Yyyyyy x. yyyyyy

North York, ON M2N 7L7 ￨ (xxx-xxx-xxxx ￨ abc@xyz.com

Details-Focused Leader Specializing in Creating Dynamic Client Strategies to Maximize the Bottom Line with a Professional Interest in Consumer Packaged Goods (CPG) and Talent for Uncovering Lucrative Marketplace Gaps

Sales / Business Analysis ￨ Project / Program Management ￨ Business Process Modeling ￨ Business Case Development

Brand Positioning ￨ Strategic Analysis / Planning ￨ Trends Tracking ￨ Sales Metrics ￨ POS Data ￨ Agile Methodologies

Client Needs Analysis ￨ KPIs ￨ Process Optimization ￨ Key Business Turnarounds ￨ CRM Software ￨ Marketing Campaigns

Highly Accomplished Professional who excels at analyzing consumer needs, identifying lucrative growth opportunities, defining strategies for capturing new business, and attaining leverage in competitive markets to align with a company s vision, value, and goals. Ambitious Self-Starter who rises above challenges to improve the bottom line, elevate the consumer experience, and achieve winning outcomes, including quickly adapting to evolving marketplace scenarios. Bilingual Communicator (English, Mandarin) who develops synergistic relationships with executives, teams, and consumers, and who leads peers by example and with ethics and integrity to see the big picture at all times.

Sales Specialist

Capitalized on the opportunity to lead the forward-thinking design and development of client-specific sales strategies based on sales trends (i.e. spending patterns) and metrics (i.e. product sales breakdown, return rates, client capture rate) using POS and client profile data to track progress and target compliance and spearhead profitable improvements. Consistently monitored Customer Voice Surveys (CVS) to ensure optimal performance. Supported team with refinement recommendations to improve workflow processes. Managed comprehensive daily, weekly, and monthly KPI reporting and produced actionable insights via analysis and evaluation of sales activity reports for decision-makers.

Brand Ambassador

Strategically steered market trends analysis for luxury brand goods to determine the most profitable product mix (i.e. collections, categories, seasonality impacts, products within categories, units, etc.) and customer profitability to support sales. Ensured all aspects of brand-specific strategies were properly executed prior to customer acquisition.

  Achieved the most consecutive 100%s within a quarter of 6 surveys.

  Reversed an 8% Saint Laurent decline to achieve a 12% increase in only 7 months.

  Surpassed annual sales goals by 40% to be recognized as an Elite sales team member.

  Generated an 88% new-client capture rate and 92% Customer Voice Survey (CVS) satisfaction score.

  Built a beneficial client rapport via use of WhatsApp, WeChat, and company-exclusive profiling system.

Client Advisor

Utilized broad scope of industry knowledge toward profitably facilitating client switch overs by performing ongoing competitor and client analysis to ultimately lead to client buy-in. Delivered personalized solutions to maximize financial potential via fast-paced client financials analysis to determine improvements and individualized recommendations.

  Continually surpassed successful client solutions rate goal by 3%.

  Personally generated $125,000 worth of investments from branch competition.

  Achieved numerous client switch overs from competitors via valuable client analysis.

  Led strategic discussions on methods to improve event launch efficiency and effectiveness.

  Coordinated process improvements and lessons learned reports on execution of promotional events.

Yyyyyy x. yyyyyy

Page Two ￨ (xxx-xxx-xxxx ￨ abc@xyz.com

Marketer

Led targeted event and exhibit promotion by collaborating with multidisciplinary teams to develop results-centric execution strategies and implement dynamic programs to drive sales. Expertly uncovered marketplace gap via ad hoc analysis of consumer segments, seasonality impacts, and POS data. Evaluated market needs to close the gap among ages 13-17, including obtaining and analyzing previous exhibit data, as well as cost benefit and scorecards to boost results.

  Launched highly popular The Science of Rock N Roll and MythBusters exhibitions.

  Consistently surpassed seasonal sales volume goals by 10%+ and sales in ages 13-17 by 120%.

Bachelor of Medical Sciences

Double Major Physiology & Pharmacology ￨ 3.3 GPA ￨ Dean s List

Business Analysis Certificate

Endorsed by the International Institute of Business Analysis (IIBA)

Microsoft Word ￨ Microsoft Excel (vLookups, Pivot Tables) ￨ Microsoft PowerPoint ￨ Microsoft Access

CRM (WeChat ￨ WhatsApp) ￨ Microsoft Visio (Flow / Data Charts, Use Case) ￨ Tableau ￨ Nexxys System

Volunteer Reading Buddies Program

Played a vital role in promoting children s learning and development by leading as an example and transforming activities into a fun and positive experience. Supported children in groups of 1-3 individuals in gaining confidence in their reading abilities to achieve a rewarding lifelong impact.

Volunteer

Demonstrated solid communication and interpersonal relations talents toward assisting new Canadian residents with miscellaneous settlement services, including life skills, ESL, form filling, accounting assistance, and housing searches, as well as integration skills, volunteer opportunities, and health and wellness initiatives. Served in concurrent roles as a computer tutor and Food Handler s Program assistant.

Excellent Professional References Provided Upon Request

Yyyyyy x. yyyyyy

North York, ON M2N 7L7 ￨ (xxx-xxx-xxxx ￨ abc@xyz.com

Date

Hiring Agent Name

Company Name

Address

City/State/Zip Code

Dear__________________:

I am exploring a new career opportunity within a challenging [ Insert Job Title ] role, and I believe that I can make a positive contribution to your success.

Working in the field of consumer goods is an everlasting challenge that requires upholding respectable values and achieving constant breakthroughs. This type of challenge is what ignites my enthusiasm, and I admire that Unilever puts people and the environment at the heart of their business. As a problem-solving enthusiast, I would love to join Unilever and be a part of the movement in attaining the three big goals of the Unilever Sustainable Living Plan.

To acquaint you with my background, I can offer proven experience in Sales / Business Analysis, Strategic Planning, Trends Tracking, Sales Metrics, POS Data, Consumer Marketing Campaigns, New Business Development, Brand Positioning, and Process Modeling. I am also experienced in Project / Program Management, Collaborative Relationship-Building, KPIs, Process Optimization, and various CRM software, and consistently achieve winning outcomes due to my superior skills in critical thinking, work prioritization, time management, and attention-to detail.

To complement this experience, please note that I recently achieved a Business Analysis Certificate from Seneca College and also hold a Bachelor of Medical Sciences from the University of Western Ontario.

Recently, as a Sales Specialist and Brand Ambassador with Holt Renfrew & Company, Ltd., I successfully designed and developed client-specific sales strategies based on sales trends (i.e. spending patterns) and metrics (i.e. product sales breakdown, return rates, client capture rates) using POS and client profile data to track progress and target compliance and spearhead profitable improvements. Within this role, I consistently monitored Customer Voice Surveys (CVS) to ensure optimal performance and delivered ongoing team-centric recommendations to enhance workflow processes. I also led market trends analysis for luxury brand goods to determine the most profitable product mix.

A sample of my accomplishments included:

  Achieving the most consecutive 100%s within a quarter of 6 surveys.

  Reversing an 8% Saint Laurent decline to achieve a 12% increase in only 7 months.

  Surpassing annual sales goals by 40% to be recognized as an Elite sales team member.

  Generating an 88% new-client capture rate and 92% Customer Voice Survey (CVS) satisfaction score.

  Building a beneficial client rapport via use of WhatsApp, WeChat, and company-exclusive profiling system.

I am eager to discuss how my qualifications uniquely match your current and future needs, as I am focused on improving people s quality of life as it aligns with the Unilever brand. I look forward to interviewing with you soon.

Sincerely,

Yyyyyy x. yyyyyy