• Top Performer who makes sound decisions to reflect positively on Fortune 100 firm operations in alignment with a multi-site company s vision, value, and goals to attain a competitive advantage and generate robust company growth.
• Visionary Professional who rises above challenges to improve the bottom line and achieve winning outcomes, including creating sales, customer development, pricing, and merchandising recommendations based on key analyses.
• Ambitious Self-Starter who offers talent in AC Nielsen Syndicated and Panel, IRI Syndicated, and Spectra data, and exhibits expertise with supercenter, grocery, convenience, and drug channels in food, beverage, and HBC product lines.
• Excellent Communicator who develops synergistic relationships with C-level executives, senior-level decision-makers, cross-functional professionals, and clients; who excels in autonomous and collaborative work environments; and who leads staff by example and with integrity to build strong teams to expand revenue and attain business objectives.

Customer Business Manager Drug Channel

• Capitalize on the opportunity to lead forward-thinking customer business operations within a high-volume Drug Channel, including managing headquarter selling relationships with high-profile CVS and Rite Aid for Campbell s Soup, Simple Meals, and Beverage businesses while elevating relationships as a proven trusted Grocery Category validator.

  Generated $27 million in sales with a $4.5-million trade budget.

  Gained distribution of 12 new items at CVS and 8 new items at Rite Aid in 2016.

  Successfully gained placement of Condensed Soup Maximizer units at 2,000 Rite Aid stores in 2016.

Customer Planning & Investment Manager Pepperidge Farm Frozen Bakery ￨ Ecce Panis Artisan Bakery

• Strategically steered trade spend management initiatives for Pepperidge Farm Frozen Bakery and Ecce Panis Artisan Bakery businesses, including developing selling stories and go-to-market strategies and supporting broker selling team.

  Collectively served as a results-generating main point-of-contact between sales organization and marketing teams.

  Maximized trade spending effectiveness by performing post-event analysis and using key learnings.

  Implemented new Promotion Planner for Fiscal 2013 for a more robust planning and forecasting process.

  Created Emerging Channels strategy for Pepperidge Farm Frozen business to yield distribution in multiple channels.

Channel Development Manager Convenience Store National Accounts, Stamford, CT (2008 2011)

• Utilized broad scope of industry knowledge toward providing selling tools, insights, category management, promotion, and merchandising recommendations to grow Bottled Water Non-Alcoholic Beverage sales, including supporting staff and managers at C-Stores (e.g. 7-Eleven, Chevron, Exxon Mobil, Hess, Flying J, Pilot, Circle K, Sunoco, Cumberland Farms).
• Delivered Bottled Water Category Review at Convenience Directions / Gas America Meeting, along with identifying opportunity in Take Home Water to Gas America to lead to Case Stackers being placed in roughly half of stores and creation of permanent Take Home location in all stores to achieve a significant increase in overall 20-Pack distribution.

  Presented 2008 s Bottled Water Category Review highlighted in CSP Magazine.

  Developed C-store profit calculator for key account sales teams for use with retail customers.

  Spoke at CSP Cold Vault Summit attended by 21 retailers (i.e. 7-Eleven, Hess, Love s, ampm, Circle-K).

  Increased space for NPL Single Serve via targeted POG recommendations to Flying J at the NACS Show.

  Consistently helped win distribution of new items at multiple customers, including NPL at Chevron (yielded incremental 31,000 cases in 2009), Ice Mountain 700ml and 1 Liter and NPL 20 Pack at 161 Thornton s stores for 2010, and Ice Mountain 700ml and 1 Liter at 1,474 Casey s General Stores for 2010.

  Developed recommendations for 7-Eleven for 2010 Spring / Summer planograms that would profitably bring Nestl Pure Life (NPL) Single Serve to up to 5,800 locations in 2010 (1-Liter and 700ml).

  Persuaded 7-Eleven to return to 2 / $2 NWNA 1-Liter promotion strategy and to adopt two incremental 2 / $2 NWNA 700ml promotions.

Yyyyyy x. yyyyyy ￨ Page Two ￨ (xxx-xxx-xxxx

Category Manager Metro New York Region, Greenwich, CT (2007 2008)

• Maximized bottom-line performance by supporting sales teams within the company s top region, as well as assisting category managers at customers in supermarket, convenience, and drug channels in alignment with overall objectives.
• Effectively provided category management recommendations and strategies to maximize non-alcoholic beverage sales.
• Developed business review and category analysis to win Category Captaincy at Duane Reade, along with designing and implementing new plan-o-gram to incorporate consumer decision tree insights with projected growth of 7% over trend.
• Provided beverage category leadership to Center of Store Vendor Task Force at ShopRite, and contributed to layout of next generation store designed to increase competitiveness for Quick Trips while incorporating center store to perimeter.

  Successfully won Category Captaincy for bottled water at Wegman s.

  Leveraged Category Captaincy to increase bottled water sales for both Nestl and A&P.

  Strengthened Nestl partnership with A&P with proactive business review that established 2008 s agenda.

  Leveraged captaincy to introduce Nestl Pure Life brand to achieve 91,000 incremental cases of business in 2009.

  Increased cross-selling and reduced out-of-stocks with dynamic bottled water set design at new A&P prototype store.

Category Manager Southwest Region, Coppell, TX (2004 2007)

• Drove business growth by proactively supporting a Southwest region sales team and category managers for supermarket and convenience customers, including collaborating on placement and space allocation with ~12 convenience store chains, as well as efficiently analyzing internal data and creating new schematic for companies.
• Improved retailer competitive position by developing data-driven assortment recommendations with new plan-o-grams.

  Successfully gained 50% of the entire bottled water set at Sellers Brothers.

  Successfully used a Category Review and Analysis presentation to penetrate an alternate channel.

  Actively gained 60% of Convenience Water Set at Minyard s, including eliminating 28 competitive items.

  Noted as the first bottled water vendor authorized at Academy Sporting Goods with 107,000 cases sold in 2006.

  Gained 75% of schematic space at Crest Foods and made Nestl Waters the only bottled water warehouse vendor.

  Reversed 50% share loss at Fiesta with category review and analysis that demonstrated customer demand for value offering, and achieved 13.7 share point gain in 2006 (from 36.2 share in 2005); now back to 69.9 in 2008.

  Presented Category Review to Brookshire Brothers for significant space increases for Ozarka Case Pack (50%) and Nestl Pure Life Case Pack (100%) and newly-dedicated sections for Kids Pack and Sweetened / Enhanced Water.

  Increased incremental shelf space by 20%, gained 14.4 share points, and achieved $171,000 in sales for Homeland.

  Won Category Captaincy at grocery customers to increase shelf space and sales at Brookshire Grocery, along with increasing schematic space by 25%, gaining 1.3 points in share, and increasing sales by $1.9 million.

  Gained 50% more space in 6-shelf and 12-shelf schematics, 25% more space in a 10-shelf schematic, and improved placement in a 5-shelf schematic.

Retail Unit Leader North Texas Team, Coppell, TX (2003 2004)

• Expertly initiated a new profit-generating nationwide business model for a high-volume multi-state region, including recruiting, training, mentoring, and managing a direct sales force of 15 to sell and merchandise to all retail trade classes.
• Transitioned from food brokers to direct sales and merchandising and from a channel-specific to geography-based service model while cohesively focusing on staff development to allow all personnel to advance to higher positions.

  Wrote a detailed training manual to optimize overall productivity.

  Collaborated with peers to develop standard operating procedures.

  Built a team in only 6 weeks and became fully operational in 3 months.

C-Store Region Manager Texas Wholesale, Coppell, TX (2003)

• Played a vital role in managing a Texas-based convenience store network of 6 wholesalers, including mentoring and managing a team of C-store retail leadership accountable for broker retail salesforce of 60 details-focused personnel.
• Cost-effectively managed a $3-million trade spend budget which was instrumental in meeting and / or exceeding goals.

  Grew sales by 16% over prior year and achieved aggressive sales forecast of 1.9 million cases.

  Developed training manual and sales call procedures to foster key implementation of best practices.

Master of Business Administration Sacred Heart University

JDA Space Planning ￨ AC Nielsen Nitro ￨ AC Nielsen Homescan ￨ IRI Syndicated

Spectra ￨ IRI Apollo ￨ Microsoft Office (Word, Excel, PowerPoint, Access, Outlook)