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Eric Barbaro

0000 xxxxxx xxxx , xxxx , xxxxx 00000 xxx-xxx-xxxx ~ abc@xyz.com

 

 

 

Business professional, with outstanding Casino and Hotel Operations, Sales and Marketing background, as well as Banking/Mortgage sector experience, seeking to utilize well-honed expertise and diversified skills toward maximizing organizational growth, development and success in a challenging Vice President assignment

 

Profile of Qualifications

 


  Executive Management

  Operations

  Project Leadership

  Process Improvement

  Quality Control

  Personnel Management/Training

  Change Management

  Efficiency and Productivity Development

  Profit Focus

  Cost Reduction

  Strategic Planning/Analysis

  Communication

  Problem Resolution

  Working Relationships Development

  Team Training/Mentoring

  Customer Support and Satisfaction


 


ACSC, Salesforce, MS Excel/PowerPoint, LMS, Patron Management, Tandem, Opera Software Programs

 

 

Career Highlights

 

         While Vice President of Casino Marketing for the Tropicana, increased gaming revenues of tables and slots by skillfully refocusing Executive Host team book of business

         Between 2014-2016 improved casino mix from 8.5% to 27% and drove month-over-month Customer Service scores to over 90% from 72%

         Successfully grew Profit Margin by 13% in Year One through implementation of guidelines and visual SOPs for Host team

         Reduced operational expenses from FTE count of 20 to 12 while increasing gaming revenues

         During 2016 improved monthly EBITDA average over 100% on Y-O-Y basis

         Earlier, for Bellagio unit of MGM Resorts, grew business by approving increase in credit parameters and developing relationships with high-end customers

         For MGM s Mirage, as Casino Marketing Executive, produced $6M revenues that increased Y-O-Y goal by 100%+; during first year with MGM s Treasure Island, developed $1.9M in a managed book of business and was ranked second among 13 Hosts

 

Casino Career Track

 

Tropicana Las Vegas (Penn National Gaming), Las Vegas, NV, 2014-2017

Vice President of Casino Marketing

      Held comprehensive responsibilities for Player Development, Marketing, Special Events, Player Services and Junket Operations; utilized expertise to grow rated gaming revenues at tables/slots by refocusing Host team book of business, and improved casino mix to 27% from 8.5% and customer service scores from 72% to over 90%.

      Assisted in growing EBITDA monthly average over 100% year-over-year, and was successful in reducing player development FTE count of approximately 20 to 12 while increasing Y-O-Y gaming revenues. Also increased profit margin by 13% during first year by implementing guidelines and visual Standard Operating Procedures for Host team.

      Administratively developed Casino Marketing program to manage inbound calls from Direct Marketing which freed Host team to focus on outbound telemarketing actions; utilized Salesforce to design telemarketing program,

      Held major role in managing direct mail activities through use of Penn regional database, steered move of Marquee Rewards data to Trop Plus database during ownership transition to Penn National Gaming, spearheaded acquisition by Marketing Department of new gaming system ACSC, and restructured special events calendar to increase special events participation.

      Took responsibility for reviewing/approving credit availability up to $500,000, and served on Credit as well as Compliance Committees.

Career Track continued on Page Two


Eric Barbaro Page Two

 

Career Track continued from Page One

 

MGM Resorts ~ Bellagio, Mirage, Treasure Island, 2000-2014

Casino Marketing Executive

      For the Bellagio, was responsible for sales and business development for unit; authorized increases in credit lines up to $150K per client and successfully developed/maintained relationships with high-value, $50K-$2M, customers. Successfully ensured maintenance of profit margins while adhering to organizational guidelines.

      Participated in developing well-received nightlife program designed to achieve player development objectives and trained/developed new onboarding Host for unit.

      At the Mirage, recorded $6M in 2012 actual revenue, a Y-O-Y goal increase of over 100%.

      Was successful in developing $1.9M in a managed book of business during Year One of tenure at Treasure Island, a rank of #2 in theoretical revenue within an experienced casino Host team of 13 individuals.

      In 2009 was selected as MGM International Diversity Champion.

Other Professional Background

 

Royalty One Mortgage, Las Vegas, NV, 2015-Present

President / Owner

      Skillfully utilized business acumen and interpersonal relationship development skills gained during a 40-year career to establish organization and develop/maintain key relationships with lending community, an approach crucial to assuring ability to offer best possible products.

      Designed and promoted organizational brand that gained important, positive presence within multi-state territory; grew organization from zero customer base to 73 clients in response to skillful lead flow campaigns that surfaced new potential clientele on monthly basis.

      Continually leveraged client satisfaction and positive references to establish credibility, introduce new sales tools and marketing collateral, and increase sales.

      Employ skills and expertise to design campaigns that support and optimize marketing, advertising, Public Relations, communications and search engine utilization; continually streamline systems/technologies/processes to maximize efficiencies and productivity.

      While providing hands-on management of all employee levels and assuring adherence to strict company standards and guidelines, have been successful in developing supportive and motivational working environment while ensuring clear communication as well as accountability among management and sales personnel.

 

United States Army National Guard, 2002-2010

Sergeant, 11th ACR 19K20 Tank Commander

      In this assignment was tasked with overseeing and supporting Discipline, Training, Morale, Health and Welfare for 12 soldiers and their families; was charged with developing and delivering combat-ready soldiers/vehicles/equipment to unit and managing the development of direct reports to assure potential for promotion following achievement of time-in-grade requirements

 

Education and Professional Development

 

University of Nevada, Las Vegas

General Studies

 

Park University

General Studies

 

Annuity, Health and Life Insurance Certification

 

Community Involvement and Support

 

U.S. Experimental Aircraft Association, Young Eagles

Private Pilot: Provide opportunities for children aged 8-17 to gain flight experience and knowledge about aviation

Paws for Pilots


 

Eric Barbaro

0000 xxxxxx xxxx , xxxx , xxxxx 00000 xxx-xxx-xxxx ~ abc@xyz.com

 

 

 

 

Date

 

Hiring Agent Name

Title

Company Name

Address

City, State Zip Code

 

Dear :

 

I am seeking a challenging Executive Management assignment in Hotel or Casino Operations that will enable me to utilize my expertise gained over a long-term career serving in multiple leadership roles within the Casino Marketing sectors

 

In my most recent Casino Marketing assignment, I served the Tropicana Las Vegas as Vice President of Casino Marketing, where I was responsible for Player Development, Marketing, Special Events and Player Services, among other areas. In this role I was increased revenues at the tables and slots, improved the casino mix from 8.5% to 27% and raised customer service scores to over 90% from 72%. I also grew the EBITDA monthly average over 100% and reduced player development FTE count of approximately 20 to 12, all while increasing revenues. Additionally, by implementing guidelines and SOPs for the Hosts, the organization recorded a 13% increase in profit margins.

 

Prior to my role with the Tropicana, I was the Casino Marketing Executive for the Bellagio, Mirage and Treasure Island units of MGM Resorts, with responsibilities for sales and business development. By authorizing an increased credit line at the Bellagio to $150,000 and developing relationships with high-value clientele I was able to ensure the maintenance of profit margins. During my tenure with the Mirage, I recorded $6M in actual revenue which was a year-over-year goal increase of more than 100%. And during the first year of my initial assignment with MGM at Treasure Island, I successfully developed a managed book of business of $1.9M, which ranked me at the #2 position within an established casino Host team of 13 personnel. In 2009 I was selected as the MGM International Diversity Champion.

 

I currently serve as President and Owner of a major mortgage lending institution, which I started with a zero customer base that has grown to 73 clients; for this organization, with representation in multiple states, I have designed marketing, advertising, Public Relations and communications programs and processes, and skillfully maximize search engine utilization. I continually utilize systems, technology and processes while leveraging client satisfaction toward optimizing efficiencies and increasing sales.

 

Earlier I was a Sergeant and Tank Commander with the Army National Guard, tasked with multiple personnel management responsibilities. As a licensed private pilot I use my skills and interests providing community support through a program sponsored by the U.S. Experimental Aircraft Association called Young Eagles. The program provides opportunities for youngsters between the ages of 8-17 to gain flight experience and aviation knowledge.

 

Throughout my career I have exhibited a commitment to quality and consistent compliance with critical governing directives, standards, policies and procedures. I am confident in my ability to deliver immediate and long-term results, and you will find me to be a performance-driven leader and collaborative team player focused on achieving and surpassing goals.

 

I am eager to discuss how my qualifications match your needs, and look forward to interviewing with you at your earliest convenience.

 

 

Sincerely,

 

 

 

Eric Barbaro

 

Attachment

 

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