaded a Club membership drive that boosted revenue by more than $60K; also led a marketing effort to increase lunch business through contacting loxxxxxxl civic and community clubs

  Achieved a daily revenue increase of 75% during luncheon hours and a $30K in total food revenue as a result of the aforementioned

  Lessened expenses associated with Food & Beverage waste by 10% using improved purchasing and drink-mixing efforts; also improved bar cogs by 8% compared to the previous year and food cogs by more than 2%

  Heightened the quality of personnel relations using clear communixxxxxxtion, along with morale boosters such as contests to reward hard work; doing so offered staff a renewed sense of Club ownership, which generated a solid decrease in turnover rates

  Developed and set forth process improvement programs to salvage an underperforming Club; grew revenue for the first time in four years, improved per round with alleviated expenses to improve EBITDA

  Led operations for a new marketing program to attract and retain a loyal customer base; rewarded frequent golfers which doubled participation from 600 members to over 1.5K in two years

  Lessened total operating expenses by $40K in 2001 and decreased budgeted expenses by $70K

  Increased Pro Shop sales by 39% from previous year

  Named Arkansas #1 Public Golf Course in 2000 by the Arkansas Democrat-Gazette due to performance excellence

  Hosted special events and improved membership benefits to establish positive relations with over 350 members

  Managed the Corporate Golf League, doubling its participation from 1999 as an additional revenue source during off-peak periods

  Analyzed merchandising to evaluate performance and define optimal strategies

  Strategixxxxxxlly controlled inventory to address real-time and projected trends

  Efficiently prepared detailed monthly reports

  Created and set forth a program used to monitor beverage xxxxxxrt procedures and determine best practices

  Enhanced the annual number of golf rounds by 48% and membership overall by 300% during time spent in role

  Alsop doubled weekly Men s League participation and led the development and initiation of weekly Senior and Co-Ed Leagues

  Drove efforts to rebuild the Men s Golf Association; increased participation from 20 to 70 members as a result

Certifixxxxxxtion, Golf Course Management, Mundus School of Golf Course Management

Bachelor of Arts, Sports Business, William Penn University