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Yyyyyy x. yyyyyy

- xxxxxx J. F Kennedy Dr. Apt. 105 Ÿ Xxxxxx, XXXXXX xxxxxx ( (xxx-xxx-xxxx *


Business Manager/Administrator


Qualifications Profile


    Self-assured, dynamic, and results-driven IT professional and educator with more than 12 years providing high-performance data management and analytics, decision support, and performance modeling/simulation mostly in the academe, business consultancy, and tourism industries.

-    Strong passion for delivering outstanding client service in data analytics consulting to public and private institutions, covering market and operational research design methodologies, data collection/extraction & mining techniques, data analyses, and report-writing in various formats.

-    Detail-oriented, analytical and methodical with critical thinking to resolve complex market research and decision support issues even under stress.

    Well-organized and resourceful with multitasking skills that optimize limited resources to achieve outstanding results.

    Excellent people management and interpersonal communication skills that inspire stakeholder confidence while forging teamwork synergies with colleagues across diverse ethnicities and demographics.


Key Expertise

Business Operations Support

    Client Student Service Management

    Business Development

    Relationship Management (Clients, Students, Stakeholders, Government & the Academe)

    Market Research & Analysis

    Research Process/Workflow Improvement

Project Management Support

    Systems/Business Needs Analysis

    Database Systems Configuration, Migration & Integration

    Data Extraction, Mining, Archiving, and Analysis

    Post Project Support & Review

    Team Supervision & Training

    Records & Document Management


    Predictive Data Modeling: Multiple Regression, Logistic Regression, Decision Trees, & Neural Networks

    Development Tools: SQL Server Management Studio (SSMS), T-SQL, Replication, ETL, SQL Server Integration Services (SSIS), SQL Server Reporting Services (SSRS), MySQL, & SAS/SQL

    Statistical/Econometric Tools: SAS, Stata, Matlab, IBM SPSS, S-Plus, MS Excel, Minitab, EViews, SPSS & Statistica

    Data Mining: SAS/Base, SAS Enterprise Miner, SAS Rapid Predictive Modeler, SAS/Base, R, SAS/Studio, Predixion Insight, DecisionFirst, Tableau, & Qlikview

    Productivity Tools: MS Office (Word, Excel, & PowerPoint )


Professional Experience


North West University Mafikeng, South Africa

Statistics Lecturer - Department of Statistics Sep 2013 - May 2015 | Oct 2009 - Sep 2012

    Conducted statistical courses and developed exams for students on Time Series Analysis, Forecasting Methods, Experimental Design, Applied Regression, Econometrics, and Statistical Quality, and Statistical Sampling using SAS, Matlab, Stata, and Excel, while facilitating 2 MBA courses: Introduction to Business Statistics and Business Statistics.

    Supervised over 40 graduate research projects and theses in applied statistics, econometrics, data analytics, and demography.


Afro-Analytics Consulting Mafikeng, South Africa

Data Analytics Consultant Aug 2013 Mar 2015 | Jan 2008 Aug 2012

    Provided client service in data analytics consulting to public and private institutions, including the North West Department of Education, Department of Economic Development and Tourism (DEDT), and Kgatelo-Pele Institute, covering research design methodologies, data collection tools and processes, data analysis, programming codes, data report-writing.

    Identified factors that determine North West Province learners chances of passing Mathematics and English using SAS analytical software and Logistic Regression analysis.

    Implemented machine learning techniques in SAS Enterprise Miner to develop predictive models in anticipating performance of participating learners in South Africa s North West Department of Education s QIDSUP Studies.

    Developed predictive models to forecast status of youth unemployment and training needs in the John Taolo Gaetsewe District Municipality of the North West Province of South Africa using Tableau and SAS Enterprise Miner.

    Identified critical information needs for the South Africa s North West Department of Education, creating and generating reports from its databases to address those needs by applying the SSRS and SSIS software.







Yyyyyy x. yyyyyy

- xxxxxx J. F Kennedy Dr. Apt. 105 Ÿ Xxxxxx, XXXXXX xxxxxx ( (xxx-xxx-xxxx *


Professional Experience (continued)


North West Parks & Tourism Board Mafikeng, South Africa

Research Manager - Research and Planning Unit and Marketing Division Jun 2008 Dec 2012

    Provided technical leadership, direction and support in research design, survey sampling, and methodological development for successful execution and completion of research projects.

    Conceptualized tourism research agenda and improved research survey response rates from 48-52% to 85-90% while streamlining a market tracking database and reducing update cycle time by nearly 40%.

    Explored and identified opportunities for value creation and tourism product development, evaluating the effectiveness of tourism products and promotion using advanced analytics including data mining (SAS Enterprise Miner), data visualization (Tableau), and predictive modeling methods

    Built predictive models using tourism data, implementing and monitoring the success of tourism marketing initiatives using SAS Enterprise Miner, Predixion Insight, DecisionFirst, R, Tableau, and Qlikview.

    Generated highly efficient dashboards and PowerPoint presentations to support tourism marketing decisions, conducting data analysis on international tourist databases with over 10 million records using SQL Server, MySQL, SAS/SQL, SAS Enterprise Miner, Neural Networks and SAS/IML Studio.

    Designed several SSIS (ETL) packages to load large tourism-related data from different data sources including Excel, Flat Files and OLE DB into a centralized SQL server database for data mining and archiving.

    Scheduled regular tourism report generation in PDF, Excel, & CSV formats for tourism executives and industry stakeholders.

Marketing Research Officer - Research and Planning Unit Aug 2004 Mar 2007

Ÿ Supervised a team of researchers in conducing market research capturing tourist needs and tourism product perceptions, coordinating with Marketing to identify tourism opportunities using data-mining and predictive modeling techniques, and collecting tourist demographics, tourism product preferences, and buying habits to assist in developing tourism marketing campaigns and promotions.

Ÿ Designed and executed marketing dashboards that enabled performance visualization and fine-tuning using Tableau, SAS, SPSS and MS Excel.

Ÿ Developed SAS programs that interrogated data sets used for tourism research, reporting, and decision support in strategy development and implementation by the Business Development Division of the NWP&TB.

Ÿ Analyzed tourism market data using SAS, Stata, & Matlab and presented market segmentation findings using cluster discriminant analyses resolving customer behavior patterns and potential factors (using regression analysis).

Ÿ Created SSIS (ETL) packages to process large tourism data from SQL Server databases to forecast tourism-trends using Exponential Smoothing Techniques, ARIMA, ARIMAX, Transfer Modeling, and Intervention Analysis (Interrupted Time Series).

Ÿ Developed and generated tourism reports, implementing the Slowly Changing Dimensions to maintain Historical Data using SSIS transformations.

Ÿ Scheduled Monthly Tourism Reports in PDF, Excel, and CSV formats for tourism executives and stakeholders using SSRS to create Ad-Hoc Reports, Summary Reports, Sub Reports, and Drill-down facilities.


Education &



    M.S. in Mathematical Statistics, UNIVERSITY OF PRETORIA Pretoria, South Africa

    Bachelor of Commerce in Statistic w/ Honors, UNIVERSITY OF NORTH WEST Mafikeng, South Africa

    B.S. in Mathematics, w/ Honors, UNIVERSITY OF SCIENCE AND TECHNOLOGY Kumasi, Ghana



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