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Yyyyyy x. yyyyyy

0000 xxxxxx xxxx , xxxx , xxxxx 00000




Profile of Qualifications


  • Results-driven Professional with 15+ years of experience significantly increasing revenue by implementing innovative process improvement strategies and developing successful IBM campaigns.
  • Regarded for the ability to design effective database marketing strategies.
  • Possesses strong knowledge of SAS, SQL, Oracle, Netezza, DB2 and the Mainframe.


Key Achievements


  • Successfully designed and implemented multiple trigger-based e-mail campaigns, leading to $20M in additional sales (Land s End).
  • Contributed extensively to integration of new e-mail service provider, as well as a migration from Oracle to Netezza (Land s End).
  • Increased number of campaigns from 53 to 76 and the number of tests executed from 25 to 50+ (Land s End).


Professional Synopsis


Lands End, Dodgeville, WI 2010-Present

Senior Campaign Coordinator

         Leverage excellent interpersonal abilities and software knowledge to maintain open lines of communication between IBM, end users and business units.

         Utilize UNICA campaign execution tool to successfully interpret and apply campaign specifications.

         Develop innovative solutions to significantly improve existing processes regarding business / system requirements, functional specification, test strategy and test case documentation.

         Generate SAS and SQL scripts / queries to deliver results.


School Specialty, Inc., Greenville, WI 2007-2010

Systems Analyst

         Demonstrated a strong attention to detail while maintaining quality assurance throughout segmentation and selection processes.

         Successfully conducted User Acceptance Testing (UAT) for newly implemented hosted relational database.

         Leveraged excellent leadership abilities to provide training to new plan users.

         Generated detailed reports to closely monitor project status; relayed pertinent information to upper level management.

         Responsible for maintaining ad-hoc selection of mail files while transitioning to IBM s campaign software.

         Spearheaded programming process improvement initiatives, leading to cost savings without loss of company revenue.


Lands End, Dodgeville, WI 1998-2007

Operations Analyst

         Streamlined existing campaign processes, resulting in multi-million dollar company savings.

         Conducted thorough beta testing for Unica s campaign management.

         Steered implementation and process redesign project to an on time completion.




Yyyyyy x. yyyyyy

0000 xxxxxx xxxx , xxxx , xxxxx 00000



Guaranty National Insurance, Madison, WI 1991-1998

Senior Applications Analyst

         Demonstrated excellent problem solving and analysis skills, with associated responsibilities including design of databases, development of a model office and administration of a change management system.

         Successfully administered scheduling, reporting and charge back system to include CA-Dispatch, CA-7, CA-11, CA-RAPS, CA-Scheduler and CA-JARS.


Previous Positions:

Metropolitan Insurance, Green Bay, WI 1990-1991

Account Representative


Kiplinger Washington Editors, Hyattsville, MD 1984-1990

Data Analyst


United States Air Force, National Security Agency, Ft. George G. Meade, MD 1980-1984

Production Control Technician/Computer Operations


Education & Training


Coursework Completed in CICS Application Programming, University of Wisconsin, Platteville, WI

Assembler, COBOL I & II, Systems Analysis and Design I & II, Madison Area Technical College, Madison, WI

NCO Training 6940 Electronic Security Squadron, United States Air Force, Ft. George G. Meade, MD

Computer Operations Training, 3300 Technical Training Wing, Biloxi, MS

PDS CODE ZDX Computer Operator training

PDS CODE VZK Computer Operator Training

PDP-11 Computer Operator Training (H6000-CDT)

Leader Management Training




SAS Programming III Advanced Techniques

Mathematical and Statistical Sciences

DB2 Overview and SQL Programming

Application Programming & Related DB2 Topics

Lotus Notes Application Development

Lotus Script / Object Modeling

Advanced Lotus Approach 3.0

Lotus Notes 3.1 Systems Administration

Lotus Notes 3.0 Applications Development II


Professional Development


Member Wisconsin River Runners ATV Club, Spring Green, WI; 2010-Present

Junior Achievement Teacher, Appleton, WI; 2007-2010

Member CCW of Iowa County & CCD Teacher, St. Patrick s Church, Hollandale, WI; 1996 - 2007

Cub Scout Leader, Mohawk District, Madison, WI; 1994-1996

Charter Member Sauk Talkers Toastmasters Club, Madison, WI; 1993-1996

Area Chamber of Commerce Member, Green Bay, WI; 1990-1991

Air Force Sergeants Association Member, Washington, DC; 1980-1990

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