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Yyyyyy x. yyyyyy
Regional Operations | Account Management | Strategic Planning | Critical Thinking | Communication | Negotiation
Consultation | Program Management | Automotive Industry Acumen | Interpersonal Skills | Consumer Marketing
Bilingual English/Spanish | Stakeholder Enxxxxxxgement | Orxxxxxxnization | Time Management | MS Office | Windows OS
Savvy and confident Sales Leader with years of noteworthy success in establishing and leading sales teams with a national reach in fueling profit and revenue growth. Foster and sustain lasting and mutually beneficial business relationships in order to develop and implement a vision for future progress using business strategy know-how. Effective in independent and team settings with clients and important entities at all levels. Achieve success under pressure in fast-paced environments that call for flexibility and an innovative mindset. Seeking a Manager or Director position in the sales industry that may allow for work with startups and leading the expansion into the Hispanic Market within the U.S. for an innovative, reputable company.
Regional Account Director
Spearheaded account management efforts in the automotive sector with clients in Atlanta, XXXXXX, Charlotte, NC and Washington DC
Proved vital in founding a direct sales team for MundoHispanico.com; actively supported developing a rate card, media kit, product offerings, sales infrastructure and go-to-market strategy within assigned territory
Collaborated with the sales orxxxxxxnization in the areas of digital, TV, radio and newspaper to dispense sales teams within various markets; led regional and national sales with clients and agencies, as well as cross-sales within CMG markets
Secured the first accounts of each newly-developed program in serving as a subject matter expert (SME) for Hispanic verticals, both in working with CMV and Cox internally, as well as with external partners
Program Manager (2016)
Directed the launch of a pilot with AutoNation Corporate in South Florida from concept to launch
Sustained mutually positive client relations to better understand the potential for new opportunities to partner in developing solutions
Cemented long-term success of the Connected Car programs through the development and sustenance of long-term business relationships with clients
Served as an enxxxxxxged intermediary between clients and cross-functional teams to ensure timely delivery of effective solutions that aligned with both internal and external client needs
Played a key role in managing all related programs with measurable value for clients and Cox Automotive alike
Consumer Marketing Manager (2012 2015)
Oversaw a multimillion-dollar marketing budget and consumer strategy for the Instant Cash Offer and Autotrader Specialty programs
Acknowledged positive contribution by allocating additional funds which quadrupled in 2016
Developed brand positioning and awareness campaigns, which included representing marketing interests during leadership meetings and in decision-making forums; also managed agency and partner relations
Led SEM, email, house advertisements and social campaigns including creative management and toolkit development
Handled offer reporting and forecasting duties in support of sales operations; also tended to internal and dealer requests
Directed the launch of the new Kelley Blue Book Instant Cash Offer in December 2015
Managed new Autotrader Specialty experiences focused on Classics, Motorcycles and RVs in February of 2016
Launched the first ICO Marketing Toolkit in 2012 via a portal that afforded dealers access to hundreds of marketing assets; allowed each to integrate ICO in their respective marketing campaign efforts
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National Sales Director
Supervised over 30 Account Consultants within 10 markets; guided five to earn Market Manager promotions
Offered leadership and team guidance by clearly communicating orxxxxxxnizational objectives; worked collectively to devise and launch strategies geared towards goal achievement
Managed daily functions for all Sales Teams, including regular communication with Representatives, Market Managers and Regional Sales Directors (RSDs); also partook in personal visits to clients to foster trust-based working relationships
Represented ATC during events geared towards the automobile dealer population; also led development of a distinctive solution used to help ATC best reach car purchasers in the Hispanic market specifically
Designed and executed tactical sales and operational action plans, leveraged to attain triumph amidst challenging economic conditions in the automotive and advertising sectors
Efficaciously reached monthly goals by accurately forecasting sales projections; included working in a critical capacity to attain success when completing a corporate effort to generate over $10M in sales
Earned numerous promotions during first six years at Cox, from Sales Manager to National Sales Director for Autotrader Latino.
Continually adhered to or surpassed expectations during entire 13-year tenure with Cox; never earned underachieving performance review scores as a result
National Sales Director (2010 2011)
Regional Sales Manager, East Division (2009)
Supervised operations for 30 Account Consultants across 10 markets; led the team to achieve an impressive $10M in sales during tenure in role
Successfully steered full-scope sales operations to optimize bottom-line revenue performance of a region generating $6M in annual sales
Business Development Manager-National Task Force, AutoMercado, 2008
Business Development Manager-East Division, AutoMercado, 2007
Business Development Manager-North Atlantic Region, AutoMercado, 2006
Sales Manager, AutoMercado. 2005
Bachelor of Business Administration, Marketing, IPAE School of Business
PAWS Atlanta | Atlanta Community Food Bank | Atlanta Special Olympics
Chattahoochee Nature Center | Ronald McDonald House Charities
2012 Autotrader Marketing Choice Award | 2010 Autotrader Leadership Program Mentee
2009 Autotrader Latino Employee of the Year Award
Yyyyyy x. yyyyyy
105 Vicarage Ct. | Xxxxxx, XXXXXX xxxxxx xxx-xxx-xxxx | firstname.lastname@example.org
March 19, 2018
Hiring Agent Name
Dear [Hiring Agent Name],
I am currently seeking a challenging career opportunity in a (INSERT TITLE OF TARGET POSITION) capacity and am submitting my resume for your review. In advance, thank you for your time and consideration. As demonstrated in the accompanying resume, my professional qualifications include the following accomplishments:
I bring to any customer service delivery role years of proven success in various managerial capacities, including those with a focus on developing sales and promotional efforts in the Hispanic market.
During my entire tenure with Cox Media/Cox Auto Trader, I never once earned anything less than an above-average performance assessment score due to my superb work ethic and motivation to excel.
Throughout my career, my tenacity, dedication and drive has led to various awards and formal accolades. Among these are the 2012 Autotrader Marketing Choice Award.
As a professional, my savvy allows me to be an effective supervisor and mentor, often helping my supervisees grow professionally into roles of increasing responsibility.
Over the course of my career, I have grown and expanded my levels of expertise in Territory Management, Operations Coordination and Strategic Planning, as well as additional practical areas.
My hope is to call on the aforementioned and other areas of skill in a managerial or Director-level capacity with an innovative orxxxxxxnization that will allow me to grow operations, specifically in the Hispanic marketplace.
Independent of my practical background, I ve also earned a Bachelor of Business Administration in Marketing from the IPAE School of Business.
I am also active in my local community, demonstrating not only a desire to give back but also to achieve a positive work-life balance.
As an employee, you will find me to be a driven team player committed to supporting you in achieving your objectives through superior performance. I am confident that I could be a valuable asset to your orxxxxxxnization, and look forward to interviewing with you in the near future.
Yyyyyy x. yyyyyy
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