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Yyyyyy x. yyyyyy

16383 SW 16 St. Pembroke Pines, XXXXXX xxxxxx xxx-xxx-xxxx |


Executive Profile


Driven, talented and versatile Sales Director and Business Development leader with multifaceted business insights and international perspectives, mainly within Latin American economics, laws, and regulations. Achiever of notable success in boosting sales via leverage of cutting-edge, effective strategies. Adept as it pertains to building high-performing sales teams in Latin America and the Caribbean; authorized to work in Costa Rica and the United States. Strong interpersonal communicator with superb relationship building skills and strong business acumen used to establish distribution system foundations, drive productive negotiations and gain the trust of key high-level decision-makers. Multilingual in Spanish, English and Portuguese. Now in search of an executive role in the electronics, light control and building material sectors; also welcomes new and challenging opportunities in adjacent industries.


Selected Achievements & Highlights


  • Launched five new products that grew sales in the mid-to-high range by $900K in 2015 with Lutron
  • Played a pivotal role in generating an additional $10M in Lutron sales in 2015; unearthed sales opportunities for large light control and shades projects in Latin America and launched an automated job tracking system
  • Garnered $41M in sales with Lutron and boosted net revenue margins by 18% in 2015; maximized the performance of nine International Representatives, two Territory Managers, and a Regional Sales Manager, as well as a global network of 125 direct distributors across Latin America and the Caribbean
  • Revamped Armstrong s commercial business infrastructure in Mexico after concluding a relationship with the largest distributor, which accounted for 95% of total sales loss; improved distribution, founded local sales force and launched a regional office, which drove 200% sales growth vs. previous year and expanded client base from two to 13
  • Triumphed over a challenge posed by an Armstrong competitor's acquisition of an exclusive exporter; restructured business in Miami, replenished distribution in 21 countries, doubled sales and captured two new clients all in the same year
  • Optimized Armstrong business structure across Latin America by streamlining processes, leveraging innovative marketing efforts and introducing new products; contributed to $1.5M in sales during the first year
  • Averaged $21M in regional sales during tenure with Armstrong
  • Targeted Architects to establish sound, mutually beneficial relationships with key stakeholders in the construction industry to uncover vital regional commercial projects for Armstrong
  • Strengthened and advocated for loyalty among clients using rebate and distribution scale programs
  • Developed Spanish language tools, including a website and educational seminar, to achieve profit targets in Latin America
  • Skills: Management, Market Penetration/Research, Channel Development, Business Growth, Sales, Goal Setting, Profit, Distribution, Team Leadership, Electrical Light Control/Building Materials, Product Launches and Project Management
  • Technical Competencies: Microsoft Office Suite and Salesforce, among others


Professional Synopsis



Sales Director Latin America & The Caribbean (2013 - Present)

  • Build the Light Control and Shades business via the execution of strategic objectives to penetrate regional sales markets
  • Ensure the success of vertical markets; develop internal support strategies that align with the company s area-based growth objectives
  • Perform strategic planning/analysis, customer relationship, development, and landing of new accounts
  • Develop marketing and sales strategies for target account penetration in both Light Control systems and shades
  • Expand strategic channel partners in several markets, including local OEMs for shades and electronic drivers
  • Increase technical expertise regarding the company's solutions and service categories across the residential, commercial and hospitality markets; garnered 17% growth in sales within the territory obtained
  • Utilize a strategic plan to build business; focus on optimizing existing distribution channels and the development of new vertical channels and distribution network specialization
  • Led three elite distributors to achieve $1M in sales in 2016 in Mexico for the first time
  • Formulated a new business structure driven by the efficacy of residential, commercial, specification and hospitality verticals
  • Increased Windows systems sales to $ 2.4M through the use of a new channel comprised of local shades fabricators; identified potential partners and assessed a new business model centered on increasing penetration mainly in the commercial segment
  • Fashioned a specification strategy focused on tracking and closing regional projects; boosted the pipeline by $40M in 2016

Yyyyyy x. yyyyyy




Business Development Manager, Latin America (2013)

  • Delivered access solutions products in Latin America and the Caribbean excluding Mexico and Brazil, areas where Dorma already had direct presence and manufacturing operations in place
  • Performed market analyses to establish a footprint in the region using new business models and the creation of new vertical markets, e.g. retail
  • Worked intensively to assign driven, skilled and qualified Sales Representatives in Colombia and Chile
  • Improved the logistic business model to slash costs and delivery lead times for products manufactured in Asia and Europe
  • Optimized logistics to improve delivery times and reduce sales prices of products
  • Led the opening for a third-party logistics center in Panama that reduced delivery time in 20 days within markets in Central America and to the North of South America
  • Grew the Colombian market by implementing a vibrant local presence that grew sales using new and existing channels to create a model used to keep inventory at Cartagena s free zone
  • Introduced new access solutions, e.g. automatic and revolving doors in the Colombian market, which strengthened the opening of new distribution channels, created presence and grew sales in the automatic door market by 200% over the second half of 2013



General Manager, Latin America and the Caribbean (2009 2013)

  • Crafted ad implemented regional sales budgets; negotiated and signed contracts to secure competitive pricing
  • Continually ensured adherence to tax declarations and all relevant government requirements
  • Spearheaded marketing team efforts including creation of website, catalogs, brochures, and other marketing peripherals in both Spanish and Portuguese
  • Assessed customer needs thoroughly using effective market analysis best practices
  • Performed regular travel in an ongoing effort to boost sales and drive the general business agenda
  • Skillfully addressed issues by directly interacting with Latin America clients
  • Launched new products with drive, motivation and an unwaveringdedication to attaining success
  • Managed all expenditures and payments with total signing authority; includes supervising payroll and conducting monthly sales reporting for the largest construction projects in the region
  • Established a qualified and driven team by hiring, training, and evaluating the performance of all personnel
  • Outlined all sales territories, including their respective quotas and goals
  • Designed and set into motion multilingual sales and marketing strategies across varied regions


Earlier Experience


Regional Sales Manager- Latin America/The Northern Cone and Miami, XXXXXX, Armstrong World Industries, 2000 2008

Assistant Manager-Sales & Marketing for Central America/Andean Countries, Armstrong World Industries, 1994 1998


Education & Credentials


Master of Business Administration, Marketing, National University

Bachelor of Science, Architecture, Xxxxxx A&M University

Member, National Society of Hispanic Professionals


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