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Yyyyyy x. yyyyyy


0000 xxxxxx xxxx , xxxx , xxxxx 00000 xxx-xxx-xxxx


Results oriented Marketing Professional eager to contribute strong academic foundation, as well as hands on experience, to a progressive organization.


Profile of Qualifications


         Dynamic communication skills, instrumental to cultivating lasting relationships with international clients.

         Regarded for ability to leverage expertise to develop innovative, needs based solutions to promote client satisfaction and retention.

         Well versed in deploying highly effective marketing campaigns for renowned clients, including Yahoo!, Stoli Vodka and Birch Box.


Key Areas of Expertise


   Marketing Operations

   Client Relationship Management

   Brand Management

   Revenue Growth

   Solution Development



Professional Synopsis


Roar Africa New York, NY 2014-Present

Marketing Director

         Envision, design and deploy highly effective strategies to drive business development initiatives within organization specializing in development of luxury travel experiences across Southern and Eastern Africa.

         Strategically identify client needs and develop individualized action plans to enhance overall customer experience.

         Leverage strong interpersonal skills to rapidly establish rapport and maintain relationships throughout entire sales cycle.

         Cultivate positive relationships with hotel and hospitality partners to further improve customer experience.

         Collaborate extensively with CEO and operations team to maintain on time project completion.

         Chief responsibilities include social media management, coordination of fundraising events and generating precise reports.

         Utilize subject matter knowledge to implement training programs regarding company website, CMS and CRM.

Key Achievements:

         Developed comprehensive application, allowing clients to check weather, view itinerary and post to social media.

         Champion process improvement initiatives throughout digitalization of sales processes, deployment of CMS and effective utilization of CRM system.

         Contributed extensively to coordination of 10-year anniversary event, as well as Downtown Abbey, a 10-year celebratory event in South Africa for top clientele.

         Implemented Black Rhino card for VIP clients.




Yyyyyy x. yyyyyy


0000 xxxxxx xxxx , xxxx , xxxxx 00000 xxx-xxx-xxxx


M&C Saatchi New York, NY 2014

Account Manager TV, Print, Digital

         Heavily involved in all aspects of marketing campaigns for major clients, including Stoli Vodka, Yahoo!, TTI Floor Care and Birch Box.

         Exemplified ability to design needs based solutions to promote customer satisfaction and retention.

         Conducted critical market trend research and competitive analysis, key to remaining cutting edge throughout daily operations.

         Championed process improvement initiatives throughout thorough review of all project phases.

         Leveraged aggressive negotiation tactics to ensure bottom line company cost throughout vendor interactions and SOW creation.

Key Achievements:

         Resourcefully increased web presence for PROFOOT throughout extensive collaboration with UX designers, web designers, developers and analytics team.

         Deployed national marketing campaign for PROFOOT, focusing primarily on bus wraps, billboards and banner ads.

         Designed marketing materials, both print and digital, to promote marketing initiatives for Auctionata throughout inception into US market.

         Spearheaded advertising campaign creation for CityMD, critical to effectively branding affordable urgent care facility.


JWT (DDFH&B) Dublin, Ireland 2012

Account Manager TV, Print, Digital, Radio and Point of Sale

         Gained valuable exposure to highly successful marketing and account management processes within International Craft Skills Training Program.

         Developed and implemented marketing campaigns for major clients, including Nokia, Volvo and the National Lottery.

         Demonstrated strong leadership abilities throughout thorough training of multiple Account Executives.


Marketing Masters Smurfit Business School, Dublin, Ireland 2011

Marketing Advisor

         Utilized strong marketing knowledge to provide effective recommendations to clients within the CPG, healthcare, tourism, sports and airline industries.

         Awarded with 1st place price in International Business Plan Competition.

         Performed market research to design business development strategies for key clients including Unilever, Aer Lingus Regional and F ilte Ireland.

Education & Professional Development


Professional Diploma in Digital Marketing, Digital Marketing Institute, Ireland; 2012

MSc in Marketing Practice (Honors), UCD Michael Smurfit Graduate Business School, Ireland; 2011

Bachelor of Commerce Degree (Honors), University College Dublin, Ireland; 2010

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