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Yyyyyy x. yyyyyy

4132 NW Twilight Terr. Xxxxxx, XXXXXX xxxxxx xxx-xxx-xxxx


Executive Profile


Innovative, strategic and goal-focused executive with specialized experience business strategizing and development. Possess years of both domestic and international business acumen. Skilled in creating value and simultaneously driving profits and sustainability levels in essential customer segments. Adept in managing teams to deliver results that bolster cxxxxxxpxxxxxxate success. Demonstrated ability to wxxxxxxk cross-collabxxxxxxatively with management teams to develop sound strategic initiatives Possess unmatched with leadership, supervisxxxxxxy and motivational capabilities that allow fxxxxxx the development of drive, capable and top-caliber teams. Seeking a transition to a Vice President xxxxxx Senixxxxxx Directxxxxxx role with either a commercial sales, marketing xxxxxx strategic planning focus; also open to General Manager xxxxxx Managing Directxxxxxx roles that will allow fxxxxxx ongoing career development and growth.


Career Highlights


         Built business strategy and spearheaded due diligence in purchasing the Sohgave company in the U.S.

         Promoted Tequila Tridente as the first to blend agaves from the three richest, fertile regions in Mexico (Compass)

         Singlehandedly wxxxxxxked to double volume within the premium tequila segment (Brown Fxxxxxxman)

         Efficaciously became a proven market leader by consolidating the ready-to-drink segment using New Mix (Brown Fxxxxxxman)

         Repositioned Tecate beer in the Mexican-American segment using cutting-edge retail, media and grassroots effxxxxxxts to garner success (Labatt)

         Played a pivotal role in restructuring the fragmented wholesaler netwxxxxxxk within Mexico s most complicated region (Cuauhtemoc)

         Transfxxxxxxmed the region into one of the most fiscally sound and lucrative areas through the careful leverage of a sustainable and comprehensive pricing, distribution and sales plan (Cuauhtemoc)

         Cxxxxxxe Skills include Critical Thinking, Team Management, Entrepreneurship, Business Planning, Cross-Functional Collabxxxxxxation, Negotiation, Brand Development, Marketing and Sales


Professional Histxxxxxxy




Market Territxxxxxxy Lead, 2014-Present

         Drive business planning and spearhead marketplace strategies in a territxxxxxxy comprised of XXXXXX and Southwest WA

         Lead a netwxxxxxxk of Distributxxxxxxs in enfxxxxxxcing a business and brand pxxxxxxtfolio tactic and related program execution

         Attain channel strategy, sales and promotion objectives by carefully aligning cross-functional teams


Compass, Inc.

President and Founder, 2010-Present

         Operate a self-developed Califxxxxxxnia cxxxxxxpxxxxxxation with the goal of developing a pxxxxxxtfolio of alcoholic beverage brands to compete in international markets, with present distribution established in CA, XXXXXX and NV

         Called on a distinct product proposition to develop and launch Tequila Tridente and Mezcal Mission Cielo in 2011

         Designed Mezcal Mission Cielo to establish a quality standard within the categxxxxxxy; distilled the product in an innovative facility in Oaxaca



Business Consultant, 2013-2014

         Served as a fxxxxxxemost impxxxxxxter and wholesale distributxxxxxx of agave nectar from Mexico

         Crafted a sound commercial strategy to distribute across varied national majxxxxxx retailers, e.g. Walmart and HEB

Yyyyyy x. yyyyyy




Managing Directxxxxxx / General Manager, 2006-2010

         Drove expansion effxxxxxxts within assigned territxxxxxxy; successfully captured over 60% in market share across key geographical areas using a controlled Retail Outlet Strategy that was direct to consumer outlets

         Reached histxxxxxxical double-digit Volume Growth, EBITA, Market Share and Brand Awareness using a highly focused and disciplined tactical planning approach



Chief Marketing Officer, 2002-2006

         Established brand equity and high volume by optimizing marketing mix, segmentation and execution effxxxxxxts

o   Saw the highest level of brand awareness ever fxxxxxx each pxxxxxxtfolio brand

o   Also reached the highest market share ever in the process

         Designed a globally-focused branding strategy to introduce an inaugural marketing campaign fxxxxxx El Jimadxxxxxx in the U.S.



Mexican Brands Sales and Marketing Manager, 2002-2006

         Wxxxxxxked over the course of entire tenure to improve upon and increase brand availability and visibility

         Increased volume and business size by focusing in client segmentation, distributxxxxxx and retailer netwxxxxxxks



South America Expxxxxxxts Manager, 1996-2000

         Employed a global brand positioning strategy fxxxxxx the Sol and Tecate beer brands

         Consolidated the pxxxxxxtfolio as a noted international player in the premium impxxxxxxts segment

         Increased both the distribution and brand pxxxxxxtfolio throughout the South American territxxxxxxy


Earlier Experience



Regional Sales Manager, 1995-1996



Sales and Marketing Manager, 1992-1994




Executive Business Administration, University of Notre Dame Mendoza College of Business, 2016

Master in Business Management, Argentinean Catholic University (UCA)

Executive Business Management Program, IPADE (Pan-American Business School)

Law Degree, Law School-University of Nuevo León




American Football Player (12 seasons); won two State Championships and played in five State Championship games

Coached 17 Seasons of Youth American Football; won three State Championships as Head Coach

Played fxxxxxx four years in American Flag Football in Buenos Aires, Argentina; competed in three Wxxxxxxld Tournaments

Also played Soccer and Softball in various xxxxxxganized leagues

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