- xxxxxx Autumn Mist Dr.Ÿ Xxxxxx, XXXXXX xxxxxx ( (xxx-xxx-xxxx * abc@xyz.com

Digital Marketing Manager

Qualifications Profile

    Self-assured, dynamic, and results-driven marketing professional with more than 19 years providing high-performance marketing, sales support, brand management, account management, project management, business consultancy, and business development in the academe, technology solutions, print media, biopharmaceutical, measuring instrumentation, and website management businesses.

-    Developed and executed marketing strategies that improved online visibility for SamaraTech using Google Plus, Yelp, Facebook, Twitter, &LinkedIn, enabling web traffic to grow by 400% with 20% increase in lead conversion.

-    Implemented online marketing strategies at Web This that increased website traffic by 40% for a new restaurant.

-    Managed project lifecycles and implemented creative approaches for managing projects, developing and implementing innovative methods to complete projects at higher efficiencies, compliance to specifications, and cost containment.

    Detail-oriented, analytical and methodical with critical thinking to resolve work issues even under stress.

    Well-organized and resourceful with multitasking skills that optimize limited resources to achieve outstanding results.

    Decisive leadership, strong people management, and exceptional interpersonal communication skills that inspire confidence while forging teamwork synergies with colleagues and subordinates across diverse ethnicities.

Key Expertise

    Strategic Planning & Execution

    Marketing & Sales (Trad. & Online)

    Social Media Marketing

    Business Development

    B2B/B2C Sales Management

    Multiple Account Management

    Customer Service Management

    Relationship Management (Clients, Suppliers, & the Public)

    Market Research & Planning

    Product Branding & Positioning

    Marketing Communications

Project Management

    Concurrent Project Management

    SDLC Management

    Systems/Business Needs Analysis

    Project Budget Management

Administration

    Staff Supervision & Training

    Office & Staff Administration

    Office Supplies Inventory

    Records & Document Management

Technical

    Productivity Tools: MS Office, & MS Project

    Internet: Email/Webmail, Web Research, & Social Media (Blogging, Social Networking, YouTube Marketing), & Salesforce

    Search Engine Optimization

Professional Experience

SamaraTech LLC Ÿ Rockville, XXXXXX

    Created and developed company blogs, landing and thank you pages for inbound marketing methodologies, providing engaging content from original videos and industry specific information that build a solid social media following

    Maintain company blogs for content marketing and internal email announcements.

    Develop and product marketing videos, enabling significant annual savings in 3^rd party production costs, while still maintaining high-quality and engaging content for various communication vehicles.

    Interact with IT vendors to evaluate project performance against goals to ensure meeting target deadlines while keeping consistent quality deliverables.

Staples Ÿ Bowie, XXXXXX

    Sourced and managed promotional products for copy & print projects, targeting mid-to-large enterprises, and building professional relationships with key decision makers as a valuable consultant, and exploring business opportunities for growth in sales revenue.

    Increased total product spends and retention rates among current businesses by 20% through client engagement that explored unmet needs and areas for business growth.

    Developed new business through prospecting, managing leads, and conducting product and service presentations across target markets and distribution channels.

Web This Ÿ Xxxxxx, XXXXXX

    Designed and marketed client websites, executing strategies that enabled meeting marketing objectives and optimized campaign performance that included implementing a marketing strategies aimed at increasing organic website traffic.

    Managed SEO and keyword advertising campaigns, developing successful marketing strategies using blogs, Facebook, YouTube, Twitter and other social media tools to generate a growing organic traffic to the company website.

- xxxxxx Autumn Mist Dr.Ÿ Xxxxxx, XXXXXX xxxxxx ( (xxx-xxx-xxxx * abc@xyz.com

Professional Experience (continued)

Belfort Ÿ Dulles, VA

    Developed and executed sales strategies that enabled exceeding corporate quota by 40%., delivering exceptional customer service, and managing sales processes that resulted in $800k in sales in 2011 alone.

    Managed projects, collaborating with clients to assess their needs and developed solutions to address them.

    Strategically developed and implemented innovative policies, procedures and standards that optimized promotional initiatives in driving sales growth.

    Conducted product presentation to clients and explored marketing opportunities for more product sales.

    Managed a proprietary customer relations database for reports and customer follow up.

Automated Precision Inc. Ÿ Rockville, XXXXXX

    Managed the project life cycle for clients, while providing informed and detailed recommendations for online marketing programs and strategies that increased web traffic and online product interest by 20%.

    Collaborated with production directors, serving as a customer ambassador to ensure client expectations on project deliverables, and compliance with budgets and deadlines were met.

    Issued quotes on products and services to clients within 24 hours of request, exceeding annual quota by 5%.

Regent Education Ÿ Frederick, XXXXXX

    Provided strategic directions in developing the business, conducting web research identifying key decision makers in higher educational institutions, and distributing marketing materials to targeted institutions to create brand awareness.

    Identified new and creative approaches for managing projects, developing and implementing innovative methods and guidelines to complete projects at higher efficiencies, compliance to specifications, and cost containment.

    Developed and executed strategies that streamlined new business development processes.

    Planned and directed logistics support in handling merchandise for local conferences and trade shows, managing exhibition booth setups that ensured high visibility and representation of the company brand.

    Managed customer database using Salesforce for report generation and target marketing.

Malvern Instruments Ÿ Southborough, MA

AstraZeneca Ÿ Westborough, MA

Education & Credentials

    B.A. in Communications and Web Development, WORCESTER STATE COLLEGE Ÿ Worcester, MA

Professional Training & Certifications

    Certificate in Graphic Design, Clark University, Framingham, MA

    Certificate of Social Media Marketing and Management, SOME Academy London (Online)

    Certificate in Inbound Marketing Methodology, Hubspot Academy (Online)

    Certificate in Digital Marketing - University of Illinois at Urbana- Champaign (Currently on Coursera)

Awards/Recognition

    Received President Club Membership Award for producing $800k in sales during first year of tenure at Belfort.

    Received award for exceeding assigned quota of leads for first quarter 2008 by 60% at the Regent Education.

Professional Affiliations

    Mentor and Member: Board of Directors, Big Brother Big Sister of America (10 years)